Introduction How To Run A Facebook Ad With Wishpond
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology firms annually which have enough potential to conquer their peers. This year, Wishpond Technologies, that specialized in marketing automation software, got showcased. How To Run A Facebook Ad With Wishpond
The inclusion of Wishpond on the Ready to Rocket list is a nod to How the character of digital advertising is shifting, and Wishpond is set to capitalize on the growing demand for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of electronic marketing is evolving to get better and smarter. Wishpond fits perfectly in the current market. As automation takes over the Advertising business, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters nearly all of your marketing requirements. The highlight of the tool is lead generation and the next analytical process. Wishpond can help in building interactive landing pages and design competitions, track prospects, send mails, and do so much more.
Wishpond Enables one to know”where precisely” and”the way” to step forward. To put it differently, it is”fully automated” and”free forever” marketing tool that catalyses the easiest process of nurturing and generating leads.
In this blog, I Will walk you through the minute information of this tool, write Wishpond review. Based on my user expertise, I think Wishpond is a must-try for all marketers. Without much-a-do, here are the primary characteristics of Wishpond. How To Run A Facebook Ad With Wishpond
Wishpond Review — Quality Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable kinds for your landing page. There are many Flexible templates to choose from. Form building is very simple with the drag and drop builder. Like landing pages, you can make several variations of your own form and conduct A/B test. These forms are easy to create, publish and share it (site, blog, Facebook Page). You might even publish on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field in your form to collect files and documents.
Drop down menu for a very long list of options. This keeps your kind short.
Multiple check boxes for leads to opt for more than one alternative that Suits them.
Hidden fields to collect analytical information like supply and referrer.
Merge tags to customize your forms.
Wishpond enables you to create six different Kinds of well-timed pop-ups-
Exit intent: This pop-up is the last attempt to catch the attention of Those leads that are about to leave your site.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor gets Spent a particular amount of time on your site.
Entrance pop-ups: The minute a visitor lands on your website, a popup appears.
Click on popups: These pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy task. Also, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You are able to aim your popups as you desire, for instance, you can choose on which pages the popups will look and at which it won’t. How To Run A Facebook Ad With Wishpond
A/B testing feature is available in popups too. You can examine and see which one is Giving you desired results before finalising one. Other important attributes include Social Share Buttons. It’s possible to add societal sharing buttons to your popups (for Facebook, Twitter, and G+).
Wishpond provides A separate section for lead data management where you can see all your customers and their data. It can be sorted to various lists as per the category you desire. It has five Chief regions:
Stats provides an international Summary of activity taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric information to pay attention to the amount of prospects opening emails, switching on campaigns and page views.
Leads provide you with a detailed perspective of Various leads sorted by most recent action. With every click on a direct result, you can receive all the details of the lead, including their actions, profile data and which lists they are a part of.
Visitors include those who viewed the webpage but did Not convert on your form. With the usage of this system of collecting visitor information, it is possible to track even before they have converted. When they eventually fill out one of your types, all of the monitoring data associated with their account unifies to their new lead profiles.
Lists allow you to see which leads are a part of that lists. This is among the most important part and also a place to come back and check for distinct listing segments especially If You’re creating different smart lists and inactive lines using marketing automation
Lead Properties enables you to view All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your task simple. Along with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements like text boxes, picture, video, social networking programs, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of the landing page. 1 minor issue that I faced when using the editor would be , I had to click many times to pick a text. You have to double click it to select and edit, but I figure that I double-clicked it for two or three times. However, what I got at the end is a thoroughly professional landing page. I guess with the outcome; I could can click few times extra! All the templates are mobile responsive. With over 100 templates, you may produce a high-definition landing page for any business.
You can conduct A/B Tests for numerous variations of your landing page. Wishpond conducts the exam for you and provides you detailed reports. Depending on the precise findings, you can zero on the very best edition of your landing page. You will require no programming knowledge to make such interactive and all-device-compatible landing pages.
This isn’t all. You can do with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you can use the WP plugin to build your landing page right within WP dashboard. In the same way, it is simple to publish your landing page on your domain name and sub-domains.
You can add Auto-submit hyperlinks to your emails. This allows your prospects to register instantly for a training or marathon or enjoys of such by simply clicking on the hyperlink. They do not need to provide any other additional details.
Contests and Marketing
You can run Exciting contests and promotions on Wishpond. It’s possible to collect email addresses through voting. Later, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It provides an option to use Facebook Like Buttons as vote methods. This facilitates share and likes. Another option is to add share buttons for Facebook, Twitter, and Google+. It is also possible to encourage rewards for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to get into your contest. I’ve already discussed the customizable forms over. You can take advantage of this feature here as well.
To Assist You create Your competitions interesting and far-fetched, Wishpond includes ten additional programs that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on social networking platforms like Facebook, Twitter, or on your site. Be it any stage, your own promotions and competitions will look good on laptops, tablets and phones. It is possible to get more likes and follows by adding a Facebook Like button or a Twitter follow alternative. How To Run A Facebook Ad With Wishpond
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising software, eCommerce tools, Webinar tools, and a whole lot more. Below is the listing of tools Wishpond integrates with:
CRM Integrations: Lead landing on a Web Site and social media platforms Are going to be a cakewalk with-
Lead capturing is Followed by auto syncing of leads involving your email marketing program and Wishpond account. This is eased by apps like:
Wishpond incorporates With a help desk app UserVoice, and additionally with SurveyMonkey for successful polls. Integrations using Webinar programs like ClickWebinar and GoToWebinar will allow you to conduct smooth webinars for your prospects once they register on one of your campaigns.
Other integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 additional programs.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A blessing for entrepreneurs, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you’re seeking drip email campaigns or wish to send customized emails, Wishpond has all the features prepared for you.
Not only this, you Can add scores to your leads and segment them according to their activities. Add to the; you get real time analytics that will help you measure the performance of your automatic workflow. You can use combine tags to customize your emails based on the information you’ve got on your database. Wishpond integrates with different email marketing tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can choose from three distinct programs Wishpond provides — Basic, Pro and Development. Apart from the common features, the fundamental program has a limit on the prospects up to 1000, Email marketing a month up to 10,000 with a single user which comes with a price tag of $45 for each month.
The Growth program is for $129/month with 10000 greatest leads with unlimited users and the rest of the notable features of Pro and Basic packages. Along with all of that, Priority Support and Training Training Program is also provided. And as always Customer Support is free for everybody. You can sign up for a FREE 14-Day trial for any of the plans before paying. How To Run A Facebook Ad With Wishpond
Special Rewards From Wishpond
Wishpond also Provides unique perks in most of their other services. If you are a client, you can avail those offers:
30 Days free of Appointlet which is a beneficial tool to book appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a thorough display and PPV marketing research tool which assesses competitor’s advertising strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to website owners, owners or online advertising pros. It supplies a recurring 30% commission with no payment for the service. You get consistent online payouts which will be easily monitored through GetAmbassador. When you sign up as an affiliate, you will be provided with a unique tracking link. When Wishpond receives some visitor via your affiliate link, it will directly link it with your affiliate accounts; and if the visitor buys a subscription, either on the exact same visit or later, you will be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you receive a more than marginal accessibility to innovative marketing tools like GetAmbassador and Tracking Dashboard that permits you to track all your activities including clicks, commission, and earnings. Banner ads can be easily posted on blogs or sites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you can go through the templates, participate efficiently in Wishpond’s official Academy and article Banner ads that can be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you’ll need to wait for a while!
Wishpond for Agencies
Wishpond provides A simple software for agencies. Agencies have multiple clients to address, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create fine popup forms for your clientele.
Collaborate easily with your group with multiple user accounts. The Governance option lets you restrict users’ access to the customer accounts they’re working on.
Show your clients beautifully designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies across the world. One such company is TrueCaller. A common name, Truecaller lets you recognize who’s calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has been a component of this success story.
TrueCaller desired To gather tales of their customers in a creative way. The main aim was to understand how every user has got or not benefitted with TrueCaller. Every experience matters and TrueCaller wanted to get hold of the consumers’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a competition to gather all of the information, and this is exactly what occurred:
Over 70K+ participants
TrueCaller became the best keyword on social media during the contest
400 percent increase in Facebook followers
Another firm, World Fishing Network, also gained tremendously from Wishpond. There are many more awesome case studies that prove the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other strong opponents. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the capability to give Wishpond a tough competition. But here I will just tell you why I will vote for Wishpond out of these four apps:
Wishpond vs. Strutta
Strutta does not Provide any free service, and their plans are rather expensive. The package of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, and few different channels.
Struta Does not have the site popups feature. The assortment of templates is also less. No marketing automation or lead information analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There’s a lack of lead information analysis which can be used for turning leads into loyal customers. I believe with Strutta, I had to invest more time. On the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I believe Wishpond beats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry alternative, I’d vouch for the numerous marketing programs from Wishpond. Wishpond offers advertising automation, which is also missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program which may attract users. But I am convinced those that are reluctant to compromise with their marketing needs, will proceed and’buy’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation instrument with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares All of the attributes within Wishpond. However, Aritic PinPoint exhibits a much richer feature list. For example, Wishpond offers international stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation package from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the center. You receive deep email segmentation based on lead behaviour, events, stage where the lead/customer is presently in with respect to the buyers’ journey, and demographics like age, gender, linking date, etc.. Email campaigns are complex due to this comprehensive segmentation.
Also, Aritic PinPoint operates on a multichannel strategy towards marketing. It’s possible to connect and nurture your leads via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and social media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing section. Since Aritic PinPoint is quite a bit more advanced than Wishpond and contains a lot of features, it is costlier. For an enterprise, Aritic PinPoint provides account-based marketing that’s sprinkled in Wishpond.
Update: Wishpond has updated their website with GDPR related information And today has all the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply taking a look at the price! Their services start from zero and proceed on to $29 for the basic plan. The Enterprise program at $499 gives you access to all of the attributes. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another severe lapse is the lack of real time testing for customized designs. Another point of difference is, together with Shortstack the amount of users or group members can also be strictly limited to one. In circumstances where multiple users are wanted, a price of around $29 per each month is viable; unlike Wishpond which can provide a number of users with limited access to data.
This brings us to The close of the review of Wishpond. This tool Is Ideal for a marketer, also I Must say it’s a really easy to use the application. Now That You’re aware of all the Attributes, pricing and perks plans, you must begin using the application. You can Always begin with the 14-day trial period for the plan that is appropriate for you. Let me Understand your views about this particular tool, and also if you come across another better Option to Wishpond. How To Run A Facebook Ad With Wishpond