Intro Landing Page Comparison
Instapage is a program dedicated to helping you produce better landing pages. Landing Page Comparison
The first thing that you need to know is that it’s 100 percent Devoted to landing Landing and pages pages only.
Like another good’s out there, this software Provides the Subsequent:
A drag-and-drop editor
Integrations with important email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive webpages
Publish webpages quickly
A clean user interface
accessibility to professional stock pictures
But those are just a few of the highlights. Let’s dig into what makes Instapage so great at what it does.
As Soon as You’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best about, and with it you can fix the fonts, colors, and designs to match your existing website or marketing materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be inside the page. With it, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement choices to drag your elements to, you can place them anywhere on the page you prefer.
As you drag your elements to different places, Instapage will exhibit Guidelines that will help you space and align all components so.
And, because having a mobile-friendly design is essential these days, Instapage allows you to easily switch between mobile and desktop view to make sure everything is optimized and placed so across all of the devices.
If need be, you could also edit your page directly from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the procedure of producing a landing page.
If you initially log into, you’ll find a listing of all the landing pages You have created. If this is the first, naturally, you won’t have much to pull from here.
Instead, choose Create a Standard Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and Might be a Good path to go if you are designing a page specifically for mobile usage. These are made to load incredibly fast, but you’ll get this option if you are signed up for the Enterprise plan.
For our purposes, we are going with a template.
When you choose to use an Instapage template, you’ll be presented with All available templates.
That’s 194 options, to be exact.
To make it easier, you can filter out the templates by particular types Depending on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and also thank you page. Landing Page Comparison
Publish Your Landing Page
When you are ready to print your webpage, you have a few options.
You can publish it
A Customized domain name
A demo page
A custom domain is really self-explanatory. Simply enter in the domain You would love to publish to. But beware, this one does need a modest technical know-how. Luckily, Instapage comprises a video to walk you through the procedure.
If you host a site on WordPress and want to publish your landing page There, Instapage includes a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as easy. Select the option and your Facebook webpage, and it’ll publish.
Or, if you want a full demo of your page before it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage Includes a few added features that help separate from Another software on the market.
Instablocks — these are handy for times when you have to create multiple landing pages, but do not wish to modify the style of the page. Rather than recreating your complete page, it will save your elements for you to be reused. You’ll have access to blocks produced by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics attribute that gives you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available using the Optimizer program
A/B testing — If you would like to examine unique components of your page, it is possible to split test using Instapage. Just copy your primary copy and produce another copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the controller version and others will observe the variation. Information on how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Obviously, no leading Advertising software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The cool thing about Instapage is that it Permits You to install Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics at the right-hand menu.
In the Conversion Goals section, you can set specific goals to track in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you page is pushed Live, you’ll find information about your page’s conversion rate depending on the goals you establish.
This is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the traffic split between the two test variations here.
You will also find a section that collects information on the leads each Page has accumulated.
Naturally, Instapage is not without its flaws, and it falls a bit short Of its competitors in these regions:
The large one: cost. Instapage is significantly more expensive than many of its rivals
Advanced features only available with costlier plans
may have more analytics, such as high performing webpages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Great customer support and help features
Now for the part you’ve all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the match for you.
In general, most will benefit from the Optimizer program.
While you can eliminate the Fundamental Core plan for just designing and Publishing (awesome) landing pages, the Optimizer gives you access to useful tools like heatmaps and A/B testing, which may help your overall conversion rate later on.
All in all, Instapage is a great option for People Who need to place Together quick, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its additional features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help direct your creation and strategy, and conversion target monitoring will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Landing Page Comparison