Introduction Landing Page Ab Testing
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology firms every year which have enough potential to beat their peers. This year, Wishpond Technologies, that specialized in marketing automation program , got showcased. Landing Page Ab Testing
The inclusion of Wishpond on the Ready to Rocket record is a testament to The way the nature of digital marketing is changing, and Wishpond is set to capitalize on the growing demand for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of electronic marketing is evolving to acquire smarter and better. Wishpond fits perfectly in the present market. As automation takes over the Advertising business, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all of your advertising needs. The highlight of this tool is lead creation and the next analytical process. Wishpond helps in building interactive landing pages and design competitions, track prospects, send mails, and do so much more.
Wishpond Allows one to know”where exactly” and”how” to measure forward. In other words, it is”completely automated” and”free forever” marketing tool that catalyses the simplest process of nurturing and generating leads.
In this blog, I Will walk you through the second information of this tool, compose Wishpond review. Based on my user expertise, I believe Wishpond is a must-try for all marketers. With no much-a-do, here are the main features of Wishpond. Landing Page Ab Testing
Wishpond Review — Attribute Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable kinds to your landing page. There are many Flexible templates to select from. Form construction is very easy with the drag and drop builder. Like landing pages, you may make multiple versions of your own form and conduct A/B test. These forms are easy to make , publish and discuss it (website, blog, Facebook Page). You can even print on wishpond.com and discuss it. Listed below are few more add-ons you get-
File upload field in your form to collect files and documents.
Drop down menu for a long list of alternatives. This keeps your form short.
Multiple test boxes for prospects to Go for more than 1 option that Suits them.
Hidden fields to collect analytical data like source and referrer.
Merge tags to customize your forms.
Wishpond enables you to create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop-up is the last attempt to grab the attention of Those leads that are just about to leave your site.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a specific amount of time on your website.
Entrance pop-ups: The moment a visitor lands on your website, a popup appears.
Click on popups: These pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You can target your popups as you wish, for instance, you can decide on which pages the popups will appear and where it won’t. Landing Page Ab Testing
A/B testing feature is available in popups too. You can test and see which one is Giving you desirable outcomes before finalising one. Other important features include Social Share Buttons. It’s possible to add social sharing buttons for your popups (for Facebook, Twitter, and G+).
Wishpond supplies A separate section for direct data management where you are able to see all of your visitors and their information. It may be sorted into different lists as per the category you desire. It has five Chief areas:
Stats provides a global overview of activity taking Place within all your Wishpond campaigns through different links. The analytics supplies metric information to pay attention to the amount of leads opening mails, switching on campaigns and page views.
Leads provide you with a comprehensive view of Various leads sorted by most recent activity. With each click on a direct result, you can receive all the specifics of the lead, including their activities, profile information and which lists they are a part of.
Visitors include those who viewed the page but did Not convert on your form. With the usage of this system of collecting customer data, you can track even before they have converted. When they finally fill out one of your forms, all the tracking data related to their accounts unifies to their new lead profiles.
Lists allow you to see which prospects are part of that lists. This is among the most important part and also a place to come back and check for different list sections especially if you are creating different clever lists and inactive lines using marketing automation
Lead Properties lets you see All of the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your job simple. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements like text boxes, image, video, social networking programs, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of this landing page. One slight issue which I faced when using the editor would be , I needed to click many times to pick a text. You need to double click it to select and edit, but I guess I double-clicked it for two or three times. However, what I got at the end is a totally professional landing page. I guess with all the outcome; I could can click few times extra! All the templates are cellular responsive. With more than 100 templates, you may produce a high converting landing page for virtually any industry.
You can run A/B Evaluations for numerous variants of your landing page. Wishpond conducts the exam for you and gives you comprehensive reports. Depending on the accurate findings, you can zero upon the very best edition of your landing page. You will need no coding knowledge to create such interactive and all-device-compatible landing pages.
This isn’t all. You can do with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you may use the WP plugin to construct your landing page directly within WP dashboard. In the same way, you can easily publish your landing page in your domain and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This lets your leads to register immediately for a workshop or webinar or enjoys of these by simply clicking on the link. They don’t have to provide any other additional details.
Events and Marketing
You can run Exciting contests and promotions on Wishpond. You can collect email addresses through voting. Later, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It provides an option to use Facebook Like Buttons as vote procedures. This eases share and likes. Another choice is to add share buttons for Facebook, Twitter, and Google+. You can also encourage benefits for referrals. In these reward contests, the entrants get rewarded when they refer their friends to get into your contest. I have already discussed the customizable forms over. You can use this feature here too.
To help you create Your contests interesting and far-fetched, Wishpond comprises ten other apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on social media platforms such as Facebook, Twitter, or in your site. Be it any platform, your promotions and competitions will look good on laptops, mobiles and tablets. It is possible to get more likes and follows by adding a Facebook Like a Twitter follow option. Landing Page Ab Testing
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, plus a whole lot more. Below is the listing of tools Wishpond integrates with:
CRM Integrations: Lead capturing on a website and Social Networking platforms Are likely to be a cakewalk together –
Lead capturing is Followed by auto syncing of leads involving your email marketing program and Wishpond account. This is eased by programs like:
Wishpond integrates Using a help desk program UserVoice, and additionally with SurveyMonkey for effective surveys. Integrations with Webinar programs like ClickWebinar and GoToWebinar can help you run smooth webinars for your prospects once they sign up on a few of your own campaigns.
Other integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns provides access to more than 500 additional apps.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are seeking trickle email campaigns or want to send customized mails, Wishpond has all the features prepared for you.
Not only this, you Can add dents to your leads and segment them according to their activities. Add to the; you get real time analytics to assist you measure the performance of your automatic workflow. It is possible to use merge tags to customize your emails based on the information you’ve got on your database. Wishpond integrates with various email advertising tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can pick from three distinct programs Wishpond offers — Basic, Pro and Development. Aside from the common attributes, the fundamental program has a limit on the prospects up to 1000, Email marketing per month up to 10,000 using a single user which comes with a price tag of $45 for monthly.
The Development Plan is for $129/month with 10000 greatest leads with unlimited customers and all the other prominent features of Pro and Basic packages. Along with all of that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Support is free for everybody. You may register for a FREE 14-Day trial for some of those plans before paying. Landing Page Ab Testing
Special Rewards From Wishpond
Wishpond also Provides special perks in the majority of the other services. If you are a client, you can avail those offers:
30 Days free of Appointlet which is a beneficial tool to book appointments with feedback directly from Wishpond;
Free Trial and reduction in 30xofAds which is a comprehensive screen and PPV advertising research tool which analyses competitor’s advertising strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to website owners, owners or online marketing experts. It supplies a recurring 30% commission with no payment for your ceremony. You get consistent online payouts which can be readily tracked through GetAmbassador. When you join as an affiliate, you will be given with a unique tracking link. If Wishpond receives any visitor through your affiliate link, it will immediately associate it with your affiliate account; and if the visitor purchases a subscription, either on precisely the exact same visit or afterwards, you will be paid a 30 percent commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you receive a more than marginal access to innovative advertising tools like GetAmbassador and Tracking Dashboard which allows you to track all of your tasks such as clicks, commission, and earnings. Banner ads can be easily posted on blogs or sites. Case Studies and Testimonials are employed in websites, sites, and landing pages. You get access to affiliate a landing page wherein you are able to go via the templates, engage effectively in Wishpond’s official Academy and post Banner ads which may be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you will have to await a while!
Wishpond for Agencies
Wishpond provides A simple software for bureaus . Agencies have multiple clients to address, and Wishpond fits perfectly within this scenario. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make nice popup forms to your clientele.
Collaborate easily with your group with multiple user accounts. The Governance option lets you restrict users’ access to the client accounts they are working on.
Show your customers beautifully designed reports for all your advertising Campaigns.
Wishpond is praised And applauded by various startups and agencies across the globe. One such firm is TrueCaller. A very common name, Truecaller lets you recognize who is calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has been a part of the success story.
TrueCaller wanted To gather tales of the users in a creative manner. The most important goal was to know how each user has benefitted or not benefitted with TrueCaller. Every experience issues and TrueCaller wanted to get hold of those users’ personal experiences. Wishpond became the catalyzing energy in this. TrueCaller ran a contest to gather all information, and this is what occurred:
More than 70K+ participants
TrueCaller became the best keyword on social media during the competition
400 percent growth in Facebook followers
Another company, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies which show the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other powerful competitors. In cases like this, I think Rafflecopter, Strutta, and Shortstack possess the capability to give Wishpond a difficult competition. But here I will just tell you why I’ll vote for Wishpond out of those four apps:
Wishpond vs. Strutta
Strutta does not Provide any free service, and their plans are rather pricey. The bundle of 249 $399 and $999 named Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, and several other channels.
Struta Does not possess the website popups feature. The variety of templates is also less. No advertising automation or lead data analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There is a deficiency of lead information analysis which may be used for turning leads to loyal customers. I think with Strutta, I had to invest more time. On the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I believe Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I’d vouch for the multiple advertising programs from Wishpond. Wishpond offers advertising automation, which can be lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program that might entice users. But I am sure those who are reluctant to compromise with their marketing requirements, will proceed and’buy’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation tool with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares All of the features within Wishpond. However, Aritic PinPoint exhibits a much richer feature list. For instance, Wishpond offers international stats for all the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the center. You receive deep email segmentation based on lead behaviour, events, period where the lead/customer is presently in with respect to the buyers’ travel, and demographics such as age, sex, joining date, etc.. Email campaigns are advanced because of this in-depth segmentation.
Also, Aritic PinPoint operates on a multichannel approach towards marketing. You can join and nurture your prospects via mails, SMS campaigns, push notifications, landing pages, cellular notifications, and social networking integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing department. Considering that Aritic PinPoint is much more advanced than Wishpond and contains a great deal of attributes, it is costlier. For an organization, Aritic PinPoint provides account-based marketing that’s sprinkled in Wishpond.
Update: Wishpond has updated their website with GDPR related information And today has all of the detail available here to assist their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just taking a look at the price! Their services begin from zero and move on to $29 for your simple plan. The Enterprise plan at $499 gives you access to all of the attributes. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another severe lapse is the lack of real time testing for customized layouts. Another point of difference is, with Shortstack the amount of consumers or group members can also be strictly restricted to one. In cases where multiple users are desired, a cost of about $29 per each month is achievable; unlike Wishpond which may provide multiple users with limited access to info.
This brings us The close of the inspection of Wishpond. This instrument is perfect for a marketer, and I Must say it’s a really simple to use the application. Now that you are aware of each of the Attributes, perks and pricing plans, you must start using the tool. You can Always begin with the 14-day trial period to the plan that is appropriate for you. Allow me to Know your views about this tool, and also if you come across another better Option to Wishpond. Landing Page Ab Testing