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Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology firms every year which have sufficient potential to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got showcased. Insta Logo
The inclusion of Wishpond on the Ready to Rocket record is a testament to The way the character of electronic advertising is changing, and Wishpond is set to capitalize on the growing need for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of digital advertising is evolving to acquire better and smarter. Wishpond fits perfectly in the present market. As automation takes over the Advertising industry, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all your marketing requirements. The highlight of the tool is lead creation and the following analytical process. Wishpond can help in building interactive landing pages and design competitions, track prospects, send emails, and do much more.
Wishpond Enables one to understand”where precisely” and”the way” to step forward. To put it differently, it is”fully automated” and”free forever” marketing tool which catalyses the simplest procedure for generating and nurturing leads.
In this blog, I Will help you through the minute details of the tool, compose Wishpond review. Based on my user expertise, I believe Wishpond is a must-try for all marketers. With no much-a-do, here are the main characteristics of Wishpond. Insta Logo
Wishpond Review — Attribute Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable forms to your landing page. There are numerous Flexible templates to select from. Form construction is quite easy with the drag and drop builder. Like landing pages, you can create multiple versions of your own form and conduct A/B test. These forms are simple to make , print and discuss it (website, site, Facebook Page). You can also publish on wishpond.com and discuss it. Listed below are a couple more add-ons you get-
File upload field on your form to accumulate files and files.
Drop down menu to get a long list of options. This keeps your form short.
Multiple test boxes for prospects to Go for more than one alternative that Suits them.
Hidden fields to collect analytical information like supply and referrer.
Merge tags to personalize your own forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop-up is the last attempt to catch the attention of Those leads which are just about to leave your site.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor gets Spent a particular amount of time on your site.
Entry pop-ups: The minute a visitor lands on your website, a popup appears.
Click on popups: These pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless task. Also, you get pre-designed templates to choose from. The pop up templates are flexible and extremely mobile responsive. You can aim your popups as you desire, for instance, you can choose on which pages the popups will appear and at which it won’t. Insta Logo
A/B testing feature is available in popups too. You can test and determine which one is Giving you desired results before finalising one. Additional important attributes include Social Share Buttons. You can add social sharing buttons for your popups (for Facebook, Twitter, and G+).
Wishpond supplies Another section for direct data direction where you can see all your visitors and their information. It can be sorted to different lists in accordance with the category you want. It’s five Chief areas:
Stats provides a global Summary of action taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric information to take note of the number of prospects opening mails, converting on campaigns and page views.
Leads provide you with a detailed view of Various leads sorted by most recent action. With every click on a direct result, you can get all the specifics of the guide, including their activities, profile data and which lists they are a part of.
Visitors include those who viewed the page but did Not convert on your form. With the use of this system of collecting visitor data, it is possible to track even before they have converted. When they finally fill out one of your forms, all of the tracking data associated with their account merges into their new lead profiles.
Lists Permit You to see which leads are a part of that lists. This is among the most important section and also a place to come back and check for different list sections especially if you are creating different smart lists and inactive lines using marketing automation
Lead Properties enables you to view all the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your task easy. Together with the pre-built templates, you can just drag and drop elements to make your landing page. Elements such as text boxes, image, video, social media buttons, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of the landing page. 1 minor issue that I faced when using the editor isI needed to click several times to pick a text. You need to double click it to select and edit, but I guess I double-clicked it for two or three times. But what I got in the end is a thoroughly professional landing page. I guess with the outcome; I could manage to click few times extra! All the templates are cellular responsive. With more than 100 templates, you can create a high converting landing page for any industry.
You can conduct A/B Evaluations for numerous variations of your landing page. Wishpond runs the test for you and provides you detailed reports. Based on the accurate findings, you can zero on the very best edition of your landing page. You’ll need no coding knowledge to make such interactive and all-device-compatible landing pages.
This isn’t all. You are able to do together with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you can use the WP plugin to construct your landing page right within WP dashboard. Similarly, it is simple to publish your landing page on your domain and sub-domains.
You can add Auto-submit hyperlinks to your emails. This allows your leads to register immediately for a workshop or webinar or enjoys of these by simply clicking on the link. They don’t need to give any other additional information.
Contests and Advertising
You can conduct Exciting competitions and promotions on Wishpond. You can collect email addresses through voting. Later, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It gives an option to use Facebook Like Buttons as vote methods. This eases likes and share. Another choice is to add share buttons for Facebook, Twitter, and Google+. You can also encourage rewards for referrals. In these benefit competitions, the entrants get rewarded when they refer their buddies to get into your contest. I’ve discussed the customizable types above. It’s possible to use this feature here as well.
To help you make Your contests interesting and far-fetched, Wishpond includes ten other programs that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal networking platforms like Facebook, Twitter, or in your site. Be it any platform, your promotions and contests will look great on laptops, mobiles and tablets. You can get more enjoys and follows by adding a Facebook Like button or a Twitter follow alternative. Insta Logo
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, and much more. Below is the listing of tools Wishpond integrates with:
CRM Integrations: Lead capturing on a Web Site and social media platforms Are likely to be a cakewalk together –
Lead capturing is Followed by automobile syncing of leads involving your email marketing app and Wishpond account. This is facilitated by programs like:
Wishpond incorporates With a help desk program UserVoice, and additionally with SurveyMonkey for successful polls. Integrations with Webinar apps like ClickWebinar and GoToWebinar will help you conduct smooth webinars for your prospects as soon as they sign up on a few of your campaigns.
Other integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to more than 500 other programs.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A blessing for entrepreneurs, this I mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are looking for trickle email campaigns or wish to send personalized mails, Wishpond has all of the features prepared for you.
In Addition, you Can add dents to your own leads and segment them based on their activities. Add to this; you get real time analytics that will help you measure the performance of your automated workflow. You can use merge tags to customize your emails based on the information you’ve got in your database. Wishpond integrates with various email marketing tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can choose from three distinct plans Wishpond provides — Basic, Pro and Growth. Aside from the common features, the fundamental program has a limit on the leads up to 1000, Email marketing a month up to 10,000 using one user that has a price tag of $45 for each month.
The Development program is for $129/month with 10000 greatest leads with unlimited customers and all the other prominent features of Pro and Fundamental packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Service is free for everybody. You may sign up for a FREE 14-Day trial for some of those programs before paying. Insta Logo
Special Benefits From Wishpond
Wishpond also Provides special perks in the majority of their other services. If you are a customer, you can avail those offers:
30 Days free for Appointlet that’s a beneficial tool to book appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds which is a thorough screen and PPV advertising research tool which analyses competitor’s ad strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to site owners, owners or online advertising experts. It supplies a recurring 30% commission with no payment for the service. You receive consistent online payouts that will be readily tracked through GetAmbassador. When you sign up as an affiliate, you will be given with a exceptional tracking link. If Wishpond receives any visitor via your affiliate link, it will directly link it with your own affiliate accounts; and when the visitor purchases a subscription, either about the exact same trip or later, you’ll be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you receive a more than marginal access to ingenious marketing tools like GetAmbassador and Tracking Dashboard that permits you to monitor all of your activities including clicks, commission, and revenue. Banner ads are easily posted on blogs or sites. Case Studies and Testimonials are used in sites, sites, and landing pages. You get access to affiliate a landing page wherein you can go via the templates, participate effectively in Wishpond’s official Academy and article Banner ads that may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you will have to await a while!
Wishpond for Agencies
Wishpond supplies A easy software for agencies. Agencies have multiple clients to address, and Wishpond fits perfectly within this situation. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create fine popup forms to your clientele.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to limit users’ access to the customer accounts they’re working on.
Show your clients superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies across the world. 1 such company is TrueCaller. A common title, Truecaller lets you identify who is calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller desired To gather tales of the users in a creative manner. The most important goal was to know how every user has benefitted or never benefitted with TrueCaller. Every experience matters and TrueCaller wanted to contact the consumers’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to gather all information, which is exactly what happened:
More than 70K+ participants
TrueCaller became the best keyword on social media during the contest
400 percent growth in Facebook followers
Another firm, World Fishing Network, also benefited highly from Wishpond. There are numerous more awesome case studies which show the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other powerful opponents. In cases like this, I think Rafflecopter, Strutta, and Shortstack possess the potential to give Wishpond a tough competition. But here I will only tell you why I’ll vote for Wishpond from these four programs:
Wishpond vs. Strutta
Strutta does not Supply any free service, and their strategies are rather pricey. The bundle of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, and few other stations.
Struta Does not possess the website popups feature. The variety of templates is also less. No advertising automation or lead data analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a lack of lead data analysis which can be used for turning leads into loyal clients. I think with Strutta, I needed to invest more time. To the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I believe Wishpond beats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I would vouch for the numerous advertising programs from Wishpond. Wishpond offers advertising automation, which can be missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan that might entice users. But I am convinced those who are reluctant to compromise their marketing requirements, will proceed and’buy’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation instrument with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares all the attributes present in Wishpond. But, Aritic PinPoint displays a much richer attribute list. For instance, Wishpond offers international stats for all the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation suite from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the center. You get deep email segmentation based on lead behavior, events, stage where the lead/customer is presently in with regards to the buyers’ journey, and demographics like location, age, sex, linking date, etc.. Email campaigns are advanced due to this comprehensive segmentation.
Also, Aritic PinPoint works on a multichannel approach towards marketing. It’s possible to connect and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, cellular notifications, and societal networking integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing section. Since Aritic PinPoint is quite a bit more advanced than Wishpond and has a great deal of features, it is more expensive. For an organization, Aritic PinPoint offers account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their website with GDPR related information And now has all of the detail available here to help their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply taking a look at the cost! Their services start from zero and move on to $29 for the basic plan. The Enterprise plan at $499 gives you access to all of the attributes. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another serious lapse is the deficiency of real time testing for customized layouts. Another point of difference is, with Shortstack the amount of users or team members is also strictly restricted to one. In cases where multiple users are desired, a cost of around $29 per each month is viable; unlike Wishpond which may provide multiple users with restricted access to data.
This brings us The end of the review of Wishpond. This tool Is Ideal for a marketer, also I Must say it’s a very simple to use the tool. Now That You’re aware of each of the Features, perks and pricing strategies, you must begin using the tool. You can Always start with the 14-day trial period for the plan that is appropriate for you. Allow me to Know your views about this particular tool, and if you happen across another better Option to Wishpond. Insta Logo