Intro Instapage Heatmaps
Instapage is a program dedicated to helping you create better landing pages. Instapage Heatmaps
The first thing you Want to know is that it is 100% dedicated to landing Landing and pages pages only.
Like another great’s out there, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive webpages
Publish pages quickly
A clean user interface
accessibility to professional stock images
But these are only a few of the highlights. Let us dig into what constitutes Instapage so great at what it does.
As Soon as You’ve selected your template, you’ll be accepted to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best around, and with it you can adjust the fonts, colors, and layouts to match your current website or marketing materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be within the webpage. With this, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to haul your elements to, you can put them anywhere on the page you like.
As you drag your components to different places, Instapage will exhibit Guidelines that will assist you space and align all elements accordingly.
And, because having a mobile-friendly design is essential these days, Instapage lets you easily switch between mobile and desktop view to make sure everything is placed and optimized accordingly across all of the devices.
If need be, you could even edit your webpage directly from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the procedure of creating a landing page.
When you initially log in, you’ll find a listing of All of the landing pages You’ve created. If this is the first, naturally, you won’t have a lot to pull from here.
Instead, choose Create a Standard Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and may be a Fantastic path to go if you’re designing a page specifically for mobile use. These are designed to load incredibly quickly, but you are going to find this option if you are signed up for the Enterprise program.
For our purposes, we are going with a template.
When You Decide to utilize an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 choices, to be precise.
To make it easier, it is possible to filter out the templates by specific types Based on the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and thank you page. Instapage Heatmaps
Publish Your Landing Page
When you’re ready to publish your page, you have a few options.
You can print it
A Customized domain
A demonstration page
A customized domain name is really self-explanatory. Just enter in the domain name You’d love to publish to. But beware, this one does need a modest technical know-how. Fortunately, Instapage includes a video to walk you through the process.
If you host a site on WordPress and want to print your landing page There, Instapage includes a plugin devoted to doing exactly that.
This makes the process incredibly easy. Just log in your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as easy. Select the choice and your Facebook webpage, and it’ll publish.
Or, If You Would like a full demo of your webpage until it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few additional features that assist separate from The other applications out there.
Included in these are:
Instablocks — these are handy for times when you have to create multiple landing pages, but do not wish to modify the style of the page. As opposed to recreating your entire page, it will save your elements for you to be reused. You will have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a really cool analytics feature that gives you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the page. Note: heatmaps are only available with the Optimizer plan
A/B testing — If you would like to test different components of your page, you can split test using Instapage. Just copy your primary copy and make another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller version and others will see the variant. Info on how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Obviously, no leading marketing software is complete without a committed analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling things.
The cool thing about Instapage Is It allows you to set up Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals segment, you can set Certain goals to monitor in Your own analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you page is pushed Live, you’ll discover information about your page’s conversion rate depending on the targets you set.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the traffic split between the two test versions here.
You’ll also find a section that gathers information on the leads each Page has collected.
Naturally, Instapage isn’t without its flaws, and it falls somewhat short Of its rivals in these areas:
The big one: price. Instapage is significantly more expensive than many of its rivals
Advanced features only available with more expensive plans
may have additional analytics, such as high performing webpages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Great customer support and help attributes
Now for the part you have all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most basic Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the fit for you.
In general, most will benefit in the Optimizer program.
While you can get away with the basic Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion rate in the future.
Overall, Instapage is a great option for those who need to put Together fast, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its additional features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help direct your production and plan, and conversion target monitoring will inform you if you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. Instapage Heatmaps