Overview Land Page
Instapage is a program dedicated to helping you produce better landing pages. Land Page
The first thing you need to know is that it’s 100% Devoted to landing Pages and landing pages only.
Like the other great’s out there, this software Provides the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive webpages
Publish webpages fast
A fresh user interface
accessibility to professional stock pictures
But those are just a couple of the highlights. Let us dig into what makes Instapage so good at what it does.
As Soon as You’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best about, and with it you can fix the fonts, colours, and designs to match your existing site or advertising materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be within the page. Using it, you can add:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to drag your components to, you can place them anywhere on the page you like.
As you drag your elements to various areas, Instapage will exhibit Guidelines that will help you space and align all elements so.
And, because using a mobile-friendly design is essential these days, Instapage lets you easily switch between desktop and mobile view to make sure everything is placed and optimized accordingly across all devices.
If need be, you can also edit your page straight from the mobile view.
How To Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the process of creating a landing page.
When you initially log in, you’ll find a list of All of the landing pages You’ve created. If this is your first, obviously, you won’t have a lot to pull from here.
Instead, choose Create a Standard Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and Might be a Good route to go if you’re designing a page especially for mobile use. These are made to load incredibly fast, but you are going to find this choice if you are signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When you choose to use an Instapage template, then you’ll be presented with All available templates.
That is 194 options, to be precise.
To make it easier, you can filter the templates by particular types Based upon the goal of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and also thank you page. Land Page
Post Your Landing Page
When you are ready to print your page, you have a few options.
You can print it to:
A Customized domain
A demo page
A custom domain name is really self-explanatory. Simply enter in the domain You’d love to print to. But beware, this one does require a modest technical know-how. Fortunately, Instapage includes a video to help you through the process.
If you host a site on WordPress and wish to publish your landing page There, Instapage has a plugin dedicated to doing just that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress site and publish right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook page, and it will publish.
Or, If You Would like a full presentation of your webpage before it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few additional features that assist separate from The other applications out there.
Instablocks — those are handy for times when you have to create multiple landing pages, but do not want to modify the style of the webpage. Rather than recreating your complete page, it is going to save your elements for you to be reused. You will have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a very trendy analytics feature that provides you insight to how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and where they spend the most time on the webpage. Notice: heatmaps are only available with the Optimizer program
A/B testing — In case you want to test unique elements of your page, you can split test using Instapage. Just duplicate your primary copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the controller version and others are going to observe the variation. Info about how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Obviously, no top Advertising software is complete without a dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling things.
The neat thing about Instapage is that it allows you to install Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals segment, you can set Certain goals to track in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you page is pushed Live, you will find information about your webpage’s conversion rate depending on the targets you establish.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you can also tweak the traffic split between the two test versions here.
You’ll also find a section that collects information on the leads each Page has collected.
Naturally, Instapage isn’t without its flaws, and it falls a bit short Of its rivals in these areas:
The large one: price. Instapage is more expensive than many of its competitors
Advanced features only available with more expensive plans
may have additional analytics, such as top performing webpages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for teams
Excellent customer service and help features
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month also comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead alarms.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the match for you.
In general, most will benefit in the Optimizer program.
While you can eliminate the basic Core program for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion speed in the future.
Overall, Instapage is a great option for People Who need to put Together fast, professional landing pages.
It delivers high-quality pages at a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its extra attributes will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help guide your production and plan, and conversion target tracking will inform you if you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Land Page