Introduction How To Split Test Landing Pages
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology companies annually that have enough potential to conquer their peers. This year, Wishpond Technologies, that technical in marketing automation program , got showcased. How To Split Test Landing Pages
The inclusion of Wishpond on the Ready to Rocket list is a testament to The way the nature of electronic marketing is shifting, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of electronic marketing is evolving to get better and smarter. Wishpond fits perfectly in the present industry. As automation takes over the marketing business, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your marketing requirements. The highlight of the tool is lead generation and the following analytical procedure. Wishpond can help in building interactive landing pages and layout competitions, track leads, send emails, and do much more.
Wishpond Enables you to understand”where exactly” and”the way” to step forward. In other words, it is”fully automated” and”free forever” advertising tool which catalyses the easiest procedure for generating and nurturing leads.
In this website, I Will help you through the second information of the tool, write Wishpond review. Based on my user experience, I think Wishpond is a must-try for all marketers. Without much-a-do, here are the main characteristics of Wishpond. How To Split Test Landing Pages
Wishpond Review — Attribute Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable kinds for your landing page. There are many Flexible templates to choose from. Form building is very simple with the drag and drop builder. Like landing pages, you can make multiple variations of your own form and conduct A/B test. All these forms are simple to make , publish and discuss it (site, site, Facebook Page). You might even publish on wishpond.com and share it. Listed below are few more add-ons you get-
File upload field on your form to accumulate files and documents.
Drop down menu to get a very long list of alternatives. This keeps your form short.
Multiple test boxes for leads to opt for more than 1 option that Suits them.
Hidden fields to collect analytical data like supply and referrer.
Merge tags to personalize your own forms.
Wishpond enables you to create six different types of well-timed pop-ups-
Exit intent: This pop up is the last attempt to grab the attention of Those prospects which are about to leave your website.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor has Spent a particular quantity of time on your website.
Entry pop-ups: The moment a visitor lands on your website, a popup appears.
Click on popups: These pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy endeavor. Also, you get pre-designed templates to choose from. The pop up templates are both flexible and highly mobile responsive. You are able to target your popups as you desire, for example, you can choose on which pages the popups will appear and at which it will not. How To Split Test Landing Pages
A/B testing feature is available in popups as well. You can test and see which one is Giving you desirable outcomes before finalising one. Other key attributes include Social Share Buttons. You can add societal sharing buttons for your popups (such as Facebook, Twitter( and G+).
Wishpond provides Another section for lead data direction where you can see all of your visitors and their information. It can be sorted to various lists as per the category you desire. It has five main areas:
Stats provides an international Summary of action taking Place within all your Wishpond campaigns through different links. The analytics supplies metric information to pay attention to the amount of leads opening emails, converting on campaigns and page views.
Leads provide you with a detailed perspective of Various leads sorted by most recent activity. With every click on a lead, you can receive all the details of the guide, including their actions, profile information and which lists they are part of.
Visitors include those that viewed the webpage but did Not convert on your form. With the use of this system of collecting visitor data, it is possible to track even before they have converted. When they eventually fill out among your types, all of the tracking data related to their accounts unifies into their new lead profiles.
Lists Permit You to see which prospects are a part of which lists. This is one of the most important section and also a place to come back and check for different list segments especially If You’re creating different clever lists and inactive lines using marketing automation
Lead Properties lets you see All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your task simple. Along with the pre-built templates, you can just drag and drop elements to make your landing page. Elements such as text boxes, picture, video, social networking buttons, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of the landing page. One slight issue which I faced when using the editor is, I had to click many times to pick a text. You have to double click it to select and edit, but I guess that I double-clicked it to get two or three times. However, what I got at the end is a thoroughly professional landing page. I guess with the outcome; I could manage to click few times extra! Each of the templates are cellular responsive. With more than 100 templates, you can create a high-definition landing page for virtually any business.
You can run A/B Evaluations for numerous variants of your landing page. Wishpond conducts the exam for you and gives you comprehensive reports. Based on the precise findings, you can zero upon the best version of your landing page. You’ll require no coding knowledge to make these interactive and all-device-compatible landing pages.
This is not all. You can do with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you can use the WP plugin to build your landing page directly within WP dashboard. Similarly, you can easily publish your landing page in your domain name and sub-domains.
You can add Auto-submit links to your emails. This lets your prospects to register instantly for a training or marathon or enjoys of such by just clicking on the hyperlink. They do not have to provide any other additional details.
Contests and Promotions
You can conduct Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote methods. This eases share and likes. Another option is to add share buttons for Facebook, Twitter, and Google+. It is also possible to promote benefits for referrals. In these reward contests, the entrants get rewarded when they refer their buddies to get into your contest. I have already discussed the customizable types over. You can take advantage of this feature here too.
To help you make Your competitions interesting and far-fetched, Wishpond includes ten other apps that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal media platforms like Facebook, Twitter, or on your own site. Be it any platform, your promotions and contests will look good on desktops, mobiles and tablets. You can find more enjoys and follows by adding a Facebook Like button or a Twitter follow alternative. How To Split Test Landing Pages
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising software, eCommerce tools, Webinar tools, and a whole lot more. Below is the listing of resources Wishpond integrates together:
CRM Integrations: Lead landing on a website and social media platforms Are likely to be a cakewalk together –
Lead capturing is Followed by automobile syncing of leads involving your email marketing program and Wishpond account. This is facilitated by apps like:
Wishpond integrates Using a help desk app UserVoice, and also with SurveyMonkey for successful surveys. Integrations using Webinar programs like ClickWebinar and GoToWebinar will help you run smooth webinars to your prospects as soon as they register on a few of your campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn provides access to over 500 additional programs.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this informative article — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you are seeking trickle email campaigns or wish to send customized mails, Wishpond has all the features ready for you.
Not only this, you Can add scores to your leads and section them based on their actions. Add to the; you get real-time analytics that will assist you measure the performance of your automated workflow. It is possible to use combine tags to personalize your emails based on the info you have on your database. Wishpond integrates with various email advertising tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct programs Wishpond offers — Basic, Pro and Growth. Aside from the typical features, the Basic plan has a limit on the prospects up to 1000, Email advertising a month up to 10,000 with one user that comes with a price tag of $45 for monthly.
The Development program is for $129/month using 10000 maximum contributes with unlimited customers and all the other prominent features of Pro and Basic packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Service is free for everybody. You may sign up for a FREE 14-Day trial for some of the programs before paying. How To Split Test Landing Pages
Special Benefits From Wishpond
Wishpond also Provides special perks in the majority of the other services. If you are a customer, you can avail those offers:
30 Days free for Appointlet that’s a helpful tool to book appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive screen and PPV marketing research tool which analyses competitor’s ad strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to site owners, owners or online marketing pros. It supplies a recurring 30% commission with no payment for your service. You get consistent online payouts which will be easily monitored through GetAmbassador. When you join as an affiliate, you will be given with a unique tracking link. When Wishpond receives some visitor via your affiliate link, it will immediately link it with your affiliate accounts; and when the visitor buys a subscription, either about precisely the exact same visit or later, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal access to ingenious marketing tools such as GetAmbassador and Tracking Dashboard that permits you to track all your tasks including clicks, commission, and earnings. Banner ads can be easily posted on blogs or sites. Case Studies and Testimonials are employed in sites, sites, and landing pages. You get access to affiliate a landing page in which you are able to go through the templates, participate effectively in Wishpond’s official Academy and post Banner ads which may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you’ll have to await a while!
Wishpond for Agencies
Wishpond provides A easy software for agencies. Agencies have multiple customers to deal with, and Wishpond fits perfectly within this scenario. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make nice popup forms to your clientele.
Collaborate easily with your team with numerous user accounts. The Governance option enables you to limit users’ access to the customer accounts they are working on.
Show your customers beautifully designed reports for all your advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. One such company is TrueCaller. A common title, Truecaller lets you recognize who’s calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has become a part of the success story.
TrueCaller desired To collect stories of the users in a creative way. The most important aim was to know how each user has got or never benefitted with TrueCaller. Every experience matters and TrueCaller wanted to contact those consumers’ personal experiences. Wishpond became the catalyzing energy in this. TrueCaller ran a contest to collect all of the information, which is exactly what happened:
More than 70K+ participants
TrueCaller became the top keyword on social media during the contest
400 percent increase in Facebook followers
Another firm, World Fishing Network, also benefited highly from Wishpond. There are many more awesome case studies that show the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong opponents. In this case, I believe Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a difficult competition. But here I shall only tell you why I will vote for Wishpond out of these four programs:
Wishpond vs. Strutta
Strutta does not Supply any free support, and their plans are rather expensive. The package of 249 $399 and $999 called Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, along with few different channels.
Struta Does not possess the website popups feature. The variety of templates can also be less. No marketing automation or lead data analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a deficiency of lead information analysis that can be used for turning leads into loyal customers. I believe with Strutta, I needed to spend more time. To the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I think Wishpond beats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry alternative, I’d vouch for the numerous marketing programs from Wishpond. Wishpond offers advertising automation, which can be lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program that might attract users. But I am convinced those that are unwilling to compromise their marketing requirements, will proceed and’purchase’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation instrument with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares all the features present in Wishpond. However, Aritic PinPoint exhibits a much richer attribute list. For example, Wishpond provides international stats for all of the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the center. You get deep email segmentation based on direct behaviour, events, stage where the lead/customer is currently in with respect to the buyers’ journey, and demographics like location, age, sex, linking date, etc.. Email campaigns are complex because of this comprehensive segmentation.
Also, Aritic PinPoint operates on a multichannel approach towards marketing. You can join and nurture your prospects via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and social media integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing department. Considering that Aritic PinPoint is much more sophisticated than Wishpond and contains a lot of attributes, it’s more expensive. For an organization, Aritic PinPoint offers account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their website with GDPR related information And now has all of the detail available here to help their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just taking a look at the price! Their services begin from zero and proceed on to $29 for the basic plan. The Enterprise plan at $499 gives you access to all the attributes. Shortstack provides only over 30 pre-design themes unlike the countless options from Wishpond. Another serious lapse is the deficiency of real-time testing for customized layouts. Another point of difference is, with Shortstack the number of users or team members is also strictly restricted to one. In cases where multiple users are desired, a price of about $29 per month is achievable; unlike Wishpond which may provide a number of users with restricted access to data.
This brings us to The close of the inspection of Wishpond. This tool Is Ideal for a marketer, also I Must say it’s a really easy to use the application. Now That You’re aware of each of the Features, perks and pricing plans, you must begin using the tool. You can Always begin with the 14-day trial period for the plan that suits you. Let me Know your views about the particular tool, and if you happen across another better Alternative to Wishpond. How To Split Test Landing Pages