Intro Landing Page Automation
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology companies every year which have sufficient potential to conquer their peers. This year, Wishpond Technologies, that technical in marketing automation software, got featured. Landing Page Automation
The inclusion of Wishpond on the Ready to Rocket record is a testament to How the character of digital advertising is shifting, and Wishpond is set to capitalize on the growing demand for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of digital advertising is evolving to acquire better and smarter. Wishpond fits perfectly in the current market. As automation takes over the marketing industry, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters nearly all of your marketing requirements. The highlight of the tool is lead creation and the next analytical process. Wishpond can help in building interactive landing pages and layout contests, track leads, send mails, and do so much more.
Wishpond Enables one to know”where exactly” and”how” to measure forward. To put it differently, it’s”fully automated” and”free forever” advertising tool which catalyses the simplest procedure for nurturing and generating prospects.
In this blog, I Will help you through the minute details of this tool, compose Wishpond review. According to my user expertise, I think Wishpond is a must-try for many marketers. Without much-a-do, here are the main features of Wishpond. Landing Page Automation
Wishpond Review — Features Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
You can add customizable forms to your landing page. There are numerous Flexible templates to select from. Form building is quite easy with the drag and drop builder. Like landing pages, you can make several variations of your form and run A/B test. All these forms are easy to make , print and discuss it (website, site, Facebook Page). You might also publish on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field on your form to collect files and documents.
Drop down menu to get a long list of alternatives. This keeps your form short.
Multiple check boxes for leads to opt for over one alternative that Suits them.
Hidden areas to collect analytical information like source and referrer.
Merge tags to personalize your forms.
Wishpond enables you to create six different types of well-timed pop-ups-
Exit purpose: This pop-up is the last attempt to grab the attention of Those prospects which are just about to leave your website.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor gets Spent a particular amount of time on your site.
Entry pop-ups: The moment a visitor lands on your site, a popup appears.
Click popups: All these pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy task. Additionally, you get pre-designed templates to pick from. The pop up templates are flexible and extremely mobile responsive. You can aim your popups as you wish, for example, you can choose on which pages the popups will look and where it won’t. Landing Page Automation
A/B testing feature can be found in popups as well. You can test and determine which one is Giving you desirable outcomes before finalising one. Additional important features include Social Share Buttons. You can add societal sharing buttons to your popups (for Facebook, Twitter, and G+).
Wishpond supplies Another section for lead data direction where you are able to see all your customers and their information. It may be sorted into various lists as per the category you want. It’s five main regions:
Stats provides an international overview of action taking Place within all your Wishpond campaigns through different links. The analytics provides metric info to pay attention to the number of prospects opening mails, switching on campaigns and page views.
Leads provide you with a comprehensive perspective of Different leads sorted by most recent action. With each click on a lead, you can receive all the specifics of the lead, such as their actions, profile data and which lists they are a part of.
Visitors include those that viewed the page but did Not convert on your form. With the use of this system of collecting customer information, you can track even before they have converted. When they eventually fill out among your types, all of the tracking data related to their account merges to their new lead profiles.
Lists allow you to see which prospects are part of which lists. This is among the most important part and a place to come back and look for different list segments especially If You’re creating different smart lists and static lines using marketing automation
Lead Properties lets you see all the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your task simple. Along with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements like text boxes, picture, video, social media programs, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of this landing page. One slight issue that I faced while using the editor isI had to click several times to select a text. You have to double click it to select and edit, but I figure I double-clicked it to get a couple of times. But what I got in the end is a totally professional landing page. I guess with the outcome; I could can click few times extra! All the templates are cellular responsive. With over 100 templates, you can create a high converting landing page for any business.
You can run A/B Evaluations for multiple variants of your landing page. Wishpond conducts the test for you and gives you comprehensive reports. Based on the accurate findings, you can zero upon the very best version of your landing page. You will require no programming knowledge to make such interactive and all-device-compatible landing pages.
This isn’t all. You are able to do with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you may use the WP plugin to build your landing page directly within WP dashboard. Similarly, it is simple to publish your landing page on your domain and sub-domains.
You can add Auto-submit links to your emails. This allows your prospects to register instantly for a workshop or webinar or likes of these by simply clicking on the hyperlink. They don’t have to provide any other additional details.
Contests and Promotions
You can conduct Exciting contests and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It provides an option to use Facebook Like Buttons as vote methods. This eases share and likes. Another option is to add share buttons for Facebook, Twitter, and Google+. You can also encourage benefits for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to enter your contest. I’ve discussed the customizable forms over. You can use this feature here as well.
To Assist You create Your competitions interesting and far-fetched, Wishpond comprises ten other programs that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on social media platforms such as Facebook, Twitter, or on your own site. Be it any stage, your promotions and contests will look good on laptops, tablets and phones. It is possible to get more enjoys and follows by incorporating a Facebook Like button or a Twitter follow option. Landing Page Automation
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising software, eCommerce tools, Webinar tools, plus a whole lot more. Below is the list of tools Wishpond integrates with:
CRM Integrations: Lead capturing on a website and social media platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of leads between your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond incorporates Using a help desk program UserVoice, and additionally with SurveyMonkey for effective surveys. Integrations with Webinar programs like ClickWebinar and GoToWebinar can allow you to conduct smooth webinars for your prospects once they register on one of your own campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to more than 500 other apps.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you are seeking drip email campaigns or wish to send customized mails, Wishpond has all of the features prepared for you.
In Addition, you Can add scores to your leads and segment them according to their actions. Add to the; you get real-time analytics to help you measure the performance of your automatic workflow. You can use merge tags to customize your emails depending on the info you’ve got on your database. Wishpond integrates with various email advertising tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can choose from three distinct programs Wishpond offers — Basic, Pro and Growth. Aside from the typical attributes, the Basic program has a limitation on the leads up to 1000, Email marketing a month up to 10,000 using a single user which has a price tag of $45 for monthly.
The Development Plan is for $129/month using 10000 maximum contributes with unlimited customers and all the other notable features of Pro and Fundamental packages. In addition to all that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Support is free for everybody. You can sign up for a FREE 14-Day trial for any of those programs before paying. Landing Page Automation
Special Perks From Wishpond
Wishpond also Provides unique perks in the majority of their other services. If you are a customer, you can avail those offers:
30 Days free of Appointlet which is a helpful tool to reserve appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive display and PPV advertising research tool which assesses competitor’s advertising strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to site owners, bloggers or online advertising experts. It provides a recurring 30% commission with no payment for the service. You receive consistent online payouts which can be easily tracked through GetAmbassador. When you sign up as an affiliate, you will be given with a exceptional tracking link. If Wishpond receives some visitor via your affiliate link, it will immediately associate it with your own affiliate accounts; and if the visitor purchases a subscription, either on the same visit or afterwards, you will be paid a 30 percent commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you receive a more than marginal accessibility to ingenious advertising tools like GetAmbassador and Tracking Dashboard that permits you to track all your tasks such as clicks, commission, and earnings. Banner ads are easily posted on sites or websites. Case Studies and Testimonials are employed in websites, sites, and landing pages. You get access to affiliate a landing page in which you are able to go through the templates, engage effectively in Wishpond’s official Academy and article Banner ads that can be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you’ll need to wait for a while!
Wishpond for Agencies
Wishpond supplies A easy software for agencies. Agencies have multiple customers to address, and Wishpond fits perfectly within this scenario. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make fine popup forms to your clientele.
Collaborate easily with your group with multiple user accounts. The Governance option enables you to restrict users’ access to the customer accounts they’re working on.
Show your customers beautifully designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by various startups and agencies across the world. 1 such firm is TrueCaller. A very common name, Truecaller lets you recognize who’s calling you and from where. The success of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller wanted To gather tales of their users in a creative manner. The most important goal was to know how every user has benefitted or never benefitted with TrueCaller. Every experience matters and TrueCaller wanted to contact the consumers’ personal experiences. Wishpond became the catalyzing energy in this. TrueCaller ran a competition to collect all of the information, which is what occurred:
More than 70K+ participants
TrueCaller became the best keyword on social media during the contest
400 percent increase in Facebook followers
Another firm, World Fishing Network, also benefited highly from Wishpond. There are many more awesome case studies that show the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong opponents. In cases like this, I believe Rafflecopter, Strutta, and Shortstack have the capability to give Wishpond a difficult competition. But here I shall just tell you why I will vote for Wishpond out of these four programs:
Wishpond vs. Strutta
Strutta does not Provide any free support, and their strategies are rather pricey. The package of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, along with few other stations.
Struta Does not possess the site popups feature. The assortment of templates is also less. No advertising automation or lead information analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a deficiency of lead data analysis that can be used for turning leads into loyal clients. I think with Strutta, I had to invest more time. On the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I think Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry alternative, I would vouch for the multiple marketing apps from Wishpond. Wishpond offers advertising automation, which can be lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may entice users. But I am convinced those who are reluctant to compromise their advertising needs, will go ahead and’purchase’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation instrument with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares all the attributes present in Wishpond. But, Aritic PinPoint exhibits a much richer attribute record. For instance, Wishpond provides international stats for all the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the core. You get deep e mail segmentation based on lead behaviour, events, period where the lead/customer is currently in with regards to the buyers’ journey, and demographics like age, sex, linking date, etc.. Email campaigns are advanced due to this comprehensive segmentation.
Also, Aritic PinPoint operates on a multichannel approach towards promotion. It’s possible to connect and nurture your prospects via emails, SMS campaigns, push notifications, landing pages, cellular notifications, and societal media integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing section. Considering that Aritic PinPoint is quite a bit more advanced than Wishpond and has a great deal of attributes, it is costlier. For an organization, Aritic PinPoint offers account-based advertising that’s sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all of the detail available here to help their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply looking at the cost! Their services begin from zero and move on to $29 for the basic plan. The Enterprise program at $499 gives you access to all of the attributes. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another serious lapse is the lack of real time testing for customized designs. Another point of difference is, with Shortstack the number of users or group members can also be strictly limited to one. In circumstances where multiple users are desired, a price of about $29 per each month is achievable; unlike Wishpond which may provide multiple users with limited access to data.
This brings us The end of the review of Wishpond. This tool is perfect for a marketer, also I Must say it’s a really simple to use the tool. Now that you are aware of each of the Features, pricing and perks strategies, you must begin using the tool. You can Always begin with the 14-day trial period to the plan that is appropriate for you. Allow me to Know your views about this particular tool, and also if you come across another better Option to Wishpond. Landing Page Automation