Background Landing Page Design Tips
Instapage is a program dedicated to helping you produce better landing pages. Landing Page Design Tips
The first thing you Want to know is that it is 100 percent Devoted to landing Landing and pages pages only.
Like another good’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive pages
Publish pages fast
A clean user interface
Access to professional stock pictures
But those are only a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
Once you’ve selected your template, you’ll be accepted to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of the Best about, and with it you can adjust the fonts, colors, and designs to match your existing site or marketing materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be within the page. Using this, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to haul your elements to, you can place them anywhere on the page you like.
As you drag your elements to various places, Instapage will display Guidelines to assist you space and align all elements accordingly.
And, because using a mobile-friendly design is essential these days, Instapage lets you easily switch between desktop and mobile view to be certain everything is optimized and placed accordingly across all of the devices.
If need be, you could even edit your webpage straight from the mobile view.
How To Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the process of producing a landing page.
If you initially log into, you’ll find a list of all the landing pages You’ve created. If this is the first, naturally, you won’t have a lot to pull out of here.
Rather, choose Create a Standard Page.
This will Provide you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Good route to go if you’re designing a page specifically for mobile use. These are made to load incredibly fast, but you’ll find this choice if you’re signed up for the Enterprise program.
For our purposes, we are going with a template.
When you choose to use an Instapage template, you’ll be presented with All accessible templates.
That is 194 choices, to be exact.
To make it easier, you can filter the templates by specific types Depending on the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and thank you page. Landing Page Design Tips
Post Your Landing Page
When you are ready to publish your page, you have a few choices.
You can publish it
A custom domain name
A demo page
A custom domain is pretty self-explanatory. Simply enter in the domain You’d love to publish to. But remember, that one does need a little technical know-how. Fortunately, Instapage comprises a video to help you through the process.
If you host a Website on WordPress and want to publish your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook page, and it will publish.
Or, if you want a Complete demo of your webpage until it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few added features that help separate from The other applications on the market.
Included in these are:
Instablocks — those are useful for times when you have to create multiple landing pages, but don’t wish to change the style of the webpage. Rather than recreating your complete webpage, it is going to save your components for you to be reused. You will have access to cubes produced by Instapage or you may make your own.
Heatmaps — this is a really cool analytics feature that provides you insight into how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the webpage. Note: heatmaps are only available using the Optimizer plan
A/B testing — If you want to test different elements of your page, it is possible to divide test using Instapage. Just duplicate your primary copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller variant and others are going to see the variation. Information on how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete without a dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling things.
The neat thing about Instapage Is It allows you to install Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals segment, you can set Certain goals to track in Your own analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you’ll discover details about your webpage’s conversion rate depending on the targets you set.
That is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the traffic split between the two test versions here.
You’ll also find a section that collects information on the prospects each Page has collected.
Obviously, Instapage is not without its flaws, and it falls somewhat short Of its competitors in these regions:
The big one: cost. Instapage is more expensive than most of its rivals
Advanced features only available with costlier plans
may have additional analytics, such as top performing pages
Here’s a rundown of all Instapage’s most remarkable features:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Great customer support and help attributes
Now for the part you have all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month also comprises most fundamental Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide alarms.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the match for you.
In general, most will benefit in the Optimizer program.
While you can eliminate the Fundamental Core plan for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools like heatmaps and A/B testing, which may help your overall conversion rate in the future.
Overall, Instapage is a Fantastic option for People Who need to put Together quick, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its extra features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help guide your creation and strategy, and conversion goal tracking will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, you can not go wrong with Instapage. Landing Page Design Tips