Intro Landing Page Easy Builder
Instapage is a software dedicated to helping you create better landing pages. Landing Page Easy Builder
The first thing you need to know is that it’s 100% dedicated to landing Pages and landing pages only.
Like another great’s on the market, this program offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Generation of mobile-responsive pages
Publish webpages quickly
A clean user interface
accessibility to specialist stock pictures
But these are only a couple of the highlights. Let us dig into what makes Instapage so great at what it does.
As Soon as You’ve chosen your template, you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best about, and with it you can adjust the fonts, colours, and designs to match your existing website or marketing materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be inside the webpage. With it, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to haul your components to, you can put them anywhere on the page you prefer.
As you drag your elements to different areas, Instapage will display Guidelines that will assist you space and align all elements so.
And, because having a mobile-friendly layout is essential these days, Instapage allows you to easily switch between desktop and mobile view to be certain everything is placed and optimized so across all devices.
If need be, you can even edit your webpage straight from the cell view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I’d take you Through the procedure of producing a landing page.
When you initially log into, you’ll find a list of All of the landing pages You have created. If this is your first, naturally, you won’t have a lot to pull from here.
Instead, select Create a Standard Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Good route to go if you’re designing a webpage especially for mobile usage. These are designed to load incredibly quickly, but you are going to get this choice if you are signed up for the Enterprise plan.
For our purposes, we are going with a template.
When You Decide to use an Instapage template, then you’ll be presented with All available templates.
That’s 194 choices, to be exact.
To make it easier, it is possible to filter out the templates by specific types Depending upon the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile app, and also thank you page. Landing Page Easy Builder
Post Your Landing Page
When you are ready to print your page, you have a couple options.
You can print it to:
A Customized domain name
A demonstration page
A customized domain is pretty self-explanatory. Simply enter in the domain You would like to print to. But beware, this one does require a modest technical know-how. Luckily, Instapage includes a video to help you through the process.
If you host a Website on WordPress and want to print your landing page There, Instapage includes a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress site and print right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook page, and it’ll publish.
Or, if you want a full presentation of your webpage until it goes live, print it To Instapage’s demo domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few additional features that assist separate from Another software out there.
Instablocks — those are useful for times when you need to create multiple landing pages, but do not want to change the style of the page. Rather than recreating your entire page, it is going to save your elements for you to be reused. You’ll have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics attribute that provides you insight into how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend time on the page. Note: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to test unique elements of your page, it is possible to divide test using Instapage. Just copy your main copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control variant and others are going to see the variant. Information about how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Of course, no top Advertising software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its greatest Selling things.
The cool thing about Instapage Is It allows you to install Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals segment, you can set specific goals to monitor in Your own analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you webpage is pushed Live, you’ll find information about your webpage’s conversion rate depending on the targets you establish.
That is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the traffic split between the two test versions here.
You will also find a section that collects information on the prospects each Page has collected.
Obviously, Instapage isn’t without its defects, and it falls somewhat short Of its competitors in these areas:
The big one: price. Instapage is more expensive than many of its rivals
Advanced features only available with costlier plans
may have additional analytics, such as high performing pages
Here’s a rundown of all Instapage’s most impressive attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for groups
Great customer support and help features
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the fit for you.
Generally, most will benefit from the Optimizer program.
While you can get away with the basic Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer gives you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion speed in the future.
All in all, Instapage is a great option for those who need to put Together fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its extra features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help guide your production and plan, and conversion target tracking will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Landing Page Easy Builder