Intro Instapage Premium
Instapage is a program dedicated to helping you create better landing pages. Instapage Premium
The first thing you need to know is that it’s 100 percent dedicated to landing Landing and pages pages only.
Like the other good’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive webpages
Publish pages quickly
A fresh user interface
accessibility to professional stock pictures
But those are just a few of the highlights. Let us dig into what makes Instapage so good at what it does.
As Soon as You’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best about, and with it you can adjust the fonts, colours, and layouts to match your existing website or marketing materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be inside the webpage. With this, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to drag your components to, you can place them anywhere on the page you prefer.
As you drag your components to different areas, Instapage will display Guidelines that will help you space and align all components so.
And, because having a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between desktop and mobile view to be certain everything is optimized and placed so across all devices.
If need be, you could even edit your webpage directly from the cell view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the procedure of producing a landing page.
If you initially log in, you’ll find a listing of all the landing pages You have created. If this is your first, naturally, you won’t have a lot to pull out of here.
Rather, choose Create a Standard Page.
This will Provide you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and may be a Good route to go if you’re designing a webpage specifically for mobile use. These are made to load incredibly fast, but you are going to find this choice if you are signed up for the Enterprise program.
For our purposes, we are going with a template.
When You Decide to use an Instapage template, you’ll be presented with All accessible templates.
That is 194 options, to be exact.
To make it easier, it is possible to filter the templates by specific types Depending upon the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular app, and thank you page. Instapage Premium
Post Your Landing Page
When you’re ready to print your webpage, you have a few options.
You can publish it to:
A custom domain
A demonstration page
A custom domain name is really self-explanatory. Simply enter in the domain You’d like to print to. But beware, this one does need a little technical know-how. Luckily, Instapage comprises a video to walk you through the process.
If you host a site on WordPress and want to print your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress site and print right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook page, and it’ll publish.
Or, If You Would like a full presentation of your page until it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few additional features that assist separate from The other software out there.
Included in these are:
Instablocks — those are handy for times when you need to create multiple landing pages, but don’t want to modify the style of the page. Rather than recreating your entire webpage, it is going to save your elements for you to be reused. You’ll have access to cubes produced by Instapage or you can create your own.
Heatmaps — this is a very trendy analytics attribute that gives you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the page. Notice: heatmaps are only available using the Optimizer plan
A/B testing — In case you want to test unique components of your page, you can split test using Instapage. Just copy your main copy and produce another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller version and others will observe the variation. Information about how each performs will be stored on your Instapage analytics section.
Analytics And Reporting
Of course, no top marketing software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The cool thing about Instapage is that it Permits You to set up Conversion goals right in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals section, you can set Certain goals to track in Your own analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you will discover information about your webpage’s conversion rate based on the goals you set.
That is also where you’ll find information regarding the performance of Your split evaluations, and you can also tweak the traffic split between both test versions here.
You will also find a section that gathers information on the leads each Page has accumulated.
Obviously, Instapage isn’t without its flaws, and it falls somewhat short Of its rivals in these regions:
The large one: price. Instapage is more expensive than many of its rivals
Advanced features only available with more expensive plans
may have more information, such as high performing pages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration features for groups
Excellent customer support and help attributes
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it is the fit for you.
Generally, most will benefit from the Optimizer program.
While you can eliminate the Fundamental Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to useful tools like heatmaps and A/B testing, which can help your overall conversion rate in the future.
Overall, Instapage is a Fantastic option for those who need to put Together fast, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its extra features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help guide your creation and strategy, and conversion goal monitoring will let you know if you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. Instapage Premium