Intro Landing Page Basics
Instapage is a program dedicated to helping you create better landing pages. Landing Page Basics
The first thing that you need to know is that it’s 100 percent dedicated to landing Pages and landing pages only.
Like the other great’s on the market, this program offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive webpages
Publish webpages fast
A fresh user interface
accessibility to professional stock images
But those are just a couple of the highlights. Let us dig into what makes Instapage so good at what it does.
As Soon as You’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best about, and with it you can fix the fonts, colours, and designs to match your current site or marketing materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be within the page. Using this, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning options to haul your components to, you can put them anywhere on the page you like.
As you drag your elements to different areas, Instapage will exhibit Guidelines that will assist you distance and align all components accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage lets you easily switch between mobile and desktop view to make sure everything is optimized and placed accordingly across all of the devices.
If need be, you can also edit your webpage directly from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the process of producing a landing page.
If you initially log in, you’ll find a listing of all the landing pages You have created. If this is your first, naturally, you won’t have much to pull out of here.
Rather, select Create a Normal Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and Might be a Good route to go if you’re designing a page especially for mobile use. These are designed to load incredibly quickly, but you are going to find this choice if you’re signed up for the Enterprise program.
For our purposes, we are going with a template.
When you choose to use an Instapage template, you’ll be presented with All available templates.
That’s 194 choices, to be exact.
To make it easier, you can filter out the templates by particular types Based on the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Landing Page Basics
Post Your Landing Page
When you are ready to publish your webpage, you have a couple choices.
You can publish it to:
A custom domain
A demonstration page
A custom domain is pretty self-explanatory. Simply enter in the domain name You would love to publish to. But remember, that one does require a little technical know-how. Fortunately, Instapage comprises a video to walk you through the process.
If you host a site on WordPress and want to print your landing page There, Instapage includes a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook page, and it’ll publish.
Or, If You Would like a full presentation of your page before it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage comes with a few added features that assist separate from Another applications on the market.
Included in these are:
Instablocks — these are useful for times when you need to create multiple landing pages, but do not want to change the style of the page. Rather than recreating your entire webpage, it is going to save your elements for you to be reused. You will have access to blocks made by Instapage or you can create your own.
Heatmaps — this is a very cool analytics attribute that provides you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the page. Notice: heatmaps are only available with the Optimizer program
A/B testing — If you would like to test different elements of your page, it is possible to split test using Instapage. Just duplicate your primary copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control version and others are going to observe the variation. Information on how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Of course, no top Advertising software is complete with no committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The cool thing about Instapage is that it Permits You to install Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right click menu.
In the Conversion Goals section, you can set specific goals to monitor in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you will find information about your webpage’s conversion rate depending on the goals you set.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the visitors split between the two test versions here.
You’ll also find a section that gathers information on the prospects each Page has accumulated.
Obviously, Instapage isn’t without its flaws, and it falls somewhat short Of its competitors in these areas:
The large one: cost. Instapage is significantly more expensive than most of its competitors
Advanced features only available with more expensive plans
may have additional analytics, such as top performing pages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Excellent customer service and help features
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the match for you.
Generally, most will benefit in the Optimizer plan.
While you can get away with the basic Core program for simply designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion speed later on.
All in all, Instapage is a great option for those who need to put Jointly fast, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its extra attributes will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help guide your creation and plan, and conversion goal tracking will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Landing Page Basics