Introduction How To Do Lead Generation In Real Estate
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology companies annually which have enough potential to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation program , got featured. How To Do Lead Generation In Real Estate
The inclusion of Wishpond on the Ready to Rocket record is a nod to How the nature of electronic marketing is shifting, and Wishpond is set to capitalize on the growing need for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of electronic advertising is evolving to get better and smarter. Wishpond fits perfectly in the current industry. As automation takes over the Advertising industry, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters nearly all of your advertising requirements. The highlight of the tool is lead generation and the next analytical process. Wishpond helps in building interactive landing pages and layout contests, track prospects, send emails, and do much more.
Wishpond Allows you to understand”where precisely” and”the way” to step ahead. In other words, it’s”fully automated” and”free forever” advertising tool that catalyses the simplest procedure for nurturing and generating leads.
In this blog, I Will help you through the minute information of the tool, compose Wishpond review. According to my user expertise, I think Wishpond is a must-try for many marketers. With no much-a-do, here are the main features of Wishpond. How To Do Lead Generation In Real Estate
Wishpond Review — Features Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable forms for your landing page. There are many Flexible templates to select from. Form construction is quite simple with the drag and drop builder. Like landing pages, you may create multiple variations of your form and conduct A/B test. All these forms are easy to create, publish and discuss it (site, blog, Facebook Page). You might even publish on wishpond.com and discuss it. Here are few more add-ons you get-
File upload field on your form to accumulate files and files.
Drop down menu to get a very long list of alternatives. This keeps your form short.
Multiple test boxes for leads to Go for more than one alternative that Suits them.
Hidden areas to collect analytical data like supply and referrer.
Merge tags to customize your own forms.
Wishpond lets you create six different types of well-timed pop-ups-
Exit purpose: This pop-up is the final attempt to catch the attention of Those prospects which are just about to leave your site.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a particular quantity of time on your site.
Entry pop-ups: The minute a visitor lands on your website, a popup appears.
Click popups: All these pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy task. Also, you get pre-designed templates to choose from. The pop up templates are both flexible and highly mobile responsive. You can target your popups as you wish, for example, you can decide on which pages the popups will appear and where it will not. How To Do Lead Generation In Real Estate
A/B testing feature can be found in popups as well. You can examine and determine which one is Giving you desired outcomes before finalising one. Additional key attributes include Social Share Buttons. It’s possible to add social sharing buttons to your popups (such as Facebook, Twitter( and G+).
Wishpond provides A separate section for lead data direction where you can see all of your visitors and their data. It may be sorted into different lists in accordance with the category you desire. It’s five Chief areas:
Stats provides an international Summary of action taking Place within all of your Wishpond campaigns through different links. The analytics supplies metric info to take note of the amount of leads opening mails, switching on campaigns and page views.
Leads provide you with a detailed perspective of Various leads sorted by most recent activity. With each click on a lead, you can get all the specifics of the guide, including their actions, profile information and which lists they’re a part of.
Visitors include those who viewed the page but did Not convert on your form. With the use of this system of collecting customer information, you can monitor even before they have converted. When they eventually fill out one of your types, all of the monitoring data associated with their account merges to their new lead profiles.
Lists allow you to see which prospects are a part of that lists. This is one of the most important part and also a place to come back and check for different list sections especially If You’re creating different clever lists and inactive lines with marketing automation
Lead Properties lets you view All of the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your task simple. Along with the pre-built templates, you can just drag and drop elements to make your landing page. Elements such as text boxes, picture, video, social media programs, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of the landing page. One slight issue that I faced while using the editor would be , I had to click several times to select a text. You need to double click it to select and edit, but I guess that I double-clicked it to get two or three times. But what I got in the end is a thoroughly professional landing page. I guess with all the outcome; I could manage to click few times extra! Each of the templates are mobile responsive. With over 100 templates, you can produce a high-definition landing page for virtually any industry.
You can run A/B Tests for numerous variants of your landing page. Wishpond runs the test for you and provides you detailed reports. Based on the accurate findings, you can zero on the very best edition of your landing page. You’ll need no coding knowledge to make these interactive and all-device-compatible landing pages.
This isn’t all. You are able to do with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you can use the WP plugin to build your landing page directly within WP dashboard. In the same way, it is simple to publish your landing page on your own domain and sub-domains.
You can add Auto-submit links to your own emails. This allows your leads to register instantly for a workshop or webinar or enjoys of such by simply clicking on the link. They do not need to provide any other additional information.
Contests and Promotions
You can conduct Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It gives an option to use Facebook Like Buttons as vote methods. This eases likes and share. Another choice is to add share buttons for Facebook, Twitter, and Google+. It is also possible to promote rewards for referrals. In these benefit contests, the entrants get rewarded when they refer their buddies to get into your contest. I have already discussed the customizable forms above. It’s possible to take advantage of this feature here too.
To Assist You make Your contests interesting and far-fetched, Wishpond comprises ten other programs that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on social media platforms such as Facebook, Twitter, or in your own site. Be it any platform, your own promotions and contests will look great on desktops, tablets and phones. It is possible to find more enjoys and follows by adding a Facebook Like a Twitter follow alternative. How To Do Lead Generation In Real Estate
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing software, eCommerce tools, Webinar tools, plus much more. Below is the listing of tools Wishpond integrates together:
CRM Integrations: Lead landing on a website and Social Networking platforms Are going to be a cakewalk with-
Lead capturing is Followed by auto syncing of leads between your email marketing program and Wishpond account. This is eased by apps like:
Wishpond incorporates With a help desk program UserVoice, and also with SurveyMonkey for effective polls. Integrations with Webinar apps like ClickWebinar and GoToWebinar will allow you to conduct smooth webinars for your prospects as soon as they sign up on one of your campaigns.
Other integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 additional programs.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I already mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you’re seeking drip email campaigns or wish to send personalized emails, Wishpond has all of the features ready for you.
Not only this, you Can add scores to your own leads and section them based on their actions. Add to the; you get real time analytics to assist you measure the performance of your automatic workflow. It is possible to use merge tags to customize your emails depending on the information you’ve got in your database. Wishpond integrates with various email advertising tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can choose from three distinct plans Wishpond provides — Basic, Pro and Growth. Apart from the typical attributes, the fundamental program has a limitation on the leads up to 1000, Email marketing per month up to 10,000 using one user that has a price tag of $45 for each month.
The Growth Plan is for $129/month with 10000 greatest contributes with unlimited customers and the rest of the prominent features of Pro and Basic packages. Along with all of that, Priority Support and Training Training Program is also provided. And as always Customer Support is free for everybody. You can sign up for a FREE 14-Day trial for any of the programs before paying. How To Do Lead Generation In Real Estate
Special Rewards From Wishpond
Wishpond also Provides unique perks in the majority of the other services. If you are a customer, you can avail those offers:
30 Days free of Appointlet that’s a helpful tool to reserve appointments with feedback directly from Wishpond;
Free Trial and reduction in 30xofAds that’s a comprehensive display and PPV advertising research tool which assesses competitor’s advertising strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to site owners, owners or internet marketing pros. It provides a recurring 30% commission with no payment for the ceremony. You receive consistent online payouts which can be easily tracked through GetAmbassador. When you sign up an affiliate, you’ll be given with a exceptional tracking link. If Wishpond receives any visitor via your affiliate link, it will directly associate it with your own affiliate account; and if the visitor purchases a subscription, either on the exact same visit or later, you will be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you receive a more than marginal access to innovative advertising tools like GetAmbassador and Tracking Dashboard which permits you to monitor all your tasks such as clicks, commission, and revenue. Banner ads are easily posted on sites or websites. Case Studies and Testimonials are employed in websites, sites, and landing pages. You get access to affiliate a landing page in which you are able to go via the templates, engage effectively in Wishpond’s official Academy and post Banner ads which may be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you will have to wait for a while!
Wishpond for Agencies
Wishpond provides A simple software for agencies. Agencies have multiple customers to deal with, and Wishpond fits perfectly within this situation. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clientele.
Collaborate easily with your team with numerous user accounts. The Governance option lets you limit users’ access to the client accounts they are working on.
Show your customers superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies across the world. 1 such company is TrueCaller. A very common name, Truecaller lets you identify who’s calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has been a part of the success story.
TrueCaller wanted To gather tales of the customers in a creative way. The main aim was to understand how every user has got or not benefitted with TrueCaller. Every experience issues and TrueCaller desired to contact the users’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a contest to gather all of the info, which is what happened:
More than 70K+ participants
TrueCaller became the best keyword on societal media throughout the competition
400 percent growth in Facebook followers
Another company, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies which show the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other powerful competitors. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the capability to give Wishpond a tough competition. But here I will just tell you why I will vote for Wishpond out of these four programs:
Wishpond vs. Strutta
Strutta does not Supply any free service, and their plans are rather expensive. The package of $249 $399 and $999 named Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, along with several other stations.
Struta Does not possess the site popups feature. The assortment of templates can also be less. No advertising automation or lead information analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There’s a lack of lead data analysis that may be used for turning leads into loyal customers. I believe with Strutta, I needed to invest more time. On the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I believe Wishpond beats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry alternative, I’d still vouch for the multiple marketing apps from Wishpond. Wishpond offers advertising automation, which is also lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may attract users. But I am sure those who are unwilling to compromise with their marketing requirements, will proceed and’buy’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation instrument with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares all the features within Wishpond. But, Aritic PinPoint displays a much richer feature record. For example, Wishpond offers global stats for all the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation package from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the core. You receive deep email segmentation based on direct behaviour, events, period where the lead/customer is currently in with regards to the buyers’ journey, and demographics such as age, sex, linking date, etc.. Email campaigns are advanced because of this comprehensive segmentation.
Also, Aritic PinPoint operates on a multichannel strategy towards promotion. You can join and nurture your leads via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and social networking integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing section. Considering that Aritic PinPoint is quite a bit more sophisticated than Wishpond and has a lot of attributes, it’s more expensive. For an organization, Aritic PinPoint provides account-based advertising which is sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all the detail available here to help their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply taking a look at the cost! Their services start from zero and move on to $29 for your simple plan. The Enterprise program at $499 gives you access to all of the features. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another severe lapse is the lack of real-time testing for customized designs. Another point of difference is, together with Shortstack the number of consumers or team members can also be strictly limited to one. In cases where multiple users are desired, a price of about $29 per each month is viable; unlike Wishpond that can provide multiple users with limited access to data.
This brings us The end of the inspection of Wishpond. This tool Is Ideal for a marketer, also that I Must say it is a really easy to use the application. Now that you are aware of each of the Features, pricing and perks strategies, you must start using the application. You can Always begin with the 14-day trial period for the plan that is appropriate for you. Let me Understand your views about the particular tool, and if you happen across another better Alternative to Wishpond. How To Do Lead Generation In Real Estate