Introduction Instapage For Dummies
Instapage is a software dedicated to helping you create better landing pages. Instapage For Dummies
The first thing that you need to know is that it’s 100 percent Devoted to landing Pages and landing pages only.
Like another great’s out there, this software Provides the Subsequent:
A drag-and-drop editor
Integrations with important email and marketing tools such as Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive webpages
Publish webpages quickly
A clean user interface
accessibility to specialist stock pictures
But these are just a few of the highlights. Let us dig into what constitutes Instapage so good at what it does.
As Soon as You’ve selected your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best around, and with it you can fix the fonts, colours, and designs to match your current website or marketing materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be within the page. With this, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning choices to drag your components to, you can put them anywhere on the page you prefer.
As you drag your components to different places, Instapage will display Guidelines that will help you space and align all components so.
And, because using a mobile-friendly layout is essential Nowadays, Instapage lets you easily switch between mobile and desktop view to make sure everything is placed and optimized so across all of the devices.
If need be, you can also edit your webpage directly from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the process of creating a landing page.
When you initially log in, you’ll find a list of all the landing pages You have created. If this is the first, naturally, you won’t have a lot to pull from here.
Rather, choose Create a Standard Page.
This will give you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and Might be a Fantastic route to go if you are designing a webpage specifically for mobile usage. All these are designed to load incredibly quickly, but you’ll find this option if you are signed up for the Enterprise program.
For our purposes, we are going using a template.
When You Decide to use an Instapage template, then you’ll be presented with All available templates.
That is 194 choices, to be precise.
To make it easier, you can filter out the templates by specific types Based upon the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular program, and also thank you page. Instapage For Dummies
Publish Your Landing Page
When you’re ready to print your page, you have a couple options.
You can print it to:
A Customized domain name
A demonstration page
A custom domain name is pretty self-explanatory. Simply enter in the domain You’d love to print to. But remember, that one does need a little technical know-how. Luckily, Instapage includes a video to help you through the process.
If you host a site on WordPress and want to publish your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook page, and it’ll publish.
Or, if you want a full presentation of your webpage until it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few added features that help separate from Another applications on the market.
Included in these are:
Instablocks — those are useful for times when you have to create multiple landing pages, but don’t want to change the fashion of the webpage. As opposed to recreating your entire page, it is going to save your components for you to be reused. You will have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a really cool analytics feature that provides you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the page. Notice: heatmaps are only available with the Optimizer program
A/B testing — In case you want to examine unique elements of your page, you can divide test utilizing Instapage. Just copy your primary copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control version and others are going to observe the variation. Info about how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Of course, no leading marketing software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The neat thing about Instapage is that it allows you to set up Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics at the right click menu.
From the Conversion Goals section, you can set specific goals to monitor in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics department after you webpage is pushed Live, you’ll find information about your page’s conversion rate based on the goals you establish.
This is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the visitors split between both test versions here.
You will also find a section that collects information on the leads each Page has accumulated.
Obviously, Instapage isn’t without its defects, and it falls a bit short Of its rivals in these regions:
The large one: cost. Instapage is significantly more expensive than many of its competitors
Advanced features only available with more expensive plans
may have additional information, such as top performing pages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for groups
Excellent customer support and help features
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded guide alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the match for you.
Generally, most will benefit in the Optimizer program.
While you can get away with the basic Core program for just designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion speed in the future.
Overall, Instapage is a great option for those who need to place Jointly fast, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its extra attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps will help direct your creation and plan, and conversion goal tracking will inform you if you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Instapage For Dummies