Overview Instapage Options
Instapage is a program dedicated to helping you create better landing pages. Instapage Options
The first thing that you Want to know is that it is 100% Devoted to landing Landing and pages pages only.
Like another great’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Detailed landing page stats
Generation of mobile-responsive webpages
Publish pages fast
A clean user interface
Access to professional stock images
But those are just a few of the highlights. Let’s dig into what makes Instapage so great at what it does.
Once you’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best around, and with it you can adjust the fonts, colors, and layouts to match your current site or marketing materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be within the webpage. With this, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning options to drag your elements to, you can place them anywhere on the page you like.
As you drag your elements to various areas, Instapage will display Guidelines to assist you distance and align all elements so.
And, because using a mobile-friendly design is essential Nowadays, Instapage lets you easily switch between mobile and desktop view to make sure everything is optimized and placed so across all devices.
If need be, you could also edit your page directly from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I’d take you Through the procedure of creating a landing page.
If you initially log in, you’ll find a list of all the landing pages You’ve created. If this is your first, obviously, you won’t have much to pull from here.
Rather, select Create a Normal Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and may be a Fantastic route to go if you are designing a webpage specifically for mobile usage. All these are made to load incredibly fast, but you’ll get this option if you are signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When You Decide to utilize an Instapage template, you’ll be presented with All accessible templates.
That’s 194 choices, to be precise.
To make it easier, you can filter the templates by specific types Depending upon the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and also thank you page. Instapage Options
Post Your Landing Page
When you are ready to print your webpage, you have a couple choices.
You can print it to:
A custom domain
A demonstration page
A customized domain name is pretty self-explanatory. Simply enter in the domain You’d love to publish to. But beware, this one does require a little technical know-how. Luckily, Instapage comprises a video to help you through the procedure.
If you host a site on WordPress and wish to print your landing page There, Instapage has a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as easy. Select the choice and your Facebook page, and it will publish.
Or, if you want a Complete demo of your webpage until it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few added features that assist separate from The other software on the market.
Included in these are:
Instablocks — those are useful for times when you need to create multiple landing pages, but don’t want to change the fashion of the webpage. As opposed to recreating your complete page, it is going to save your components for you to be reused. You will have access to blocks made by Instapage or you can create your own.
Heatmaps — this is a really cool analytics attribute that gives you insight to how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and where they spend the most time on the page. Notice: heatmaps are only available with the Optimizer plan
A/B testing — In case you would like to test different elements of your page, it is possible to split test using Instapage. Just duplicate your main copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control variant and others are going to see the variation. Information on how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Of course, no leading marketing software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The neat thing about Instapage is that it allows you to install Conversion goals right in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
From the Conversion Goals segment, you can set specific goals to monitor in Your analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics department after you page is pushed Live, you’ll discover information about your webpage’s conversion rate depending on the targets you establish.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you can also tweak the visitors split between both test versions here.
You will also find a section that gathers information on the leads each Page has collected.
Obviously, Instapage isn’t without its defects, and it falls a bit short Of its competitors in these areas:
The large one: price. Instapage is more expensive than many of its competitors
Advanced features only available with more expensive plans
Could have additional analytics, such as high performing webpages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for groups
Excellent customer service and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month also includes most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it’s the fit for you.
In general, most will benefit from the Optimizer plan.
While you can get away with the Fundamental Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion rate later on.
Overall, Instapage is a great option for those who need to put Together fast, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its additional features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps will help direct your creation and plan, and conversion goal tracking will inform you if you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. Instapage Options