Intro Landing Page Design Tips
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology firms every year which have sufficient capacity to conquer their peers. This year, Wishpond Technologies, that technical in marketing automation software, got showcased. Landing Page Design Tips
The inclusion of Wishpond on the Ready to Rocket record is a testament to The way the character of digital advertising is shifting, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of digital marketing is evolving to acquire better and smarter. Wishpond fits perfectly in the current market. As automation takes over the Advertising industry, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters nearly all your marketing requirements. The highlight of this tool is lead generation and the following analytical procedure. Wishpond helps in creating interactive landing pages and layout competitions, track prospects, send emails, and do so much more.
Wishpond Allows you to understand”where exactly” and”how” to measure ahead. To put it differently, it is”fully automated” and”free forever” advertising tool that catalyses the simplest procedure for generating and nurturing leads.
In this blog, I Will help you through the minute information of the tool, write Wishpond review. Based on my user experience, I believe Wishpond is a must-try for many marketers. Without much-a-do, here are the primary features of Wishpond. Landing Page Design Tips
Wishpond Review — Features Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
You can add customizable forms for your landing page. There are numerous Flexible templates to select from. Form construction is quite easy with the drag and drop builder. Like landing pages, you can create several variations of your own form and conduct A/B test. All these forms are simple to make , publish and discuss it (website, blog, Facebook Page). You might also publish on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field in your form to collect files and files.
Drop down menu to get a very long list of options. This keeps your kind short.
Multiple test boxes for prospects to Go for over 1 alternative that Suits them.
Hidden fields to collect analytical data like supply and referrer.
Merge tags to personalize your forms.
Wishpond enables you to create six different types of well-timed pop-ups-
Exit purpose: This pop-up is the final attempt to grab the attention of Those leads which are just about to leave your website.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a particular quantity of time on your site.
Entrance pop-ups: The moment a visitor lands on your website, a popup appears.
Click popups: All these pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy task. Also, you get pre-designed templates to choose from. The pop up templates are both flexible and highly mobile responsive. You are able to target your popups as you wish, for instance, you can decide on which pages the popups will look and where it won’t. Landing Page Design Tips
A/B testing feature can be found in popups as well. You can test and determine which one is Giving you desired results before finalising one. Additional key features include Social Share Buttons. You can add societal sharing buttons for your popups (for Facebook, Twitter, and G+).
Wishpond supplies Another section for direct data direction where you are able to see all your customers and their data. It may be sorted to different lists as per the category you desire. It has five main areas:
Stats provides a global overview of action taking Place within all your Wishpond campaigns through different links. The analytics supplies metric information to take note of the amount of leads opening mails, switching on campaigns and page views.
Leads provide you with a comprehensive view of Various leads sorted by most recent action. With each click on a lead, you can get all the details of the guide, including their activities, profile information and which lists they’re part of.
Visitors include those who viewed the page but did Not convert on your form. With the usage of this system of collecting visitor data, you can monitor even before they’ve converted. When they finally fill out one of your types, all the monitoring data related to their account merges into their new lead profiles.
Lists allow you to see which leads are part of that lists. This is one of the most important section and also a place to come back and look for distinct listing segments especially if you are creating different clever lists and inactive lines using marketing automation
Lead Properties lets you see all the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your job simple. Together with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements like text boxes, picture, video, social networking buttons, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of this landing page. One minor issue that I faced when using the editor would be , I had to click many times to select a text. You have to double click it to select and edit, but I guess I double-clicked it to get a couple of times. But what I got in the end is a totally professional landing page. I guess with all the outcome; I could manage to click few times extra! Each of the templates are cellular responsive. With more than 100 templates, you can produce a high-definition landing page for virtually any industry.
You can run A/B Tests for multiple variants of your landing page. Wishpond runs the exam for you and provides you comprehensive reports. Depending on the precise findings, you can zero upon the very best version of your landing page. You will need no coding knowledge to create such interactive and all-device-compatible landing pages.
This is not all. You are able to do together with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you may use the WP plugin to build your landing page directly within WP dashboard. In the same way, you can easily publish your landing page on your domain name and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This lets your leads to register instantly for a workshop or webinar or enjoys of these by simply clicking on the link. They do not need to give any other additional details.
Events and Advertising
You can run Exciting competitions and promotions on Wishpond. You can collect email addresses . Later, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It provides an option to use Facebook Like Buttons as vote methods. This facilitates share and likes. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to encourage rewards for referrals. In these reward contests, the entrants get rewarded when they refer their friends to enter your contest. I have discussed the customizable types above. It’s possible to take advantage of this feature here too.
To help you create Your contests interesting and far-fetched, Wishpond comprises ten other programs that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on social networking platforms like Facebook, Twitter, or in your site. Be it any stage, your own promotions and contests will look great on laptops, tablets and phones. You can get more enjoys and follows by incorporating a Facebook Like a Twitter follow alternative. Landing Page Design Tips
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing software, eCommerce tools, Webinar tools, plus a whole lot more. Below is the listing of tools Wishpond integrates with:
CRM Integrations: Lead capturing on a Web Site and Social Networking platforms Are likely to be a cakewalk together –
Lead capturing is Followed by auto syncing of leads between your email marketing program and Wishpond account. This is eased by programs like:
Wishpond incorporates With a help desk app UserVoice, and also with SurveyMonkey for effective polls. Integrations using Webinar apps like ClickWebinar and GoToWebinar will help you conduct smooth webinars for your prospects as soon as they register on one of your campaigns.
Other integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn provides access to more than 500 additional apps.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you are looking for drip email campaigns or want to send personalized mails, Wishpond has all of the features ready for you.
Not only this, you Can add dents to your own leads and segment them based on their activities. Add to this; you get real-time analytics to help you assess the performance of your automated workflow. You can use combine tags to personalize your emails depending on the information you have in your database. Wishpond integrates with various email marketing tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can pick from three different programs Wishpond offers — Basic, Pro and Development. Apart from the typical attributes, the Basic program has a limitation on the prospects up to 1000, Email marketing a month up to 10,000 with a single user that has a price tag of $45 for each month.
The Development Plan is for $129/month using 10000 maximum leads with unlimited customers and the rest of the notable features of Pro and Basic packages. In addition to all that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Service is free for everybody. You may sign up for a FREE 14-Day trial for any of the plans before paying. Landing Page Design Tips
Special Perks From Wishpond
Wishpond also Provides unique perks in most of their other services. If you are a client, you can avail these offers:
30 Days free for Appointlet that’s a beneficial tool to book appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive screen and PPV marketing research tool which assesses competitor’s ad strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to website owners, bloggers or internet advertising pros. It supplies a recurring 30% commission with no payment for the service. You receive consistent online payouts which can be easily monitored through GetAmbassador. When you join as an affiliate, you’ll be given with a unique tracking link. When Wishpond receives any visitor via your affiliate link, it will directly link it with your own affiliate account; and if the visitor buys a subscription, either on precisely the same trip or afterwards, you will be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you receive a more than marginal accessibility to ingenious advertising tools like GetAmbassador and Tracking Dashboard which allows you to monitor all of your tasks including clicks, commission, and earnings. Banner ads are easily posted on sites or websites. Case Studies and Testimonials are employed in sites, blogs, and landing pages. You get access to affiliate a landing page in which you can go via the templates, participate effectively in Wishpond’s official Academy and post Banner ads that may be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you will need to wait for a while!
Wishpond for Agencies
Wishpond provides A simple software for agencies. Agencies have multiple customers to deal with, and Wishpond fits perfectly within this scenario. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create nice popup forms to your clients.
Collaborate easily with your group with numerous user accounts. The Governance option lets you limit users’ access to the client accounts they are working on.
Show your customers beautifully designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies across the globe. 1 such firm is TrueCaller. A very common title, Truecaller lets you identify who’s calling you and from where. The success of TrueCaller is unmatched, and Wishpond has become a part of this success story.
TrueCaller desired To collect stories of the users in a creative manner. The main aim was to know how each user has got or not benefitted with TrueCaller. Every experience issues and TrueCaller wanted to get hold of the users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to gather all of the info, which is what occurred:
Over 70K+ participants
TrueCaller became the top keyword on social media during the competition
400 percent growth in Facebook followers
Another firm, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies which prove the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other strong competitors. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a tough competition. But here I will only tell you why I’ll vote for Wishpond from those four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free support, and their plans are quite expensive. The package of $249 $399 and $999 named Turnkey, Professional and Designer respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, along with few other channels.
Struta Doesn’t have the website popups feature. The assortment of templates can also be less. No marketing automation or direct information analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There’s a lack of lead data analysis which can be used for turning leads into loyal clients. I think with Strutta, I needed to spend more time. To the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I believe Wishpond beats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry alternative, I would still vouch for the multiple marketing apps from Wishpond. Wishpond offers advertising automation, which can be missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may attract users. But I am convinced those that are unwilling to compromise their marketing needs, will go ahead and’buy’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation instrument with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares All of the features within Wishpond. However, Aritic PinPoint exhibits a much richer attribute list. For example, Wishpond offers global stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation package from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the center. You get deep email segmentation based on lead behaviour, events, period where the lead/customer is currently in with respect to the buyers’ travel, and demographics such as age, sex, linking date, etc.. Email campaigns are complex due to this comprehensive segmentation.
Additionally, Aritic PinPoint operates on a multichannel approach towards promotion. You can join and nurture your leads via mails, SMS campaigns, push notifications, landing pages, mobile notifications, and societal media integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing section. Considering that Aritic PinPoint is much more sophisticated than Wishpond and has a great deal of attributes, it’s costlier. For an enterprise, Aritic PinPoint offers account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their website with GDPR related Info And today has all of the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just taking a look at the cost! Their services begin from zero and move on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all the features. Shortstack provides just over 30 pre-design topics unlike the countless options from Wishpond. Another severe lapse is the deficiency of real-time testing for customized layouts. Another point of difference is, together with Shortstack the amount of consumers or team members can also be strictly restricted to one. In cases where multiple users are wanted, a price of about $29 per each month is achievable; unlike Wishpond which may provide a number of users with restricted access to data.
This brings us to The close of the inspection of Wishpond. This tool Is Ideal for a marketer, also I Must say it’s a very easy to use the tool. Now that you are aware of all the Attributes, perks and pricing strategies, you must begin using the tool. You can Always start with the 14-day trial period for the plan that suits you. Let me Know your views about this particular tool, and also if you come across another better Option to Wishpond. Landing Page Design Tips