Intro Landing Page Analytics
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology companies annually which have enough potential to beat their peers. This year, Wishpond Technologies, that technical in marketing automation software, got showcased. Landing Page Analytics
The inclusion of Wishpond on the Ready to Rocket list is a nod to The way the character of digital advertising is changing, and Wishpond is set to capitalize on the growing demand for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital advertising is evolving to get better and smarter. Wishpond fits perfectly in the current market. As automation takes over the Advertising business, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all of your marketing requirements. The highlight of the tool is lead generation and the next analytical procedure. Wishpond can help in building interactive landing pages and design competitions, track leads, send emails, and do so much more.
Wishpond Enables one to understand”where precisely” and”how” to measure forward. In other words, it is”completely automated” and”free forever” marketing tool which catalyses the easiest process of generating and nurturing leads.
In this website, I Will walk you through the minute details of the tool, compose Wishpond review. According to my user expertise, I think Wishpond is a must-try for many marketers. With no much-a-do, here are the primary features of Wishpond. Landing Page Analytics
Wishpond Review — Quality Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable forms to your landing page. There are many Flexible templates to select from. Form construction is quite easy with the drag and drop builder. Like landing pages, you can make several variations of your own form and run A/B test. All these forms are easy to create, print and discuss it (website, site, Facebook Page). You can also print on wishpond.com and share it. Listed below are few more add-ons you get-
File upload field in your form to accumulate files and documents.
Drop down menu for a long list of alternatives. This keeps your kind short.
Multiple test boxes for leads to Go for over 1 option that Suits them.
Hidden fields to collect analytical data like source and referrer.
Merge tags to customize your forms.
Wishpond lets you create six different types of well-timed pop-ups-
Exit intent: This pop up is the last attempt to grab the attention of Those leads that are about to leave your site.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor gets Spent a particular quantity of time on your website.
Entry pop-ups: The moment a visitor lands on your site, a popup appears.
Click popups: All these pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an effortless endeavor. Also, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You can aim your popups as you desire, for instance, you can choose on which pages the popups will appear and where it will not. Landing Page Analytics
A/B testing feature is available in popups too. You can examine and determine which one is Giving you desirable outcomes before finalising one. Additional important attributes include Social Share Buttons. You can add social sharing buttons to your popups (such as Facebook, Twitter( and G+).
Wishpond supplies Another section for lead data direction where you are able to see all of your customers and their information. It may be sorted to various lists in accordance with the category you want. It has five Chief regions:
Stats provides an international overview of activity taking Place within all your Wishpond campaigns via different links. The analytics provides metric info to pay attention to the amount of leads opening emails, switching on campaigns and page views.
Leads provide you with a detailed perspective of Various leads sorted by most recent action. With every click on a lead, you can receive all the specifics of the lead, including their activities, profile data and which lists they’re part of.
Visitors include those that viewed the page but did Not convert on your form. With the usage of the system of collecting visitor data, it is possible to monitor even before they have converted. When they eventually fill out one of your types, all the tracking data related to their accounts merges to their new lead profiles.
Lists allow you to see which leads are a part of which lists. This is among the most important section and a place to come back and check for distinct list sections especially If You’re creating different clever lists and inactive lines with marketing automation
Lead Properties lets you see all the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your job easy. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements like text boxes, picture, video, social networking programs, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of the landing page. One slight issue which I faced while using the editor would be , I had to click several times to pick a text. You have to double click it to select and edit, but I figure I double-clicked it to get a couple of times. But what I got in the end is a thoroughly professional landing page. I guess with the outcome; I could can click few times additional! All the templates are mobile responsive. With over 100 templates, you can produce a high-definition landing page for virtually any business.
You can conduct A/B Tests for multiple variations of your landing page. Wishpond conducts the test for you and gives you detailed reports. Depending on the accurate findings, you can zero upon the very best version of your landing page. You will require no programming knowledge to create these interactive and all-device-compatible landing pages.
This is not all. You are able to do together with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you can use the WP plugin to construct your landing page right within WP dashboard. Similarly, it is simple to publish your landing page on your domain and sub-domains.
You can add Auto-submit links to your own emails. This lets your prospects to register immediately for a training or marathon or enjoys of these by just clicking on the link. They do not need to give any other additional details.
Events and Marketing
You can run Exciting contests and promotions on Wishpond. You can collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It provides an option to use Facebook Like Buttons as vote methods. This eases likes and share. Another option is to add share buttons for Facebook, Twitter, and Google+. It is also possible to encourage rewards for referrals. In these benefit competitions, the entrants get rewarded when they refer their buddies to enter your contest. I have discussed the customizable types over. It’s possible to use this feature here as well.
To help you create Your competitions interesting and far-fetched, Wishpond comprises ten other apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on societal media platforms like Facebook, Twitter, or on your site. Be it any stage, your own promotions and competitions will look great on laptops, tablets and phones. You can get more likes and follows by adding a Facebook Like button or a Twitter follow alternative. Landing Page Analytics
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, and a whole lot more. Below is the listing of resources Wishpond integrates with:
CRM Integrations: Lead capturing on a Web Site and Social Networking platforms Are likely to be a cakewalk with-
Lead capturing is Followed by auto syncing of leads between your email marketing program and Wishpond account. This is eased by programs like:
Wishpond incorporates Using a help desk program UserVoice, and also with SurveyMonkey for effective polls. Integrations with Webinar apps like ClickWebinar and GoToWebinar can allow you to conduct smooth webinars to your leads once they register on one of your own campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to over 500 other programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I mentioned in this informative article — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you’re looking for drip email campaigns or want to send customized emails, Wishpond has all of the features ready for you.
Not only this, you Can add scores to your leads and segment them based on their actions. Add to this; you get real-time analytics to help you measure the performance of your automated workflow. You can use merge tags to personalize your emails depending on the info you have in your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can pick from three different programs Wishpond offers — Basic, Pro and Growth. Apart from the typical features, the fundamental program has a limitation on the prospects up to 1000, Email advertising a month up to 10,000 using a single user which has a price tag of $45 for monthly.
The Growth program is for $129/month using 10000 greatest leads with unlimited customers and all the other prominent features of Pro and Basic packages. Along with all of that, Priority Support and Training Training Program is also provided. And as consistently Customer Support is free for everybody. You may sign up for a FREE 14-Day trial for any of the programs before paying. Landing Page Analytics
Special Perks From Wishpond
Wishpond also Provides special perks in most of their other services. If you are a customer, you can avail those offers:
30 Days free for Appointlet which is a helpful tool to book appointments with feedback directly from Wishpond;
Free Trial and reduction in 30xofAds which is a thorough screen and PPV advertising research tool which assesses competitor’s ad strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to website owners, bloggers or internet advertising pros. It provides a recurring 30% commission with no payment for the ceremony. You receive consistent online payouts which can be easily tracked through GetAmbassador. When you join an affiliate, you will be provided with a exceptional tracking link. If Wishpond receives some visitor via your affiliate link, it will immediately link it with your affiliate accounts; and when the visitor buys a subscription, either about the exact same visit or later, you will be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you get a more than marginal access to ingenious marketing tools like GetAmbassador and Tracking Dashboard that permits you to track all your tasks such as clicks, commission, and revenue. Banner ads can be easily posted on sites or sites. Case Studies and Testimonials are employed in sites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go through the templates, engage effectively in Wishpond’s official Academy and post Banner ads which can be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you will have to wait for a while!
Wishpond for Agencies
Wishpond provides A easy software for bureaus . Agencies have multiple customers to address, and Wishpond fits perfectly within this scenario. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create fine popup forms for your clientele.
Collaborate easily with your team with multiple user accounts. The Governance option lets you restrict users’ access to the customer accounts they’re working on.
Show your customers superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies across the world. 1 such company is TrueCaller. A very common title, Truecaller lets you identify who’s calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has been a part of the success story.
TrueCaller desired To collect tales of the users in a creative way. The main goal was to know how every user has got or not benefitted with TrueCaller. Every experience issues and TrueCaller wanted to contact the consumers’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a competition to collect all information, and this is exactly what happened:
More than 70K+ participants
TrueCaller became the top keyword on societal media during the contest
400 percent growth in Facebook followers
Another firm, World Fishing Network, also benefited highly from Wishpond. There are numerous more awesome case studies that show the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other strong opponents. In this case, I think Rafflecopter, Strutta, and Shortstack possess the potential to give Wishpond a tough competition. But here I shall only tell you why I will vote for Wishpond out of those four apps:
Wishpond vs. Strutta
Strutta does not Provide any free service, and their plans are rather pricey. The bundle of $249 $399 and $999 called Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, along with several different stations.
Struta Doesn’t have the site popups feature. The assortment of templates is also less. No advertising automation or lead data analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There is a lack of lead information analysis which may be used for turning leads to loyal clients. I think with Strutta, I had to spend more time. On the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I think Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry option, I would still vouch for the numerous marketing programs from Wishpond. Wishpond offers advertising automation, which can be lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program that might attract users. But I am convinced those who are reluctant to compromise their marketing needs, will proceed and’buy’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation tool with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares All of the attributes within Wishpond. However, Aritic PinPoint exhibits a much richer attribute record. For example, Wishpond offers international stats for all of the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation package from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the core. You get deep e mail segmentation based on lead behavior, events, stage in which the lead/customer is currently in with regards to the buyers’ journey, and demographics like location, age, gender, joining date, etc.. Email campaigns are complex because of this comprehensive segmentation.
Additionally, Aritic PinPoint works on a multichannel approach towards promotion. It’s possible to join and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, mobile notifications, and societal media integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing department. Since Aritic PinPoint is much more advanced than Wishpond and contains a lot of features, it’s more expensive. For an enterprise, Aritic PinPoint offers account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their website with GDPR related information And now has all of the detail available here to assist their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just looking at the price! Their services begin from zero and proceed on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all the features. Shortstack provides only over 30 pre-design themes unlike the countless choices from Wishpond. Another severe lapse is the lack of real time testing for customized layouts. Another point of difference is, with Shortstack the amount of consumers or team members can also be strictly restricted to one. In circumstances where multiple users are wanted, a price of around $29 per month is achievable; unlike Wishpond that may provide a number of users with limited access to info.
This brings us to The close of the inspection of Wishpond. This tool Is Ideal for a marketer, and that I Must say it is a really simple to use the tool. Now that you are aware of each of the Attributes, pricing and perks plans, you must begin using the tool. You can Always begin with the 14-day trial period to the program that is appropriate for you. Let me Know your views about the particular tool, and if you come across another better Alternative to Wishpond. Landing Page Analytics