Intro How To Write A Landing Page
Instapage is a program dedicated to helping you create better landing pages. How To Write A Landing Page
The first thing you need to know is that it is 100 percent Devoted to landing Pages and landing pages only.
Like the other good’s out there, this software Provides the Following:
A drag-and-drop editor
Integrations with important email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive pages
Publish pages quickly
A clean user interface
Access to professional stock pictures
But those are only a few of the highlights. Let us dig into what makes Instapage so great at what it does.
As Soon as You’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and layouts to match your existing website or marketing materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be inside the page. With this, you can include:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning options to drag your elements to, you can place them anywhere on the page you prefer.
As you drag your components to different areas, Instapage will exhibit Guidelines that will assist you space and align all elements accordingly.
And, because having a mobile-friendly design is essential these days, Instapage lets you easily switch between desktop and mobile view to make sure everything is optimized and placed accordingly across all devices.
If need be, you could even edit your page directly from the cell view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I’d take you Through the procedure of producing a landing page.
If you initially log into, you’ll find a list of all the landing pages You’ve created. If this is your first, naturally, you won’t have much to pull from here.
Instead, choose Create a Standard Page.
This will give you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and may be a Good route to go if you are designing a page especially for mobile usage. All these are made to load incredibly fast, but you’ll find this choice if you’re signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When you choose to use an Instapage template, then you’ll be presented with All available templates.
That is 194 choices, to be precise.
To make it easier, you can filter out the templates by particular types Depending upon the goal of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and thank you page. How To Write A Landing Page
Post Your Landing Page
When you are ready to print your page, you have a couple options.
You can publish it to:
A Customized domain name
A demo page
A customized domain name is pretty self-explanatory. Just enter in the domain You would love to print to. But beware, this one does need a little technical know-how. Luckily, Instapage comprises a video to help you through the process.
If you host a Website on WordPress and wish to print your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as easy. Select the option and your Facebook webpage, and it will publish.
Or, if you want a full demo of your webpage before it goes live, print it To Instapage’s demo domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage Includes a few additional features that assist separate from The other applications on the market.
Instablocks — these are handy for times when you need to create multiple landing pages, but do not wish to change the style of the webpage. As opposed to recreating your entire webpage, it will save your components for you to be reused. You’ll have access to blocks made by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics attribute that gives you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and where they spend the most time on the webpage. Notice: heatmaps are only available with the Optimizer program
A/B testing — In case you want to examine different elements of your page, it is possible to split test utilizing Instapage. Just copy your primary copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller version and others are going to see the variation. Info on how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no top marketing software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The neat thing about Instapage Is It Permits You to install Conversion goals directly in the editor, then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics at the right click menu.
From the Conversion Goals segment, you can set specific goals to track in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you’ll discover details about your page’s conversion rate depending on the targets you set.
That is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the visitors split between the two test versions here.
You will also find a section that collects information on the leads each Page has accumulated.
Obviously, Instapage isn’t without its defects, and it falls a bit short Of its rivals in these areas:
The large one: price. Instapage is more expensive than many of its rivals
Advanced features only available with more expensive plans
may have more analytics, such as top performing webpages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for groups
Great customer service and help attributes
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion goal monitoring.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it is the match for you.
Generally, most will benefit from the Optimizer plan.
While you can eliminate the basic Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion speed later on.
All in all, Instapage is a great option for those who need to place Together quick, professional landing pages.
It delivers high-quality pages in a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its additional features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help guide your creation and plan, and conversion target tracking will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. How To Write A Landing Page