Introduction to Leadpages Landing Page Design Best Practices
There have been substantial Innovations from the marketing industry over the years. And nonetheless, marketers continue to be bound to opt-in landing pages and pop-ups to generate new leads. Landing Page Design Best Practices
For Less tech-savvy individuals, however, creating a landing page from scratch isn’t feasible. You could say the exact same for entrepreneurs with little to no advertising dollars to spare.
That is where Leadpages comes in. As you’ll discover within this Leadpages review, the web-based platform guarantees to offer you the tools you’ll have to publish high-converting landing pages to your lead-generation campaigns.
Leadpages is designed to help its users create Stunning landing pages — all without the requirement for coding or design experience. Through these landing pages, users will have the ability to prompt customers to provide their email or other pertinent information.
At the heart of Leadpages is the Leadpage Editor, an easy-to-use Tool that enables users to work with templates and edit the information as needed. You’ll see later how the editor works.
On top of that, the company also offers additional Features to help their users take advantage of their lead generation campaigns.
There are many reasons why Leadpages, to this day, Remains a go-to resource for users who need landing pages fast. Below are some of the attributes the company has to offer.
Leadpages (Landing Page Creator)
The Landing Page Creator uses drag-and-drop Functionality that makes it easier for customers to create custom landing pages which suits their requirements.
To get you started, you will find over 100 templates to Choose from and may be filtered by industry. The templates are sorted by conversion rate that’s very useful. It provides users with an opportunity to select a proven template according to Leadpages’ data.
Do note, however, that There Are Lots of factors which Influence conversion rate. Because the templates are customizable, it’s difficult to attribute conversion to the template alone. For what it is worth, Leadpages claim it as its most powerful and unique sorting feature.
The templates are a mixture of in-house and third party offerings. Any template that is not produced by Leadpages itself wants to be paid for to use. Hosting is included in your subscription.
You can do A/B testing so you can decide Which landing pages work great. You can assess your performance through the built in analytics (you can incorporate it with Facebook Pixel and Google Analytics).
Templates are responsive so mobile users should not Have a problem viewing your landing pages even when they are on their telephones. Landing Page Design Best Practices
You may see how Leadpages work later down the article.
If you’ve ever encounter those pop-up boxes which Appear just as you are about to leave a site, you have probably encountered Leadboxes.
This nifty box may either pop up mechanically or Be triggered by a state you place. The most popular condition is arguably the 2-step opt-in in which a visitor has to click on a button to your own pop-up box to appear.
If done correctly, Leadboxes could increase involvement And result in more leads for your business. As with all the landing pages, there’s a drag-and-drop editor for Leadboxes to make it easier for consumers to get up and running in moments.
To create one, click “Create a Leadbox.”
From here, it is possible to edit the leadbox at your Bidding. It’s a drag-and-drop editor which makes coming up with a layout for your leadbox really easy.
The Leadbox Layout lets you fix the general design Of this opt-in form. You can change the background picture, padding, timing control, and others to get the most out of your leadbox.
Leadbox Tracking lets you capture and analyze information of your chosen boxes to see how it Performs over time. Connect your Google Analytics or Visual Website Optimizer to collect information that can allow you to make sense of your boxes.
Another Helpful feature should you need it, Leaddigits lets your viewers opt-in to a email list through texting.
The rationale behind this one is construct a text list. So, instead of just collecting email addresses, you can get folks on a list with their phone numbers. This might be incredibly valuable particularly with the younger generation that is more likely to text than email.
Leadlinks are hyperlinks which you insert into your Broadcast emails through your email service provider.
Once the recipient clicks on that link, they are Instantly enrolled. They will not be required to enter additional info. This is particularly practical for training registration and the like.
After a quick registration process, you’ll enter The dashboard and be invited to create your very first effort. By default, you’re taken to Leadpages where you can make a landing page. You are able to get into the site’s additional attributes throughout the navigation bar.
To start your first landing page, click the Let’s Do It button. The site will walk you through the process by asking you questions regarding the essence of your landing page. You’ll be granted access to all of the available templates provided after. As an alternative, you can access the templates directly through the navigation bar.
Now, it is important to note that there Are two types of templates available. First, you’ve got drag-and-drop templates which are more customizable and contemporary. Then you’ve got your standard templates which are tried and tested to guarantee high conversion rates.
How you create a landing page will depend on what Kind of template you select (drag or standard).
Standard templates are simple with small Room for alteration. You will have the ability to edit the text and substitute the sample pictures but won’t be able to transfer any of the elements around. You can elect to hide any component you have no use for but users need to do so with caution. Hiding elements can result in apparently empty spaces.
You can click on the navigation buttons to preview Exactly what the landing page would look like on a single tablet or telephone.
To add SEO and tracking info, simply click The Lead Page Options button located on the left-hand sidebar. Use this to add metadata information as well as monitoring codes.
Once you’re done, you can go ahead and save your Work or have it printed. In case you haven’t connected your email service provider together with your Leadpages account by this stage, you will be motivated to do so. You won’t have the ability to save the emails you accumulate differently. Landing Page Design Best Practices
Drag-and-drop templates operate a bit differently. Right off the bat, you will notice that you have more choices. The sidebar homes four buttons: widgets, page layout, page style, and page monitoring.
By dragging and dropping widgets to your landing Webpage, you are able to insert new components to edit. It’s possible to add headlines, text, images, videos, buttons, and much more. It is here where you are going to encounter one of Leadpages’ most infamous kinks. The website’s drag-and-drop performance is flawed.
Putting elements where you need them may be a pain. For starters, you may just place them in areas that the template permits you to. There are grids where widgets could be inserted while other areas are off limits. Then there is the matter with precision. The widgets tend to snap into position. And as is the case during our testing, they wind up nowhere near its intended destination.
Assessing the text and graphics, nevertheless, is a cinch. Click here on any placeholder text and replace the existing one with yours. You can resize and move parts.
Page Layout enables you to make changes to every part of your landing page. Here You’re able to fine-tune the appearance of your page as you want through CSS just easier.
By Way of Example, clicking on the Page Layout icons Shows you the different section the webpage has. With this template, there are two segments — the material body and the footer.
If you want to change the background, click on “Section Design” and make the required changes out of here.
Page Style allows you to play with your font as well as add custom CSS for more Advanced users.
Page Tracking works exactly the exact same manner as in standard templates. Just this time, you Can incorporate it with Facebook and Google Analytics.
You’ll find all your saved landing pages at the dashboard. You may return and create further edits, rename the document, produce a split evaluation (A/B testing), duplicate the landing page, or have it deleted.
Split testing is only available for Guru and Advanced plan associates.
Customer support does exist but priority is given To innovative subscribers. They’ve got access to a 1-on-1 Quick Start Call as well as free digital workshops. Those below the standard plan might have to make do with chat support (9 AM to 5 PM Central time during weekdays) or start a support ticket.
It is possible to print your landing pages by themselves or under your domain name. But, publishing beneath a Subdomain can potentially turn off your audience. It is advisable to print under your own domain.
To do that, click on the user icon onto the top-right Part of the screen to open the drop-down menu. Pick”Domains” to load the webpage at which you can connect your own domainname.
From here, Leadpages will guide you to the Procedure Of linking your own domain name.
The dynamic HTML options let you publish the Landing page on any site. However, there are means to incorporate the instrument in other CMS such as WordPress, Squarespace, and other popular content management systems.
Users can subscribe on a monthly, annual, or Two-year basis with the two-year strategy being the most cost-efficient provided you are in for the long haul. There are three tiers to choose from: standard, expert, and innovative.
At $25/month, Leadpages is cheap enough for startups and one-man showrunners. The benefits of having the ability to install and design landing pages for direct generation make up for the cost. But $48/month can be a steep price to pay given the tiny perks that you unlock at that level. Unless you’ve got a real demand for internet sales and payments and A/B testing, you are better off with the most basic plan. It also ought to be sufficient to help you earn more with your site or site.
Leadlinks and Leaddigits are also unavailable Unless you subscribe to the expert or advanced plan that’s really a bummer.
Advantages and Disadvantages OF Selecting Leadpages
Honestly, there’s a lot to like about Leadpages. However, the tool is far from ideal. Let’s break down the advantages and disadvantages. Landing Page Design Best Practices
Benefit #1: Easy-to-Use
For the average user, Leadpages will be more than Enough to meet your lead generation objectives. In the end of the day, all you will need is a presentable landing page that will wow your audience. Leadpages is more than capable of getting the work done. It truly does not require any prior coding or design experience.
Advantage #2: amount of accessible Templates
The sheer number of templates that are available would be More than enough to get you started on the ideal path. There’s a template for virtually every circumstance. Alternatives range from webinar pages, thank you pages, product launching pages, checkout pages, and even 404 pages. Leadpages assert they have at least 160 free templates in their library.
Benefit #3: rapid and effortless integration
You can use Leadpages no matter what CMS you’re using. It may encourage WordPress, Joomla, Squarespace, and more.
Benefit #4:: Leadboxes
The bulk of the Leadpages review was focused on The landing page builder however let’s not forget that readers also get access to Leadboxes. There is no denying that pop-up boxes are effective and can result in conversions which would otherwise be overlooked if not for Leadboxes.
Weak Spot #1: issues with the Landing Page Builder
The drag-and-drop performance issues need to be addressed. Individuals that are very particular in their landing page designs can battle with the tool’s interface. The tool can also slow down every now and which can be problematic especially for individuals who are on a tight deadline.
Weak spot #2: limited customization in standard templates
Leadpages themselves promote users not use their standard templates. There’s barely any customization choices. The deficiency of drag-and-drop attribute is unavailable for regular templates. Thus, even in case you do find a template worth using in their dated selections, you’d be not able to personalize them as you see fit.
Weak spot #3: A/B testing only for pro users and above
There is no denying the significance of A/B testing. It is the only real way to determine which pages are working and which ones need refinement. Unfortunately, standard users have no access to A/B testing and need to update to a greater plan to make use of this attribute.
Leadpages is a Fantastic bargain for startups given the Reasonable $25 entry point. Should you want sleek, responsive landing pages quick and would help you better your conversion funnel and make more money, the instrument will be capable of delivering just that. But, there are lots of alternatives out there which do pretty much the same thing. Maybe not on the exact same level, but you really do have options.
Large-scale companies are likely to possess in-house Solutions to creating landing pages to their lead generation campaigns. The 199/month advanced plan seems too steep of a price point even for big corporations.
The good thing about Leadpages is that they have a Free 14-day trial period so you can check the tool out for yourself (though you Do need to provide your credit card info ). Even though Leadpages does have its Merits, the prosperity of landing page alternatives out in the marketplace along with The quirks of all Leadpages’ builder tool makes it challenging to recommend. Landing Page Design Best Practices