Intro Instapage Documentation
Instapage is a software dedicated to helping you create better landing pages. Instapage Documentation
The first thing you Want to know is that it is 100 percent dedicated to landing Pages and landing pages only.
Like the other great’s out there, this software Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page analytics
Generation of mobile-responsive pages
Publish webpages quickly
A fresh user interface
accessibility to professional stock images
But these are only a couple of the highlights. Let us dig into what makes Instapage so great at what it does.
Once you’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of the Best about, and with it you can fix the fonts, colours, and layouts to match your existing site or marketing materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be within the webpage. With it, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to haul your components to, you can place them anywhere on the page you prefer.
As you drag your elements to different areas, Instapage will display Guidelines that will assist you distance and align all elements accordingly.
And, because using a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to be certain everything is placed and optimized so across all of the devices.
If need be, you could even edit your page directly from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I would take you Through the process of creating a landing page.
If you initially log into, you’ll find a list of All of the landing pages You’ve created. If this is the first, obviously, you won’t have much to pull out of here.
Instead, select Create a Normal Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and may be a Good route to go if you’re designing a page especially for mobile usage. All these are designed to load incredibly quickly, but you are going to find this choice if you are signed up for the Enterprise program.
For our purposes, we are going with a template.
When You Decide to utilize an Instapage template, you’ll be presented with All available templates.
That’s 194 choices, to be exact.
To make it easier, it is possible to filter out the templates by particular types Depending upon the objective of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Instapage Documentation
Publish Your Landing Page
When you’re ready to print your page, you have a few options.
You can print it to:
A custom domain name
A demonstration page
A customized domain name is really self-explanatory. Simply enter in the domain name You would love to publish to. But beware, this one does require a little technical know-how. Fortunately, Instapage comprises a video to help you through the procedure.
If you host a Website on WordPress and want to publish your landing page There, Instapage includes a plugin dedicated to doing just that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress site and print right there.
Publishing to Facebook is just as easy. Select the option and your Facebook webpage, and it will publish.
Or, if you want a Complete demo of your page before it goes live, publish it To Instapage’s demo domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few additional features that help separate from The other software out there.
Instablocks — these are useful for times when you need to create multiple landing pages, but do not want to change the style of the webpage. As opposed to recreating your entire page, it will save your components for you to be reused. You’ll have access to blocks produced by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics attribute that gives you insight to how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the page. Note: heatmaps are only available using the Optimizer plan
A/B testing — In case you would like to examine different elements of your page, it is possible to divide test utilizing Instapage. Just duplicate your primary copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control variant and others will observe the variant. Information on how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Of course, no top marketing software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling things.
The neat thing about Instapage Is It allows you to install Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right-hand menu.
From the Conversion Goals section, you can set specific goals to track in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics department after you page is pushed Live, you will find information about your page’s conversion rate based on the targets you establish.
That is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the traffic split between both test versions here.
You’ll also find a section that collects information on the leads each Page has accumulated.
Naturally, Instapage isn’t without its defects, and it falls a bit short Of its competitors in these regions:
The large one: cost. Instapage is significantly more expensive than many of its rivals
Advanced features only available with more expensive plans
may have additional information, such as high performing pages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for groups
Great customer service and help features
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most basic Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it’s the fit for you.
Generally, most will benefit in the Optimizer plan.
While you can get away with the basic Core plan for simply designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion rate later on.
All in all, Instapage is a great option for People Who need to place Jointly quick, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its extra attributes will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps can help guide your production and plan, and conversion target monitoring will inform you if you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. Instapage Documentation