Introduction Landing Page Best Practices
Sometime back in March 2016, Vancouver-based company Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology companies every year which have enough potential to conquer their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got featured. Landing Page Best Practices
The inclusion of Wishpond on the Ready to Rocket list is a testament to The way the nature of digital marketing is changing, and Wishpond is set to capitalize on the growing need for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of electronic marketing is evolving to get better and smarter. Wishpond fits perfectly in the current market. As automation takes over the marketing business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all of your advertising needs. The highlight of this tool is lead generation and the following analytical procedure. Wishpond helps in building interactive landing pages and layout competitions, track prospects, send mails, and do so much more.
Wishpond Allows one to know”where exactly” and”the way” to step ahead. To put it differently, it is”fully automated” and”free forever” marketing tool which catalyses the simplest procedure for generating and nurturing leads.
In this website, I Will walk you through the second information of this tool, write Wishpond review. Based on my user experience, I believe Wishpond is a must-try for many marketers. With no much-a-do, here are the primary features of Wishpond. Landing Page Best Practices
Wishpond Review — Quality Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable kinds for your landing page. There are numerous Flexible templates to select from. Form construction is very easy with the drag and drop builder. Like landing pages, you may make multiple versions of your form and conduct A/B test. These forms are simple to create, publish and share it (site, blog, Facebook Page). You might also publish on wishpond.com and share it. Here are a couple more add-ons you get-
File upload field on your form to collect files and files.
Drop down menu to get a long list of options. This keeps your kind short.
Multiple test boxes for leads to opt for over 1 option that Suits them.
Hidden areas to collect analytical information like supply and referrer.
Merge tags to personalize your forms.
Wishpond lets you create six different types of well-timed pop-ups-
Exit purpose: This pop up is the last attempt to catch the attention of Those leads which are about to leave your website.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor gets Spent a particular quantity of time on your website.
Entrance pop-ups: The moment a visitor lands on your site, a popup appears.
Click popups: All these pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an effortless endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You can target your popups as you desire, for example, you can choose on which pages the popups will look and at which it will not. Landing Page Best Practices
A/B testing feature is available in popups as well. You can test and determine which one is Giving you desirable outcomes before finalising one. Additional key attributes include Social Share Buttons. You can add social sharing buttons for your popups (such as Facebook, Twitter, and G+).
Wishpond supplies A separate section for lead data management where you are able to see all your customers and their data. It may be sorted to various lists as per the category you want. It’s five Chief areas:
Stats provides a global Summary of activity taking Place within all your Wishpond campaigns through different links. The analytics provides metric information to pay attention to the amount of prospects opening mails, switching on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent action. With each click on a direct result, you can get all the details of the guide, such as their actions, profile data and which lists they are part of.
Visitors include those that viewed the webpage but did Not convert in your form. With the use of the system of collecting visitor data, you can monitor even before they’ve converted. When they finally fill out one of your types, all the monitoring data associated with their account unifies into their new lead profiles.
Lists Permit You to see which prospects are a part of which lists. This is one of the most important part and a place to come back and look for distinct list segments especially If You’re creating different clever lists and static lines with marketing automation
Lead Properties lets you see All of the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your task easy. Along with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements such as text boxes, image, video, social networking buttons, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of the landing page. 1 slight issue that I faced while using the editor would be , I had to click many times to select a text. You have to double click it to select and edit, but I figure that I double-clicked it to get a couple of times. But what I got in the end is a totally professional landing page. I guess with the outcome; I could can click few times extra! All the templates are mobile responsive. With over 100 templates, you can produce a high-definition landing page for virtually any industry.
You can run A/B Tests for numerous variations of your landing page. Wishpond conducts the exam for you and provides you detailed reports. Depending on the accurate findings, you can zero upon the best version of your landing page. You will require no programming knowledge to create such interactive and all-device-compatible landing pages.
This isn’t all. You are able to do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you may use the WP plugin to build your landing page directly within WP dashboard. In the same way, you can easily publish your landing page in your domain name and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This lets your prospects to register instantly for a workshop or webinar or likes of such by simply clicking on the hyperlink. They do not have to provide any other additional information.
Contests and Advertising
You can run Exciting competitions and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It provides an choice to use Facebook Like Buttons as vote procedures. This eases share and likes. Another choice is to add share buttons for Facebook, Twitter, and Google+. You can also encourage benefits for referrals. In these benefit competitions, the entrants get rewarded when they refer their buddies to enter your contest. I have discussed the customizable types over. You can take advantage of this feature here too.
To help you make Your competitions interesting and far-fetched, Wishpond comprises ten additional programs that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on societal networking platforms such as Facebook, Twitter, or in your own site. Be it any stage, your own promotions and contests will look good on laptops, tablets and phones. You can find more likes and follows by incorporating a Facebook Like a Twitter follow option. Landing Page Best Practices
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising software, eCommerce tools, Webinar tools, plus a whole lot more. Below is the listing of tools Wishpond integrates together:
CRM Integrations: Lead landing on a Web Site and Social Networking platforms Are going to be a cakewalk with-
Lead capturing is Followed by automobile syncing of leads involving your email marketing app and Wishpond account. This is facilitated by programs like:
Wishpond incorporates Using a help desk app UserVoice, and also with SurveyMonkey for successful polls. Integrations with Webinar programs like ClickWebinar and GoToWebinar can allow you to conduct smooth webinars to your leads once they sign up on one of your campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn provides access to more than 500 additional apps.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you are looking for trickle email campaigns or want to send personalized mails, Wishpond has all of the features prepared for you.
In Addition, you Can add dents to your own leads and section them according to their actions. Add to the; you get real-time analytics that will assist you assess the performance of your automated workflow. It is possible to use merge tags to customize your emails depending on the info you have in your database. Wishpond integrates with various email marketing tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can pick from three different plans Wishpond offers — Basic, Pro and Growth. Apart from the typical features, the fundamental program has a limit on the prospects up to 1000, Email marketing per month up to 10,000 with a single user that has a price tag of $45 for monthly.
The Growth Plan is for $129/month using 10000 greatest contributes with unlimited customers and all the other notable features of Pro and Basic packages. Along with all of that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Support is free for all. You can sign up for a FREE 14-Day trial for any of those programs before paying. Landing Page Best Practices
Special Benefits From Wishpond
Wishpond also Provides special perks in the majority of the other services. If you are a client, you can avail those offers:
30 Days free for Appointlet that’s a helpful tool to book appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds which is a thorough screen and PPV advertising research tool which analyses competitor’s ad strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to site owners, owners or online marketing pros. It provides a recurring 30% commission with no payment for your ceremony. You receive consistent online payouts which will be easily monitored through GetAmbassador. When you sign up as an affiliate, you will be given with a exceptional tracking link. When Wishpond receives some visitor via your affiliate link, it will immediately associate it with your own affiliate accounts; and if the visitor buys a subscription, either about the same trip or afterwards, you will be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you receive a more than marginal access to ingenious advertising tools such as GetAmbassador and Tracking Dashboard which permits you to track all of your tasks including clicks, commission, and revenue. Banner ads can be easily posted on blogs or websites. Case Studies and Testimonials are employed in websites, sites, and landing pages. You get access to affiliate a landing page wherein you can go through the templates, participate efficiently in Wishpond’s official Academy and article Banner ads which can be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you will have to await a while!
Wishpond for Agencies
Wishpond supplies A simple software for agencies. Agencies have multiple customers to deal with, and Wishpond fits perfectly within this situation. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create fine popup forms to your clients.
Collaborate easily with your team with numerous user accounts. The Governance option lets you restrict users’ access to the client accounts they’re working on.
Show your customers beautifully designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies across the globe. One such firm is TrueCaller. A common title, Truecaller lets you recognize who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has become a part of the success story.
TrueCaller wanted To collect stories of the customers in a creative way. The most important aim was to understand how every user has got or never benefitted with TrueCaller. Every experience matters and TrueCaller desired to contact those users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a competition to gather all of the information, which is exactly what happened:
Over 70K+ participants
TrueCaller became the top keyword on social media throughout the contest
400 percent increase in Facebook followers
Another company, World Fishing Network, also gained tremendously from Wishpond. There are many more awesome case studies that prove the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other powerful competitors. In cases like this, I believe Rafflecopter, Strutta, and Shortstack have the capability to give Wishpond a tough competition. But here I will only tell you why I’ll vote for Wishpond from those four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free service, and their strategies are rather pricey. The bundle of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, website, iframe, along with several different stations.
Struta Doesn’t have the website popups feature. The variety of templates is also less. No marketing automation or direct information analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a lack of lead information analysis which can be used for turning leads into loyal clients. I believe with Strutta, I had to spend more time. On the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I believe Wishpond beats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry alternative, I’d vouch for the multiple advertising programs from Wishpond. Wishpond offers advertising automation, which can be lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program that might attract users. But I am sure those who are unwilling to compromise their advertising requirements, will proceed and’purchase’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation tool with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares all the attributes within Wishpond. However, Aritic PinPoint displays a much richer attribute record. For instance, Wishpond provides global stats for all the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the center. You receive deep email segmentation based on direct behaviour, events, period in which the lead/customer is presently in with regards to the buyers’ journey, and demographics such as location, age, sex, joining date, etc.. Email campaigns are advanced due to this comprehensive segmentation.
Also, Aritic PinPoint works on a multichannel approach towards promotion. It’s possible to join and nurture your leads via mails, SMS campaigns, push notifications, landing pages, mobile notifications, and societal networking integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing section. Since Aritic PinPoint is much more advanced than Wishpond and has a great deal of features, it’s more expensive. For an organization, Aritic PinPoint provides account-based advertising that’s sprinkled in Wishpond.
Update: Wishpond has updated their website with GDPR related Info And now has all the detail available here to help their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just looking at the price! Their services begin from zero and move on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all the attributes. Shortstack provides only over 30 pre-design topics unlike the countless choices from Wishpond. Another severe lapse is the lack of real-time testing for customized designs. Another point of difference is, with Shortstack the amount of users or group members can also be strictly limited to one. In cases where multiple users are desired, a price of around $29 per month is viable; unlike Wishpond which may provide a number of users with restricted access to data.
This brings us to The close of the review of Wishpond. This instrument Is Ideal for a marketer, and I Must say it’s a really simple to use the tool. Now that you are aware of each of the Attributes, pricing and perks strategies, you must start using the tool. You can Always start with the 14-day trial period to the program that is appropriate for you. Allow me to Understand your views about the particular tool, and also if you happen across another better Alternative to Wishpond. Landing Page Best Practices