Instapage is a software dedicated to helping you produce better landing pages. Landerpage
The first thing you need to know is that it is 100 percent Devoted to landing Landing and pages pages only.
Like another great’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and marketing tools such as Marketo, MailChimp, etc..
Detailed landing page analytics
Generation of mobile-responsive webpages
Publish webpages quickly
A fresh user interface
Access to specialist stock pictures
But these are only a few of the highlights. Let’s dig into what makes Instapage so good at what it does.
Once you’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best around, and with it you can adjust the fonts, colours, and designs to match your current site or advertising materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be within the page. With this, you can include:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to haul your elements to, you can put them anywhere on the page you like.
As you drag your components to different places, Instapage will exhibit Guidelines that will assist you space and align all components accordingly.
And, because using a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to make sure everything is optimized and placed accordingly across all devices.
If need be, you could also edit your page straight from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the procedure of creating a landing page.
When you initially log into, you’ll find a listing of all the landing pages You have created. If this is the first, obviously, you won’t have a lot to pull out of here.
Instead, select Create a Normal Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Good route to go if you are designing a page especially for mobile use. These are made to load incredibly fast, but you are going to get this option if you’re signed up for the Enterprise plan.
For our purposes, we are going with a template.
When you choose to utilize an Instapage template, you’ll be presented with All accessible templates.
That’s 194 options, to be exact.
To make it easier, you can filter out the templates by particular types Based on the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular program, and also thank you page. Landerpage
Publish Your Landing Page
When you are ready to print your page, you have a couple options.
You can print it to:
A Customized domain name
A demonstration page
A custom domain name is really self-explanatory. Just enter in the domain name You’d like to publish to. But beware, this one does require a little technical know-how. Fortunately, Instapage includes a video to walk you through the procedure.
If you host a Website on WordPress and wish to print your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook webpage, and it will publish.
Or, if you want a full presentation of your webpage before it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few added features that help separate from The other software out there.
Included in these are:
Instablocks — these are useful for times when you need to create multiple landing pages, but don’t want to change the style of the page. As opposed to recreating your complete webpage, it will save your components for you to be reused. You will have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics attribute that provides you insight into just how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the page. Notice: heatmaps are only available using the Optimizer plan
A/B testing — If you want to examine unique elements of your page, it is possible to split test using Instapage. Just duplicate your primary copy and produce another copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the controller variant and others are going to see the variant. Info about how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Of course, no top marketing software is complete without a dedicated analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The neat thing about Instapage is that it allows you to install Conversion goals right in the editor, then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals section, you can set specific goals to track in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you page is pushed Live, you’ll find details about your page’s conversion rate based on the targets you set.
This is also where you’ll find information regarding the performance of Your split evaluations, and you can also tweak the visitors split between the two test versions here.
You’ll also find a section that collects information on the prospects each Page has collected.
Obviously, Instapage isn’t without its flaws, and it falls somewhat short Of its competitors in these areas:
The big one: cost. Instapage is significantly more expensive than most of its rivals
Advanced features only available with costlier plans
may have more analytics, such as high performing webpages
Here’s a rundown of all Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration attributes for groups
Excellent customer support and help attributes
Now for the part you have all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most basic Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the fit for you.
In general, most will benefit from the Optimizer program.
While you can get away with the basic Core plan for simply designing and Publishing (amazing ) landing pages, the Optimizer gives you access to useful tools like heatmaps and A/B testing, which can help your overall conversion speed later on.
Overall, Instapage is a great option for those who need to put Together fast, professional landing pages.
It provides high-quality pages at a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its additional attributes will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps will help guide your production and plan, and conversion target tracking will inform you if you’re on track.
Bottom line: If your Aim is better landing pages, then you can not go wrong with Instapage. Landerpage