Introduction Landing Page Best Practices Examples
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology companies annually that have enough potential to conquer their peers. This past year, Wishpond Technologies, that technical in marketing automation software, got featured. Landing Page Best Practices Examples
The inclusion of Wishpond on the Ready to Rocket record is a testament to The way the character of electronic marketing is changing, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of electronic marketing is evolving to get better and smarter. Wishpond fits perfectly in the present market. As automation takes over the Advertising business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all your marketing requirements. The highlight of the tool is lead creation and the next analytical process. Wishpond helps in creating interactive landing pages and design contests, track leads, send mails, and do so much more.
Wishpond Allows you to understand”where precisely” and”the way” to step ahead. To put it differently, it is”completely automated” and”free forever” advertising tool that catalyses the easiest procedure for nurturing and generating prospects.
In this website, I Will walk you through the minute details of the tool, compose Wishpond review. Based on my user expertise, I think Wishpond is a must-try for many marketers. With no much-a-do, here are the main characteristics of Wishpond. Landing Page Best Practices Examples
Wishpond Review — Features Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable kinds to your landing page. There are many Flexible templates to choose from. Form building is very simple with the drag and drop builder. Like landing pages, you can create multiple versions of your own form and run A/B test. These forms are easy to make , publish and discuss it (website, blog, Facebook Page). You can also publish on wishpond.com and discuss it. Here are few more add-ons you get-
File upload field on your form to collect files and files.
Drop down menu to get a very long list of alternatives. This keeps your kind short.
Multiple test boxes for prospects to Go for more than 1 alternative that Suits them.
Hidden fields to collect analytical data like source and referrer.
Merge tags to personalize your forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop up is the final attempt to grab the attention of Those leads that are just about to leave your website.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor gets Spent a particular quantity of time on your site.
Entry pop-ups: The minute a visitor lands on your site, a popup appears.
Click on popups: All these pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy task. Also, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You are able to aim your popups as you wish, for instance, you can choose on which pages the popups will look and at which it will not. Landing Page Best Practices Examples
A/B testing feature can be found in popups as well. You can examine and determine which one is Giving you desired outcomes before finalising one. Additional key features include Social Share Buttons. It’s possible to add social sharing buttons to your popups (such as Facebook, Twitter, and G+).
Wishpond supplies A separate section for lead data management where you can see all your customers and their information. It may be sorted to different lists as per the category you want. It has five main areas:
Stats provides an international overview of action taking Place within all your Wishpond campaigns through different links. The analytics provides metric info to pay attention to the number of leads opening emails, converting on campaigns and page views.
Leads provide you with a detailed view of Various leads sorted by most recent action. With each click on a lead, you can get all the details of the guide, including their activities, profile information and which lists they are part of.
Visitors include those who viewed the webpage but did Not convert on your form. With the usage of this system of collecting visitor data, it is possible to monitor even before they’ve converted. When they eventually fill out among your forms, all the tracking data associated with their account unifies into their new lead profiles.
Lists Permit You to see which prospects are a part of that lists. This is among the most important section and a place to come back and look for distinct listing sections especially If You’re creating different clever lists and static lines using marketing automation
Lead Properties enables you to see all the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your job simple. Along with the pre-built templates, you can just drag and drop elements to make your landing page. Elements like text boxes, image, video, social networking buttons, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of the landing page. One minor issue which I faced while using the editor is, I needed to click many times to pick a text. You have to double click it to select and edit, but I figure that I double-clicked it for a couple of times. But what I got at the end is a totally professional landing page. I guess with all the result; I could can click few times additional! All the templates are mobile responsive. With over 100 templates, you may create a high converting landing page for virtually any business.
You can run A/B Evaluations for multiple variations of your landing page. Wishpond runs the test for you and provides you detailed reports. Based on the precise findings, you can zero on the very best edition of your landing page. You’ll need no programming knowledge to create these interactive and all-device-compatible landing pages.
This is not all. You can do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you can use the WP plugin to construct your landing page right within WP dashboard. Similarly, you can easily publish your landing page in your own domain and sub-domains.
You can add Auto-submit hyperlinks to your emails. This lets your leads to register instantly for a workshop or webinar or likes of these by just clicking on the link. They don’t have to provide any other additional details.
Events and Marketing
You can run Exciting competitions and promotions on Wishpond. You can collect email addresses through voting. Afterwards, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote procedures. This eases likes and share. Another choice is to add share buttons for Facebook, Twitter, and Google+. It is also possible to encourage rewards for referrals. In these benefit competitions, the entrants get rewarded when they refer their buddies to get into your contest. I’ve discussed the customizable forms over. You can take advantage of this feature here too.
To help you make Your competitions interesting and far-fetched, Wishpond comprises ten other apps that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on social networking platforms such as Facebook, Twitter, or on your site. Be it any stage, your promotions and competitions will look great on desktops, mobiles and tablets. It is possible to find more likes and follows by adding a Facebook Like a Twitter follow option. Landing Page Best Practices Examples
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising software, eCommerce tools, Webinar tools, plus much more. Below is the list of tools Wishpond integrates with:
CRM Integrations: Lead landing on a Web Site and social media platforms Are going to be a cakewalk with-
Lead capturing is Followed by automobile syncing of prospects involving your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond incorporates Using a help desk app UserVoice, and also with SurveyMonkey for effective surveys. Integrations with Webinar apps like ClickWebinar and GoToWebinar will allow you to conduct smooth webinars for your prospects as soon as they sign up on one of your own campaigns.
Other integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn provides access to more than 500 other apps.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are looking for trickle email campaigns or want to send customized mails, Wishpond has all of the features ready for you.
Not only this, you Can add scores to your own leads and section them based on their activities. Add to this; you get real time analytics to help you measure the performance of your automatic workflow. It is possible to use merge tags to customize your emails based on the information you have on your database. Wishpond integrates with different email advertising tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can choose from three different programs Wishpond offers — Basic, Pro and Development. Aside from the typical features, the Basic plan has a limit on the leads up to 1000, Email marketing a month up to 10,000 with one user which has a price tag of $45 for each month.
The Growth Plan is for $129/month with 10000 maximum leads with unlimited customers and the rest of the notable features of Pro and Basic packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Service is free for everybody. You may register for a FREE 14-Day trial for some of those plans before paying. Landing Page Best Practices Examples
Special Benefits From Wishpond
Wishpond also Provides unique perks in the majority of their other services. If you are a customer, you can avail those offers:
30 Days free for Appointlet which is a beneficial tool to reserve appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a thorough screen and PPV advertising research tool which assesses competitor’s advertising strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to site owners, bloggers or online advertising pros. It supplies a recurring 30% commission with no payment for your service. You receive consistent online payouts that can be easily tracked through GetAmbassador. When you join an affiliate, you will be provided with a unique tracking link. When Wishpond receives some visitor via your affiliate link, it will directly link it with your own affiliate accounts; and when the visitor purchases a subscription, either about the same trip or later, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you get a more than marginal access to ingenious advertising tools such as GetAmbassador and Tracking Dashboard which allows you to monitor all of your activities including clicks, commission, and earnings. Banner ads are easily posted on blogs or websites. Case Studies and Testimonials are employed in websites, sites, and landing pages. You get access to affiliate a landing page wherein you are able to go through the templates, participate efficiently in Wishpond’s official Academy and post Banner ads that can be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you’ll need to wait for a while!
Wishpond for Agencies
Wishpond provides A easy software for bureaus . Agencies have multiple clients to address, and Wishpond fits perfectly within this scenario. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make fine popup forms for your clients.
Collaborate easily with your team with multiple user accounts. The Governance option enables you to restrict users’ access to the customer accounts they are working on.
Show your customers superbly designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies across the globe. One such company is TrueCaller. A very common name, Truecaller lets you identify who is calling you and from where. The success of TrueCaller is unmatched, and Wishpond has become a part of the success story.
TrueCaller desired To gather tales of their customers in a creative way. The main goal was to understand how each user has benefitted or never benefitted with TrueCaller. Every experience issues and TrueCaller wanted to contact those users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a competition to collect all of the information, which is what occurred:
Over 70K+ participants
TrueCaller became the top keyword on societal media during the contest
400 percent increase in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are many more awesome case studies which show the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other powerful competitors. In this case, I believe Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a difficult competition. But here I shall only tell you why I will vote for Wishpond from these four programs:
Wishpond vs. Strutta
Strutta does not Provide any free support, and their strategies are quite expensive. The package of $249 $399 and $999 named Turnkey, Designer and Professional respectively. The number of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, and several different stations.
Struta Does not have the website popups feature. The variety of templates is also less. No advertising automation or lead information analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a lack of lead data analysis which can be used for turning leads to loyal clients. I think with Strutta, I had to invest more time. To the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I think Wishpond beats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry option, I’d vouch for the multiple marketing apps from Wishpond. Wishpond offers marketing automation, which can be missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program that might entice users. But I am convinced those that are reluctant to compromise their advertising needs, will proceed and’purchase’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation instrument with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares All of the attributes within Wishpond. But, Aritic PinPoint displays a much richer attribute list. For instance, Wishpond provides international stats for all the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the core. You get deep email segmentation based on direct behaviour, events, stage where the lead/customer is presently in with regards to the buyers’ journey, and demographics such as location, age, gender, linking date, etc.. Email campaigns are complex due to this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel strategy towards marketing. You can connect and nurture your leads via mails, SMS campaigns, drive notifications, landing pages, cellular notifications, and societal media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Since Aritic PinPoint is quite a bit more advanced than Wishpond and has a great deal of features, it is costlier. For an enterprise, Aritic PinPoint provides account-based advertising which is sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply taking a look at the cost! Their services begin from zero and proceed on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all the features. Shortstack provides only over 30 pre-design themes unlike the countless choices from Wishpond. Another severe lapse is the lack of real-time testing for customized layouts. Another point of difference is, with Shortstack the number of users or group members can also be strictly limited to one. In cases where multiple users are desired, a cost of about $29 per each month is viable; unlike Wishpond that may provide a number of users with limited access to data.
This brings us The close of the review of Wishpond. This instrument Is Ideal for a marketer, also that I Must say it is a very easy to use the application. Now That You’re aware of all the Attributes, pricing and perks plans, you must begin using the tool. You can Always begin with the 14-day trial period to the program that is appropriate for you. Allow me to Understand your views about this particular tool, and if you happen across another better Option to Wishpond. Landing Page Best Practices Examples