Intro Landing Page Best Practices 2017
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology companies annually which have enough potential to conquer their peers. This year, Wishpond Technologies, that specialized in marketing automation software, got featured. Landing Page Best Practices 2017
The addition of Wishpond on the Ready to Rocket record is a testament to How the character of digital marketing is changing, and Wishpond is positioned to capitalize on the growing need for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of digital advertising is evolving to get better and smarter. Wishpond fits perfectly in the current market. As automation takes over the Advertising business, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your advertising requirements. The highlight of the tool is lead generation and the next analytical process. Wishpond can help in creating interactive landing pages and design competitions, track leads, send emails, and do so much more.
Wishpond Allows you to understand”where precisely” and”the way” to measure ahead. In other words, it is”fully automated” and”free forever” marketing tool that catalyses the simplest process of nurturing and generating leads.
In this blog, I Will walk you through the second details of the tool, compose Wishpond review. Based on my user expertise, I believe Wishpond is a must-try for all marketers. Without much-a-do, here are the primary characteristics of Wishpond. Landing Page Best Practices 2017
Wishpond Review — Features Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms for your landing page. There are numerous Flexible templates to select from. Form construction is very simple with the drag and drop builder. Like landing pages, you can create several variations of your form and conduct A/B test. All these forms are simple to create, publish and discuss it (website, site, Facebook Page). You can also publish on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field in your form to accumulate files and files.
Drop down menu to get a long list of options. This keeps your form short.
Multiple test boxes for prospects to Go for over one option that Suits them.
Hidden fields to collect analytical information like supply and referrer.
Merge tags to personalize your forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop up is the final attempt to grab the attention of Those prospects which are just about to leave your site.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor has Spent a particular amount of time on your website.
Entrance pop-ups: The moment a visitor lands on your website, a popup appears.
Click popups: All these pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless task. Also, you get pre-designed templates to pick from. The pop up templates are flexible and extremely mobile responsive. You can aim your popups as you desire, for instance, you can decide on which pages the popups will look and at which it will not. Landing Page Best Practices 2017
A/B testing feature can be found in popups as well. You can examine and see which one is Giving you desirable results before finalising one. Other key features include Social Share Buttons. It’s possible to add social sharing buttons to your popups (for Facebook, Twitter, and G+).
Wishpond supplies A separate section for direct data management where you can see all of your customers and their information. It may be sorted to different lists in accordance with the category you desire. It has five main areas:
Stats provides a global overview of activity taking Place within all your Wishpond campaigns via different links. The analytics supplies metric info to take note of the amount of prospects opening emails, converting on campaigns and page views.
Leads provide you with a detailed view of Different leads sorted by most recent activity. With every click on a lead, you can get all the specifics of the guide, such as their actions, profile information and which lists they’re a part of.
Visitors include those that viewed the page but did Not convert in your form. With the use of this system of collecting visitor data, you can monitor even before they’ve converted. When they finally fill out among your forms, all of the tracking data related to their account merges to their new lead profiles.
Lists allow you to see which leads are part of that lists. This is among the most important section and a place to come back and look for different list sections especially if you are creating different clever lists and inactive lines using marketing automation
Lead Properties lets you see all the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your job simple. Together with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements such as text boxes, picture, video, social media programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of this landing page. One minor issue which I faced when using the editor is, I needed to click several times to pick a text. You need to double click it to select and edit, but I guess that I double-clicked it to get a couple of times. But what I got at the end is a thoroughly professional landing page. I guess with all the outcome; I could can click few times extra! Each of the templates are cellular responsive. With more than 100 templates, you can create a high-definition landing page for virtually any industry.
You can conduct A/B Evaluations for numerous variants of your landing page. Wishpond conducts the test for you and gives you comprehensive reports. Depending on the accurate findings, you can zero on the best edition of your landing page. You’ll require no coding knowledge to create these interactive and all-device-compatible landing pages.
This is not all. You are able to do with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you can use the WP plugin to build your landing page right within WP dashboard. Similarly, you can easily publish your landing page on your domain and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This allows your prospects to register instantly for a training or marathon or enjoys of such by just clicking on the hyperlink. They do not need to provide any other additional information.
Contests and Marketing
You can run Exciting competitions and promotions on Wishpond. You can collect email addresses through voting. Afterwards, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It gives an option to use Facebook Like Buttons as vote procedures. This facilitates share and likes. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. You can also promote rewards for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to get into your contest. I’ve discussed the customizable types over. You can take advantage of this feature here as well.
To help you create Your competitions interesting and far-fetched, Wishpond includes ten additional programs that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on social media platforms like Facebook, Twitter, or on your site. Be it any platform, your promotions and competitions will look good on laptops, mobiles and tablets. You can find more likes and follows by incorporating a Facebook Like button or a Twitter follow alternative. Landing Page Best Practices 2017
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing software, eCommerce tools, Webinar tools, and a whole lot more. Below is the listing of tools Wishpond integrates together:
CRM Integrations: Lead landing on a website and social media platforms Are likely to be a cakewalk with-
Lead capturing is Followed by automobile syncing of leads involving your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond incorporates With a help desk app UserVoice, and also with SurveyMonkey for effective surveys. Integrations with Webinar apps like ClickWebinar and GoToWebinar can help you run smooth webinars for your prospects once they sign up on a few of your own campaigns.
Other integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 additional programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I mentioned in this informative article — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you’re seeking drip email campaigns or wish to send personalized emails, Wishpond has all of the features prepared for you.
In Addition, you Can add dents to your own leads and segment them according to their activities. Add to the; you get real-time analytics to assist you assess the performance of your automatic workflow. It is possible to use combine tags to customize your emails depending on the info you have in your database. Wishpond integrates with various email marketing tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can choose from three distinct programs Wishpond offers — Basic, Pro and Development. Apart from the common attributes, the fundamental program has a limit on the prospects up to 1000, Email advertising per month up to 10,000 using one user that has a price tag of $45 for each month.
The Development program is for $129/month using 10000 maximum leads with unlimited users and the rest of the notable features of Pro and Basic packages. In addition to all that, Priority Support and Training Training Program is also provided. And as always Customer Support is free for all. You may sign up for a FREE 14-Day trial for any of the plans before paying. Landing Page Best Practices 2017
Special Rewards From Wishpond
Wishpond also Provides special perks in most of the other services. If you are a client, you can avail these offers:
30 Days free for Appointlet that’s a beneficial tool to reserve appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a thorough display and PPV advertising research tool which analyses competitor’s advertising strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to website owners, owners or online marketing experts. It provides a recurring 30% commission with no payment for the ceremony. You receive consistent online payouts which will be readily monitored through GetAmbassador. When you sign up an affiliate, you’ll be given with a unique tracking link. When Wishpond receives any visitor via your affiliate link, it will immediately associate it with your own affiliate account; and when the visitor buys a subscription, either about precisely the exact same visit or afterwards, you will be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you receive a more than marginal access to innovative marketing tools such as GetAmbassador and Tracking Dashboard that allows you to track all of your tasks such as clicks, commission, and revenue. Banner ads can be easily posted on sites or sites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go via the templates, participate effectively in Wishpond’s official Academy and post Banner ads which can be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you’ll need to wait for a while!
Wishpond for Agencies
Wishpond supplies A simple software for bureaus . Agencies have multiple customers to deal with, and Wishpond fits perfectly within this scenario. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clientele.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to limit users’ access to the client accounts they are working on.
Show your clients superbly designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by various startups and agencies throughout the world. One such company is TrueCaller. A common title, Truecaller lets you recognize who is calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has become a component of this success story.
TrueCaller wanted To collect tales of their users in a creative way. The main goal was to understand how each user has got or never benefitted with TrueCaller. Every experience issues and TrueCaller wanted to contact the users’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a contest to collect all information, which is exactly what occurred:
More than 70K+ participants
TrueCaller became the top keyword on societal media during the contest
400 percent increase in Facebook followers
Another company, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies which show the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong competitors. In cases like this, I believe Rafflecopter, Strutta, and Shortstack possess the potential to provide Wishpond a difficult competition. But here I will only tell you why I’ll vote for Wishpond from these four programs:
Wishpond vs. Strutta
Strutta does not Supply any free service, and their plans are quite expensive. The bundle of $249 $399 and $999 named Turnkey, Designer and Professional respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, along with several other stations.
Struta Does not have the website popups feature. The assortment of templates can also be less. No marketing automation or direct information analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There is a lack of lead data analysis that can be used for turning leads into loyal clients. I believe with Strutta, I needed to invest more time. To the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I believe Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I’d vouch for the numerous marketing programs from Wishpond. Wishpond offers advertising automation, which can be lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan that might attract users. But I am sure those who are reluctant to compromise their marketing needs, will proceed and’purchase’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation tool with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares all the attributes present in Wishpond. However, Aritic PinPoint displays a much richer attribute record. For example, Wishpond offers international stats for all of the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation package from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the center. You get deep email segmentation based on direct behavior, events, period in which the lead/customer is presently in with regards to the buyers’ travel, and demographics such as location, age, gender, linking date, etc.. Email campaigns are advanced due to this comprehensive segmentation.
Also, Aritic PinPoint operates on a multichannel strategy towards marketing. You can join and nurture your leads via emails, SMS campaigns, push notifications, landing pages, cellular notifications, and societal media integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing section. Since Aritic PinPoint is quite a bit more sophisticated than Wishpond and has a great deal of features, it is costlier. For an enterprise, Aritic PinPoint provides account-based advertising that’s absent in Wishpond.
Update: Wishpond has updated their website with GDPR related information And today has all the detail available here to assist their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply looking at the price! Their services begin from zero and proceed on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all of the features. Shortstack provides only over 30 pre-design topics unlike the countless choices from Wishpond. Another severe lapse is the deficiency of real-time testing for customized designs. Another point of difference is, together with Shortstack the number of consumers or group members can also be strictly limited to one. In circumstances where multiple users are desired, a price of about $29 per each month is achievable; unlike Wishpond that may provide multiple users with limited access to info.
This brings us The close of the review of Wishpond. This instrument Is Ideal for a marketer, also I Must say it is a very simple to use the tool. Now that you are aware of each of the Attributes, pricing and perks plans, you must start using the application. You can Always start with the 14-day trial period to the program that is appropriate for you. Let me Know your views about the particular tool, and also if you come across another better Alternative to Wishpond. Landing Page Best Practices 2017