Introduction Insta Page
Instapage is a software dedicated to helping you produce better landing pages. Insta Page
The first thing that you Want to know is that it is 100% dedicated to landing Landing and pages pages only.
Like the other good’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Detailed landing page analytics
Creation of mobile-responsive pages
Publish pages quickly
A fresh user interface
Access to specialist stock pictures
But those are only a couple of the highlights. Let us dig into what makes Instapage so great at what it does.
As Soon as You’ve chosen your template, you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and layouts to match your current site or marketing materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be inside the webpage. With this, you can add:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to haul your elements to, you can place them anywhere on the page you prefer.
As you drag your components to various places, Instapage will display Guidelines to help you distance and align all elements accordingly.
And, because having a mobile-friendly design is essential these days, Instapage lets you easily switch between mobile and desktop view to make sure everything is placed and optimized accordingly across all of the devices.
If need be, you could also edit your webpage directly from the cell view.
How To Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the procedure of creating a landing page.
If you initially log into, you’ll find a listing of All of the landing pages You’ve created. If this is the first, obviously, you won’t have a lot to pull from here.
Rather, select Create a Standard Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and may be a Good path to go if you’re designing a webpage especially for mobile usage. These are made to load incredibly quickly, but you’ll find this option if you’re signed up for the Enterprise program.
For our purposes, we’re going with a template.
When You Decide to utilize an Instapage template, you’ll be presented with All available templates.
That is 194 options, to be precise.
To make it easier, it is possible to filter the templates by particular types Depending upon the objective of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and thank you page. Insta Page
Post Your Landing Page
When you are ready to publish your webpage, you have a few choices.
You can publish it to:
A Customized domain
A demo page
A custom domain is pretty self-explanatory. Just enter in the domain name You’d love to publish to. But remember, that one does need a modest technical know-how. Luckily, Instapage comprises a video to help you through the procedure.
If you host a site on WordPress and want to publish your landing page There, Instapage includes a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as simple. Select the option and your Facebook webpage, and it will publish.
Or, if you want a full demo of your page before it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few additional features that help separate from Another software out there.
Instablocks — those are handy for times when you have to create multiple landing pages, but do not wish to modify the fashion of the webpage. Rather than recreating your entire page, it is going to save your components for you to be reused. You will have access to cubes produced by Instapage or you can create your own.
Heatmaps — this is a very cool analytics feature that provides you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the webpage. Note: heatmaps are only available with the Optimizer program
A/B testing — If you want to test different elements of your page, you can divide test utilizing Instapage. Just copy your main copy and make a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller version and others are going to see the variation. Info on how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete with no committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The cool thing about Instapage is that it allows you to install Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals section, you can set Certain goals to track in Your own analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you’ll find information about your page’s conversion rate based on the goals you set.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you can also tweak the traffic split between both test versions here.
You will also find a section that gathers information on the leads each Page has accumulated.
Naturally, Instapage isn’t without its flaws, and it falls somewhat short Of its competitors in these regions:
The large one: price. Instapage is more expensive than most of its rivals
Advanced features only available with costlier plans
may have additional analytics, such as high performing pages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Excellent customer support and help attributes
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the fit for you.
In general, most will benefit in the Optimizer program.
While you can get away with the basic Core program for just designing and Publishing (amazing ) landing pages, the Optimizer gives you access to useful tools like heatmaps and A/B testing, which may help your overall conversion rate later on.
All in all, Instapage is a great option for People Who need to put Jointly fast, professional landing pages.
It delivers high-quality pages at a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its additional features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help guide your creation and strategy, and conversion goal monitoring will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Insta Page