For Less tech-savvy individuals, however, developing a landing page from scratch is not an option. You could say the exact same for entrepreneurs with little to no advertising dollars to spare.
That is where Leadpages comes in. As you’ll discover in this Leadpages review, the web-based platform guarantees to give you the tools you will have to publish high-converting landing pages for your lead-generation campaigns.
Leadpages is designed to help users create Stunning landing pages — all without the requirement for coding or design experience. Through these landing pages, users will have the ability to prompt customers to provide their email or other relevant information.
At the heart of Leadpages is your Leadpage Editor, an easy-to-use Tool that permits users to work with templates and edit the information as needed. You will see later how the editor works.
On top of that, the company also offers additional Attributes to help their users take advantage of their lead generation campaigns.
There are many reasons why Leadpages, to this day, Remains a go-to source for users who demand landing pages quickly. Below are a few of the features the company has to offer.
Leadpages (Landing Page Creator)
The Landing Page Creator uses drag-and-drop Functionality that makes it easier for customers to make custom landing pages that suits their requirements.
To get you started, there are over 100 templates to Choose from and may be filtered by business. The templates have been sorted by conversion rate that’s quite useful. It provides users with an chance to select an established template according to Leadpages’ data.
Do note, however, that there are many factors that Influence conversion rate. Since the templates are customizable, it’s hard to attribute conversion to the template by itself. For what it’s worth, Leadpages claim it as its strongest and one of a kind sorting attribute.
The templates are a mixture of in-house and third-party offerings. Any template that is not developed by Leadpages itself wants to be paid to use. Hosting is included in your subscription.
You can perform A/B testing so you can determine Which landing pages work best. You can assess your performance through the built-in analytics (you can incorporate it using Facebook Pixel and Google Analytics).
You may see how Leadpages work later down the article.
If you’ve ever encounter those pop-up boxes which Appear just as you’re about to leave a site, you have probably encountered Leadboxes.
This nifty box can either pop up mechanically or Be triggered by a condition you set. The most popular affliction is arguably the 2-step opt-in where a visitor needs to click on a button to your own pop-up box to appear.
If done right, Leadboxes could increase engagement And result in more prospects for your company. Much like the landing pages, there is a drag-and-drop editor for Leadboxes to make it much easier for users to get up and running in minutes.
To create one, click on”Create a Leadbox.”
From here, you can edit the leadbox at your Bidding. It has a drag-and-drop editor that makes coming up with a layout for your leadbox really simple.
The Leadbox Layout lets you fix the overall design Of this opt-in form. You can change the background image, padding, time control, and others to get the absolute most out of your leadbox.
Leadbox Tracking lets you capture and analyze data of your opt-in boxes to determine how it Performs time. Join your Google Analytics or Visual Website Optimizer to collect information that will help you make sense of your boxes.
Another useful feature should you want it, Leaddigits lets your viewers opt-in to your email list through texting.
The reason for this one is build a text list. So, instead of just collecting email addresses, it is possible to get people on a listing with their phone numbers. This might be incredibly valuable especially with the younger generation that is more likely to text than email.
Leadlinks are hyperlinks which you add into your Broadcast emails through your email service provider.
Once the recipient clicks on that link, they are Instantly registered. They will not be required to enter additional information. This is especially practical for webinar registration and the like.
After a quick registration process, you’ll enter The dashboard and also be invited to make your very first effort. By default, you are taken to Leadpages at which you can create a landing page. You can get into the site’s additional features through the navigation bar.
To start your initial landing page, click on the Let’s Do It button. The website will walk you through the procedure by asking you questions about the essence of your landing page. You will be given access to all of the available templates not long afterwards. Alternatively, you can get the templates straight via the navigation bar.
At this point, It’s important to note that there Are two kinds of templates available. First, you’ve got drag-and-drop templates which are more customizable and modern. Then you’ve got your standard templates that are tried and tested to ensure high conversion rates.
How you make a landing page depends on what Kind of template you choose (drag-and-drop or regular ).
Standard templates are simple with little Room for modification. You’ll be able to edit the text and replace the sample images but won’t be able to move any of the components around. You may elect to conceal any element you have no use for but users need to do so with caution. Hiding elements can lead to noticeably empty spaces.
You can click on the navigation buttons to preview What the landing page would look like on a tablet or phone.
To add SEO and tracking information, simply click The Lead Page Options button located on the left sidebar sidebar. Use this to include metadata information in addition to monitoring codes.
Drag-and-drop templates operate a bit differently. Right off the bat, you’ll notice that you have more choices. The sidebar houses four buttons: widgets, page layout, page style, and page tracking.
By dragging and dropping widgets to your landing Webpage, you are ready to insert new elements to edit. It’s possible to add headlines, text, pictures, videos, buttons, and much more. It is here where you are going to encounter among Leadpages’ most infamous kinks. The website’s drag-and-drop functionality is flawed.
Putting elements where you want them can be a nuisance. For starters, you can just set them in areas that the template allows you to. There are grids where widgets can be inserted while other places are off limits. Then there is the matter with precision. The widgets tend to snap into place. And as is the case during our testing, they wind up nowhere close to its planned destination.
Editing the text and graphics, nevertheless, is a breeze. Click here on any placeholder text and substitute the present one . You can resize and move elements around.
Page Layout enables you to make changes to every part of your landing page. Here You can fine-tune the appearance of your webpage as you want through CSS only easier.
By Way of Example, clicking on the Page Layout icons Shows you the different section the webpage has. With this template, you will find two sections — the content body and the footer.
If You Would like to change the background, click on “Section Style” and make the required changes out of here.
Page Style allows you to play your font in Addition to add custom CSS for more Advanced users.
Page Tracking works the same manner as in standard templates. Only this time, you Can incorporate it with Facebook and Google Analytics.
You’ll find all your saved landing pages at the dashboard. You may go back and create more edits, rename the document, create a split test (A/B testing), replicate the landing page, or have it deleted.
Split testing is only available for Guru and Advanced plan members.
Customer service does exist but priority is given To advanced subscribers. They’ve got access to some 1-on-1 Quick Start Telephone in addition to free virtual workshops. Those below the standard plan will need to contend with chat support (9 AM to 5 PM Central time during weekdays) or open a support ticket.
It is possible to print your landing pages on their own or under your domain name. But, publishing beneath a Subdomain can potentially turn off your audience. It’s advised that you publish under your own domain.
To do that, click on the user icon onto the top-right Part of the screen to start the drop-down menu. Pick”Domains” to load the webpage at which you can join your own domainname.
From here, Leadpages will guide you to the process Of linking your domainname.
The dynamic HTML options Allow You to publish the Landing page on any site. However, there are means to incorporate the tool in other CMS like WordPress, Squarespace, and other popular content management systems.
Users may subscribe on a monthly, annual, or Two-year basis with the two-year strategy being the most cost effective provided you’re in for the long haul. There are 3 tiers to pick from: standard, pro, and advanced.
At $25/month, Leadpages is cheap enough for startups and one-man showrunners. The advantages of being able to design and deploy landing pages for lead generation compensate for the cost. However $48/month can be a steep price to cover the tiny perks you unlock at the level. Unless you have a true need for internet sales and obligations and A/B testing, then you are better off with the most basic plan. It also ought to be enough to help you earn more with your site or website.
Leadlinks and Leaddigits are also unavailable Unless you subscribe to the expert or advanced plan that’s really a bummer.
Advantages and Pitfalls OF Selecting Leadpages
Benefit #1: Easy-to-Use
For the average user, Leadpages will be more than Enough to fulfill your lead generation goals. At the conclusion of the day, all you need is a presentable landing page that will wow your crowd. Leadpages is much more than capable of getting the job done. It does not need any prior coding or design expertise.
Benefit #2: amount of accessible Templates
The absolute number of templates that are available would be More than enough to get you started on the ideal track. There’s a template for almost every situation. Options vary from webinar pages, thank you pages, product launching webpages, checkout pages, and even 404 pages. Leadpages claim they have at least 160 free templates in their library.
Benefit #3: quick and effortless integration
You can use Leadpages regardless of what CMS you’re using. It may encourage WordPress, Joomla, Squarespace, and much more.
Advantage #4:: Leadboxes
The bulk of this Leadpages inspection was focused on The landing page builder however let’s not forget that subscribers also get access to Leadboxes. There’s no denying that pop-up boxes are effective and can lead to conversions which would otherwise be overlooked if not for Leadboxes.
Weak Spot #1: issues with the Landing Page Builder
The drag-and-drop performance issues Will Need to be addressed. People that are very particular in their landing page designs can struggle with the program’s interface. The tool can also slow down every now and which can be troublesome particularly for people that are looking for a tight deadline.
Weak spot #2: limited customization in standard templates
Leadpages themselves promote users not utilize their standard templates. There is hardly any customization choices. The deficiency of drag-and-drop feature is unavailable for regular templates. Thus, even if you do find a template worth using in their outdated selections, you would be not able to personalize them as you see fit.
Weak spot #3: A/B testing just for pro users and above
There’s no denying the importance of A/B testing. It’s the only real way to determine that pages are working and which ones require refinement. Regrettably, standard users have no access to A/B testing and will need to update to a higher plan to generate use of the attribute.
Leadpages is a Fantastic deal for startups given the Reasonable $25 entrance point. Should you need sleek, responsive landing pages fast and will help you improve your conversion funnel and make more money, the tool will be more than capable of delivering exactly that. But, there are plenty of choices out there that do pretty much the same thing. Maybe not on exactly the exact same degree, but you really do have options.
Large-scale companies are likely to possess in-house Solutions to developing landing pages for their lead generation campaigns. The 199/month advanced plan appears too steep of a price point even for large corporations.