Introduction How To Write A Landing Page
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology companies every year which have enough potential to conquer their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got featured. How To Write A Landing Page
The inclusion of Wishpond on the Ready to Rocket record is a testament to How the character of digital marketing is shifting, and Wishpond is set to capitalize on the growing need for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of digital marketing is evolving to get better and smarter. Wishpond fits perfectly in the present market. As automation takes over the marketing business, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your advertising needs. The highlight of the tool is lead generation and the following analytical process. Wishpond can help in creating interactive landing pages and layout competitions, track prospects, send mails, and do so much more.
Wishpond Allows one to know”where exactly” and”the way” to measure forward. In other words, it’s”completely automated” and”free forever” advertising tool which catalyses the easiest process of nurturing and generating leads.
In this website, I Will walk you through the minute information of this tool, write Wishpond review. According to my user experience, I think Wishpond is a must-try for all marketers. Without much-a-do, here are the primary characteristics of Wishpond. How To Write A Landing Page
Wishpond Review — Features Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable kinds to your landing page. There are many Flexible templates to choose from. Form building is very easy with the drag and drop builder. Like landing pages, you may make several versions of your form and conduct A/B test. All these forms are simple to create, print and share it (website, site, Facebook Page). You might even publish on wishpond.com and discuss it. Listed below are a couple more add-ons you get-
File upload field in your form to accumulate files and documents.
Drop down menu for a very long list of alternatives. This keeps your form short.
Multiple check boxes for leads to opt for more than one option that Suits them.
Hidden fields to collect analytical information like supply and referrer.
Merge tags to customize your own forms.
Wishpond enables you to create six different types of well-timed pop-ups-
Exit intent: This pop-up is the final attempt to catch the attention of Those leads which are just about to leave your website.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor gets Spent a particular quantity of time on your website.
Entrance pop-ups: The minute a visitor lands on your website, a popup appears.
Click on popups: All these pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless task. Also, you get pre-designed templates to pick from. The pop up templates are flexible and extremely mobile responsive. You can target your popups as you desire, for example, you can decide on which pages the popups will appear and where it won’t. How To Write A Landing Page
A/B testing feature can be found in popups as well. You can examine and determine which one is Giving you desired outcomes before finalising one. Other important features include Social Share Buttons. You can add social sharing buttons to your popups (such as Facebook, Twitter( and G+).
Wishpond provides Another section for direct data management where you can see all your visitors and their information. It may be sorted into different lists as per the category you want. It’s five Chief areas:
Stats provides an international Summary of action taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric information to pay attention to the amount of leads opening emails, switching on campaigns and page views.
Leads provide you with a comprehensive perspective of Various leads sorted by most recent activity. With each click on a direct result, you can receive all the specifics of the guide, including their activities, profile information and which lists they are a part of.
Visitors include those who viewed the webpage but did Not convert on your form. With the usage of this system of collecting visitor data, you can track even before they’ve converted. When they finally fill out among your forms, all the monitoring data related to their account merges to their new lead profiles.
Lists allow you to see which leads are part of which lists. This is one of the most important part and also a place to come back and check for distinct listing sections especially If You’re creating different clever lists and inactive lines using marketing automation
Lead Properties enables you to see All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your task simple. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, picture, video, social networking programs, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of the landing page. 1 minor issue which I faced while using the editor would be I had to click many times to pick a text. You need to double click it to select and edit, but I guess that I double-clicked it for two or three times. But what I got at the end is a thoroughly professional landing page. I guess with all the result; I could manage to click few times extra! All the templates are mobile responsive. With more than 100 templates, you can produce a high converting landing page for virtually any business.
You can run A/B Evaluations for numerous variations of your landing page. Wishpond runs the test for you and provides you detailed reports. Based on the precise findings, you can zero upon the very best version of your landing page. You’ll need no coding knowledge to create these interactive and all-device-compatible landing pages.
This is not all. You are able to do together with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you can use the WP plugin to construct your landing page right within WP dashboard. Similarly, you can easily publish your landing page on your domain and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This allows your leads to register instantly for a workshop or webinar or likes of such by simply clicking on the link. They don’t have to give any other additional details.
Contests and Advertising
You can conduct Exciting contests and promotions on Wishpond. It’s possible to collect email addresses . Later, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote procedures. This facilitates share and likes. Another option is to add share buttons for Facebook, Twitter, and Google+. You can also promote benefits for referrals. In these reward competitions, the entrants get rewarded when they refer their buddies to enter your contest. I’ve discussed the customizable forms above. It’s possible to take advantage of this feature here as well.
To help you create Your competitions interesting and far-fetched, Wishpond comprises ten other programs that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on social media platforms like Facebook, Twitter, or on your own site. Be it any platform, your own promotions and contests will look great on desktops, mobiles and tablets. It is possible to get more enjoys and follows by adding a Facebook Like button or a Twitter follow alternative. How To Write A Landing Page
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus much more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead capturing on a website and Social Networking platforms Are going to be a cakewalk with-
Lead capturing is Followed by automobile syncing of prospects between your email marketing program and Wishpond account. This is eased by apps like:
Wishpond integrates With a help desk app UserVoice, and also with SurveyMonkey for effective surveys. Integrations with Webinar apps like ClickWebinar and GoToWebinar will help you run smooth webinars to your prospects once they register on a few of your own campaigns.
Other integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 additional apps.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you’re seeking trickle email campaigns or want to send customized mails, Wishpond has all of the features ready for you.
In Addition, you Can add dents to your own leads and segment them based on their actions. Add to this; you get real time analytics to assist you assess the performance of your automated workflow. It is possible to use merge tags to personalize your emails depending on the info you have in your database. Wishpond integrates with various email marketing tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can choose from three different plans Wishpond offers — Basic, Pro and Growth. Aside from the typical features, the Basic program has a limit on the leads up to 1000, Email advertising a month up to 10,000 using one user which has a price tag of $45 for monthly.
The Growth Plan is for $129/month with 10000 greatest contributes with unlimited users and all the other prominent features of Pro and Fundamental packages. In addition to all that, Priority Support and Training Training Program is also provided. And as consistently Customer Service is free for all. You may register for a FREE 14-Day trial for any of those plans before paying. How To Write A Landing Page
Special Rewards From Wishpond
Wishpond also Provides special perks in the majority of their other services. If you are a customer, you can avail those offers:
30 Days free of Appointlet which is a beneficial tool to book appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a thorough display and PPV marketing research tool that analyses competitor’s ad strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to website owners, owners or online marketing experts. It provides a recurring 30% commission with no payment for your ceremony. You receive consistent online payouts which can be readily monitored through GetAmbassador. When you join an affiliate, you’ll be given with a exceptional tracking link. When Wishpond receives any visitor through your affiliate link, it will directly associate it with your affiliate accounts; and when the visitor buys a subscription, either about the exact same trip or later, you’ll be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you get a more than marginal accessibility to innovative advertising tools such as GetAmbassador and Tracking Dashboard that allows you to track all your activities such as clicks, commission, and revenue. Banner ads can be easily posted on blogs or websites. Case Studies and Testimonials are employed in websites, blogs, and landing pages. You get access to affiliate a landing page in which you are able to go through the templates, participate effectively in Wishpond’s official Academy and article Banner ads that can be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you will need to await a while!
Wishpond for Agencies
Wishpond supplies A easy software for bureaus . Agencies have multiple customers to address, and Wishpond fits perfectly within this situation. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clientele.
Collaborate easily with your group with multiple user accounts. The Governance option lets you restrict users’ access to the customer accounts they are working on.
Show your customers beautifully designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. 1 such company is TrueCaller. A very common title, Truecaller lets you identify who is calling you and from where. The success of TrueCaller is unmatched, and Wishpond has become a part of this success story.
TrueCaller wanted To collect stories of their customers in a creative manner. The main aim was to know how every user has benefitted or never benefitted with TrueCaller. Every experience matters and TrueCaller desired to get hold of those users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to collect all of the information, and this is exactly what happened:
Over 70K+ participants
TrueCaller became the best keyword on societal media throughout the contest
400 percent increase in Facebook followers
Another company, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies which prove the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other strong opponents. In this case, I think Rafflecopter, Strutta, and Shortstack possess the potential to provide Wishpond a tough competition. But here I shall only tell you why I’ll vote for Wishpond from those four programs:
Wishpond vs. Strutta
Strutta does not Supply any free service, and their plans are rather expensive. The bundle of 249 $399 and $999 called Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, along with several different channels.
Struta Does not have the website popups feature. The variety of templates can also be less. No marketing automation or lead information analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There is a lack of lead data analysis which may be used for turning leads to loyal customers. I think with Strutta, I needed to invest more time. On the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I think Wishpond beats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry option, I’d vouch for the numerous advertising programs from Wishpond. Wishpond offers advertising automation, which can be lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program that might attract users. But I am convinced those that are unwilling to compromise their advertising requirements, will proceed and’buy’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation tool with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares All of the attributes within Wishpond. But, Aritic PinPoint exhibits a much richer attribute record. For instance, Wishpond provides international stats for all the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the core. You get deep e mail segmentation based on direct behaviour, events, period where the lead/customer is currently in with respect to the buyers’ journey, and demographics such as location, age, sex, joining date, etc.. Email campaigns are complex because of this comprehensive segmentation.
Also, Aritic PinPoint works on a multichannel strategy towards marketing. It’s possible to connect and nurture your prospects via mails, SMS campaigns, push notifications, landing pages, cellular notifications, and societal networking integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing section. Since Aritic PinPoint is much more sophisticated than Wishpond and has a lot of attributes, it is more expensive. For an organization, Aritic PinPoint provides account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their website with GDPR related information And now has all the detail available here to assist their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply looking at the price! Their services begin from zero and move on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all the features. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another severe lapse is the lack of real-time testing for customized layouts. Another point of difference is, with Shortstack the number of users or team members is also strictly limited to one. In cases where multiple users are desired, a cost of around $29 per month is viable; unlike Wishpond that can provide multiple users with restricted access to info.
This brings us to The end of the review of Wishpond. This instrument Is Ideal for a marketer, also that I Must say it’s a really simple to use the application. Now That You’re aware of all the Attributes, perks and pricing plans, you must start using the application. You can Always start with the 14-day trial period to the plan that suits you. Allow me to Know your views about the particular tool, and also if you come across another better Option to Wishpond. How To Write A Landing Page