Introduction Landing Page Advertising
Sometime back in March 2016, Vancouver-based company Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology firms annually which have enough capacity to conquer their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got featured. Landing Page Advertising
The addition of Wishpond on the Ready to Rocket record is a testament to How the nature of digital marketing is shifting, and Wishpond is positioned to capitalize on the growing need for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital marketing is evolving to acquire smarter and better. Wishpond fits perfectly in the current industry. As automation takes over the marketing industry, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all your marketing needs. The highlight of the tool is lead creation and the following analytical procedure. Wishpond can help in building interactive landing pages and layout contests, track leads, send mails, and do much more.
Wishpond Allows one to know”where precisely” and”how” to step ahead. In other words, it is”fully automated” and”free forever” marketing tool which catalyses the simplest procedure for nurturing and generating leads.
In this blog, I Will walk you through the second details of the tool, compose Wishpond review. Based on my user expertise, I think Wishpond is a must-try for many marketers. Without much-a-do, here are the main characteristics of Wishpond. Landing Page Advertising
Wishpond Review — Features Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
You can add customizable forms to your landing page. There are numerous Flexible templates to select from. Form construction is quite simple with the drag and drop builder. Like landing pages, you can make several variations of your form and run A/B test. All these forms are easy to make , print and discuss it (website, blog, Facebook Page). You might also publish on wishpond.com and share it. Here are few more add-ons you get-
File upload field in your form to collect files and files.
Drop down menu for a very long list of alternatives. This keeps your kind short.
Multiple test boxes for leads to Go for over one alternative that Suits them.
Hidden fields to collect analytical information like source and referrer.
Merge tags to customize your forms.
Wishpond enables you to create six Distinct Kinds of well-timed pop-ups-
Exit purpose: This pop up is the final attempt to grab the attention of Those prospects which are just about to leave your site.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor has Spent a particular amount of time on your website.
Entry pop-ups: The minute a visitor lands on your website, a popup appears.
Click popups: All these pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Also, you get pre-designed templates to pick from. The pop up templates are both flexible and highly mobile responsive. You are able to target your popups as you wish, for instance, you can choose on which pages the popups will look and at which it will not. Landing Page Advertising
A/B testing feature can be found in popups as well. You can examine and see which one is Giving you desirable outcomes before finalising one. Additional key attributes include Social Share Buttons. It’s possible to add social sharing buttons for your popups (for Facebook, Twitter, and G+).
Wishpond provides A separate section for direct data direction where you are able to see all your visitors and their information. It may be sorted to different lists in accordance with the category you desire. It has five main areas:
Stats provides an international Summary of action taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric information to take note of the amount of prospects opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent activity. With each click on a lead, you can get all the specifics of the lead, such as their activities, profile data and which lists they’re part of.
Visitors include those who viewed the webpage but did Not convert on your form. With the use of this system of collecting visitor information, you can track even before they’ve converted. When they finally fill out one of your types, all the monitoring data associated with their account unifies to their new lead profiles.
Lists Permit You to see which leads are part of that lists. This is one of the most important section and a place to come back and look for distinct list segments especially if you are creating different smart lists and static lines using marketing automation
Lead Properties enables you to see All of the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your task simple. Along with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements such as text boxes, picture, video, social networking buttons, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of the landing page. 1 minor issue that I faced while using the editor isI had to click several times to pick a text. You need to double click it to select and edit, but I guess that I double-clicked it to get two or three times. But what I got at the end is a thoroughly professional landing page. I guess with all the result; I could manage to click few times extra! Each of the templates are mobile responsive. With over 100 templates, you may create a high converting landing page for any business.
You can run A/B Tests for numerous variations of your landing page. Wishpond runs the exam for you and provides you comprehensive reports. Based on the accurate findings, you can zero on the best edition of your landing page. You will require no coding knowledge to create these interactive and all-device-compatible landing pages.
This is not all. You can do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you may use the WP plugin to construct your landing page directly within WP dashboard. In the same way, it is simple to publish your landing page on your own domain and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This lets your leads to register instantly for a workshop or webinar or likes of these by just clicking on the hyperlink. They don’t have to give any other additional details.
Events and Promotions
You can conduct Exciting contests and promotions on Wishpond. You can collect email addresses through voting. Later, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It gives an option to use Facebook Like Buttons as vote methods. This facilitates likes and share. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to promote rewards for referrals. In these reward contests, the entrants get rewarded when they refer their friends to get into your contest. I’ve discussed the customizable types above. It’s possible to take advantage of this feature here too.
To help you make Your competitions interesting and far-fetched, Wishpond comprises ten additional programs that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on social media platforms such as Facebook, Twitter, or on your own site. Be it any platform, your own promotions and contests will look great on desktops, tablets and phones. It is possible to find more likes and follows by adding a Facebook Like a Twitter follow option. Landing Page Advertising
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising software, eCommerce tools, Webinar tools, and a whole lot more. Below is the list of tools Wishpond integrates with:
CRM Integrations: Lead capturing on a Web Site and Social Networking platforms Are going to be a cakewalk with-
Lead capturing is Followed by auto syncing of leads involving your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond incorporates With a help desk program UserVoice, and also with SurveyMonkey for effective surveys. Integrations using Webinar apps like ClickWebinar and GoToWebinar will allow you to run smooth webinars to your leads as soon as they sign up on one of your campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to more than 500 additional apps.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you are looking for trickle email campaigns or wish to send customized emails, Wishpond has all the features ready for you.
Not only this, you Can add scores to your leads and segment them according to their activities. Add to this; you get real time analytics that will help you measure the performance of your automated workflow. It is possible to use merge tags to customize your emails based on the information you have in your database. Wishpond integrates with various email marketing tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can pick from three different plans Wishpond offers — Basic, Pro and Development. Apart from the typical attributes, the fundamental plan has a limit on the leads up to 1000, Email advertising a month up to 10,000 with one user that has a price tag of $45 for each month.
The Development program is for $129/month with 10000 maximum contributes with unlimited users and the rest of the notable features of Pro and Fundamental packages. In addition to all of that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Support is free for all. You may sign up for a FREE 14-Day trial for some of the programs before paying. Landing Page Advertising
Special Perks From Wishpond
Wishpond also Provides unique perks in the majority of their other services. If you are a client, you can avail these offers:
30 Days free for Appointlet that’s a beneficial tool to book appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive screen and PPV advertising research tool that assesses competitor’s advertising strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to website owners, bloggers or internet advertising pros. It supplies a recurring 30% commission with no payment for the ceremony. You receive consistent online payouts which can be easily monitored through GetAmbassador. When you sign up an affiliate, you will be provided with a exceptional tracking link. When Wishpond receives some visitor via your affiliate link, it will immediately link it with your own affiliate accounts; and when the visitor buys a subscription, either on precisely the same trip or afterwards, you will be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you receive a more than marginal access to ingenious advertising tools like GetAmbassador and Tracking Dashboard which allows you to track all of your tasks including clicks, commission, and revenue. Banner ads can be easily posted on blogs or sites. Case Studies and Testimonials are employed in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you can go through the templates, participate effectively in Wishpond’s official Academy and post Banner ads which can be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you will need to wait for a short time!
Wishpond for Agencies
Wishpond provides A easy software for agencies. Agencies have multiple clients to address, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clients.
Collaborate easily with your team with multiple user accounts. The Governance option enables you to restrict users’ access to the client accounts they’re working on.
Show your customers superbly designed reports for all your advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the world. 1 such company is TrueCaller. A common name, Truecaller lets you recognize who is calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has become a component of the success story.
TrueCaller desired To collect stories of the customers in a creative manner. The main goal was to understand how every user has got or never benefitted with TrueCaller. Every experience matters and TrueCaller wanted to get hold of the users’ personal experiences. Wishpond became the catalyzing energy in this. TrueCaller ran a competition to collect all information, which is what occurred:
Over 70K+ participants
TrueCaller became the best keyword on societal media throughout the contest
400 percent growth in Facebook followers
Another company, World Fishing Network, also benefited highly from Wishpond. There are many more awesome case studies which prove the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other powerful competitors. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the potential to provide Wishpond a tough competition. But here I shall only tell you why I’ll vote for Wishpond out of those four programs:
Wishpond vs. Strutta
Strutta does not Provide any free support, and their strategies are rather expensive. The package of $249 $399 and $999 called Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, and several other channels.
Struta Does not possess the site popups feature. The assortment of templates is also less. No advertising automation or lead information analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There’s a lack of lead information analysis which can be used for turning leads into loyal clients. I believe with Strutta, I needed to invest more time. To the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I think Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry alternative, I’d still vouch for the multiple advertising apps from Wishpond. Wishpond offers marketing automation, which is also lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan that might attract users. But I am sure those that are reluctant to compromise their marketing requirements, will proceed and’purchase’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation tool with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares All of the attributes present in Wishpond. However, Aritic PinPoint displays a much richer attribute list. For instance, Wishpond offers global stats for all of the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation package from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the center. You get deep email segmentation based on direct behavior, events, period in which the lead/customer is currently in with regards to the buyers’ journey, and demographics like location, age, sex, linking date, etc.. Email campaigns are complex because of this comprehensive segmentation.
Additionally, Aritic PinPoint works on a multichannel approach towards promotion. You can connect and nurture your prospects via mails, SMS campaigns, drive notifications, landing pages, cellular notifications, and social networking integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing department. Since Aritic PinPoint is quite a bit more advanced than Wishpond and has a great deal of features, it is more expensive. For an organization, Aritic PinPoint offers account-based advertising that’s sprinkled in Wishpond.
Update: Wishpond has updated their website with GDPR related information And today has all of the detail available here to assist their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply looking at the cost! Their services start from zero and move on to $29 for your simple plan. The Enterprise program at $499 gives you access to all of the attributes. Shortstack provides only over 30 pre-design topics unlike the countless options from Wishpond. Another serious lapse is the deficiency of real time testing for customized designs. Another point of difference is, with Shortstack the number of users or team members is also strictly restricted to one. In circumstances where multiple users are desired, a price of around $29 per month is viable; unlike Wishpond that can provide multiple users with restricted access to data.
This brings us The end of the inspection of Wishpond. This tool Is Ideal for a marketer, also I Must say it is a very easy to use the tool. Now That You’re aware of each of the Features, perks and pricing plans, you must start using the application. You can Always begin with the 14-day trial period for the plan that is appropriate for you. Let me Understand your views about the tool, and also if you happen across another better Option to Wishpond. Landing Page Advertising