Overview Landing Page Dreamweaver
Instapage is a program dedicated to helping you produce better landing pages. Landing Page Dreamweaver
The first thing you need to know is that it’s 100 percent Devoted to landing Landing and pages pages only.
Like another great’s out there, this software Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive pages
Publish pages fast
A clean user interface
Access to professional stock pictures
But these are only a couple of the highlights. Let’s dig into what makes Instapage so good at what it does.
As Soon as You’ve selected your template, then you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and layouts to match your current site or advertising materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be inside the page. With it, you can add:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to drag your components to, you can place them anywhere on the page you prefer.
As you drag your components to various places, Instapage will display Guidelines to help you space and align all elements accordingly.
And, because using a mobile-friendly layout is essential Nowadays, Instapage lets you easily switch between mobile and desktop view to make sure everything is optimized and placed so across all of the devices.
If need be, you could also edit your page directly from the cell view.
How To Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the process of creating a landing page.
When you initially log in, you’ll find a listing of All of the landing pages You have created. If this is the first, naturally, you won’t have a lot to pull out of here.
Instead, choose Create a Normal Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and Might be a Fantastic route to go if you are designing a page especially for mobile use. All these are designed to load incredibly quickly, but you are going to get this choice if you’re signed up for the Enterprise program.
For our purposes, we’re going with a template.
When you choose to use an Instapage template, then you’ll be presented with All accessible templates.
That is 194 choices, to be exact.
To make it easier, it is possible to filter out the templates by particular types Depending on the goal of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, mobile app, and thank you page. Landing Page Dreamweaver
Post Your Landing Page
When you are ready to publish your webpage, you have a few options.
You can print it to:
A Customized domain name
A demonstration page
A custom domain name is really self-explanatory. Just enter in the domain name You’d love to publish to. But beware, this one does need a modest technical know-how. Fortunately, Instapage includes a video to help you through the procedure.
If you host a Website on WordPress and want to publish your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook webpage, and it’ll publish.
Or, if you want a Complete demo of your page until it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage Includes a few additional features that assist separate from Another applications on the market.
Instablocks — these are handy for times when you have to create multiple landing pages, but don’t wish to modify the fashion of the page. Rather than recreating your complete webpage, it will save your components for you to be reused. You will have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a very cool analytics feature that provides you insight into how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the page. Notice: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to examine unique components of your page, it is possible to divide test using Instapage. Just duplicate your main copy and produce another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller version and others are going to observe the variation. Info on how each performs will be kept on your Instapage analytics department.
Analytics And Reporting
Obviously, no leading marketing software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The neat thing about Instapage Is It Permits You to set up Conversion goals right in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals segment, you can set Certain goals to track in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you’ll find information about your page’s conversion rate depending on the targets you set.
This is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the visitors split between the two test versions here.
You will also find a section that gathers information on the leads each Page has accumulated.
Naturally, Instapage is not without its flaws, and it falls a bit short Of its rivals in these areas:
The big one: cost. Instapage is significantly more expensive than most of its competitors
Advanced features only available with costlier plans
may have more information, such as high performing pages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration attributes for teams
Excellent customer support and help attributes
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide alarms.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the match for you.
Generally, most will benefit in the Optimizer program.
While you can get away with the basic Core program for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to useful tools like heatmaps and A/B testing, which can help your overall conversion speed later on.
All in all, Instapage is a great option for People Who need to put Jointly quick, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its additional features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help guide your creation and plan, and conversion target tracking will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. Landing Page Dreamweaver