Intro Landing Page Form Best Practices
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology firms every year which have enough potential to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation program , got featured. Landing Page Form Best Practices
The inclusion of Wishpond on the Ready to Rocket record is a nod to The way the character of electronic advertising is changing, and Wishpond is set to capitalize on the growing need for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of electronic marketing is evolving to acquire smarter and better. Wishpond fits perfectly in the current market. As automation takes over the Advertising industry, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all your advertising requirements. The highlight of the tool is lead creation and the following analytical procedure. Wishpond helps in building interactive landing pages and design contests, track leads, send emails, and do much more.
Wishpond Enables one to understand”where precisely” and”the way” to measure ahead. To put it differently, it is”completely automated” and”free forever” marketing tool that catalyses the simplest process of nurturing and generating leads.
In this website, I Will help you through the minute details of this tool, write Wishpond review. Based on my user expertise, I believe Wishpond is a must-try for all marketers. With no much-a-do, here are the main features of Wishpond. Landing Page Form Best Practices
Wishpond Review — Quality Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable kinds for your landing page. There are many Flexible templates to select from. Form construction is quite easy with the drag and drop builder. Like landing pages, you can create several versions of your form and conduct A/B test. These forms are simple to create, print and discuss it (website, blog, Facebook Page). You can even publish on wishpond.com and share it. Listed below are few more add-ons you get-
File upload field on your form to collect files and files.
Drop down menu for a very long list of alternatives. This keeps your form short.
Multiple check boxes for leads to opt for over one option that Suits them.
Hidden areas to collect analytical information like supply and referrer.
Merge tags to personalize your own forms.
Wishpond enables you to create six different Kinds of well-timed pop-ups-
Exit purpose: This pop up is the last attempt to catch the attention of Those leads that are just about to leave your site.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor gets Spent a particular quantity of time on your site.
Entrance pop-ups: The moment a visitor lands on your website, a popup appears.
Click popups: All these pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy endeavor. Additionally, you get pre-designed templates to choose from. The pop up templates are flexible and highly mobile responsive. You are able to aim your popups as you wish, for instance, you can choose on which pages the popups will look and where it won’t. Landing Page Form Best Practices
A/B testing feature is available in popups as well. You can test and see which one is Giving you desired results before finalising one. Additional key attributes include Social Share Buttons. You can add social sharing buttons for your popups (such as Facebook, Twitter( and G+).
Wishpond supplies A separate section for direct data direction where you are able to see all your customers and their information. It can be sorted into different lists as per the category you want. It has five Chief regions:
Stats provides an international Summary of action taking Place within all of your Wishpond campaigns through different links. The analytics supplies metric info to pay attention to the amount of prospects opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive perspective of Various leads sorted by most recent activity. With every click on a direct result, you can get all the details of the lead, including their activities, profile data and which lists they’re part of.
Visitors include those who viewed the webpage but did Not convert in your form. With the use of this system of collecting customer data, you can monitor even before they’ve converted. When they finally fill out one of your types, all the monitoring data associated with their account unifies to their new lead profiles.
Lists Permit You to see which leads are part of that lists. This is one of the most important part and a place to come back and check for different list segments especially if you are creating different smart lists and static lines with marketing automation
Lead Properties enables you to see all the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your job easy. Along with the pre-built templates, you can just drag and drop elements to create your landing page. Elements like text boxes, image, video, social media programs, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of the landing page. One slight issue which I faced when using the editor would be , I needed to click several times to select a text. You need to double click it to select and edit, but I guess that I double-clicked it for a couple of times. But what I got at the end is a totally professional landing page. I guess with the result; I could manage to click few times extra! All the templates are mobile responsive. With over 100 templates, you can create a high converting landing page for virtually any business.
You can run A/B Tests for numerous variations of your landing page. Wishpond conducts the test for you and provides you detailed reports. Based on the accurate findings, you can zero upon the best version of your landing page. You’ll require no programming knowledge to make such interactive and all-device-compatible landing pages.
This isn’t all. You are able to do with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you may use the WP plugin to build your landing page right within WP dashboard. Similarly, you can easily publish your landing page in your own domain name and sub-domains.
You can add Auto-submit links to your own emails. This allows your prospects to register immediately for a training or marathon or likes of these by just clicking on the link. They do not have to give any other additional details.
Events and Marketing
You can run Exciting competitions and promotions on Wishpond. You can collect email addresses through voting. Afterwards, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote methods. This facilitates share and likes. Another choice is to add share buttons for Facebook, Twitter, and Google+. You can also encourage benefits for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to get into your contest. I have discussed the customizable forms over. It’s possible to use this feature here as well.
To Assist You create Your contests interesting and far-fetched, Wishpond includes ten additional programs that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal media platforms such as Facebook, Twitter, or on your site. Be it any stage, your promotions and competitions will look great on laptops, tablets and phones. You can get more likes and follows by incorporating a Facebook Like button or a Twitter follow alternative. Landing Page Form Best Practices
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, and much more. Below is the listing of tools Wishpond integrates with:
CRM Integrations: Lead landing on a Web Site and social media platforms Are likely to be a cakewalk with-
Lead capturing is Followed by auto syncing of prospects involving your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond integrates Using a help desk app UserVoice, and also with SurveyMonkey for successful polls. Integrations with Webinar programs like ClickWebinar and GoToWebinar can help you run smooth webinars for your leads as soon as they sign up on one of your own campaigns.
Other integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to more than 500 additional programs.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you’re seeking trickle email campaigns or wish to send customized mails, Wishpond has all of the features prepared for you.
Not only this, you Can add scores to your leads and segment them according to their activities. Add to the; you get real time analytics that will help you assess the performance of your automated workflow. It is possible to use merge tags to personalize your emails based on the information you have in your database. Wishpond integrates with different email advertising tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can choose from three distinct plans Wishpond provides — Basic, Pro and Growth. Aside from the typical features, the Basic plan has a limitation on the leads up to 1000, Email marketing a month up to 10,000 using a single user that has a price tag of $45 for each month.
The Growth Plan is for $129/month with 10000 greatest leads with unlimited users and the rest of the prominent features of Pro and Fundamental packages. In addition to all that, Priority Support and Training Training Program is also provided. And as consistently Customer Service is free for everybody. You may register for a FREE 14-Day trial for some of those plans before paying. Landing Page Form Best Practices
Special Rewards From Wishpond
Wishpond also Provides special perks in the majority of the other services. If you are a client, you can avail these offers:
30 Days free of Appointlet which is a helpful tool to reserve appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive screen and PPV marketing research tool which assesses competitor’s ad strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to site owners, bloggers or internet marketing experts. It supplies a recurring 30% commission with no payment for the service. You get consistent online payouts that can be easily tracked through GetAmbassador. When you sign up an affiliate, you will be given with a exceptional tracking link. If Wishpond receives some visitor through your affiliate link, it will immediately link it with your affiliate accounts; and when the visitor purchases a subscription, either on the same visit or later, you will be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal access to ingenious advertising tools such as GetAmbassador and Tracking Dashboard which permits you to track all of your activities such as clicks, commission, and earnings. Banner ads are easily posted on blogs or sites. Case Studies and Testimonials are used in websites, sites, and landing pages. You get access to affiliate a landing page in which you are able to go via the templates, engage efficiently in Wishpond’s official Academy and post Banner ads which can be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you will have to await a while!
Wishpond for Agencies
Wishpond provides A easy software for bureaus . Agencies have multiple customers to deal with, and Wishpond fits perfectly within this scenario. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make nice popup forms for your clientele.
Collaborate easily with your group with multiple user accounts. The Governance option enables you to limit users’ access to the client accounts they’re working on.
Show your customers beautifully designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the world. One such company is TrueCaller. A very common name, Truecaller lets you recognize who’s calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has been a component of this success story.
TrueCaller desired To gather tales of the customers in a creative manner. The most important aim was to understand how each user has got or never benefitted with TrueCaller. Every experience issues and TrueCaller desired to contact the consumers’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a contest to gather all of the information, and this is what occurred:
More than 70K+ participants
TrueCaller became the best keyword on societal media during the competition
400 percent increase in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are numerous more awesome case studies which show the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other strong opponents. In cases like this, I believe Rafflecopter, Strutta, and Shortstack possess the potential to provide Wishpond a tough competition. But here I shall just tell you why I will vote for Wishpond from those four apps:
Wishpond vs. Strutta
Strutta does not Provide any free support, and their strategies are rather expensive. The package of $249 $399 and $999 called Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, and few other channels.
Struta Doesn’t possess the website popups feature. The variety of templates can also be less. No marketing automation or direct data analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There is a deficiency of lead data analysis that can be used for turning leads to loyal clients. I believe with Strutta, I had to invest more time. On the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I think Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry option, I would vouch for the numerous advertising apps from Wishpond. Wishpond offers marketing automation, which can be missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program that might attract users. But I am convinced those who are unwilling to compromise their advertising requirements, will go ahead and’purchase’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation tool with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares All of the attributes within Wishpond. But, Aritic PinPoint exhibits a much richer feature list. For example, Wishpond offers global stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the core. You receive deep e mail segmentation based on direct behaviour, events, period where the lead/customer is presently in with respect to the buyers’ travel, and demographics such as age, sex, joining date, etc.. Email campaigns are complex because of this comprehensive segmentation.
Also, Aritic PinPoint works on a multichannel strategy towards marketing. It’s possible to connect and nurture your leads via mails, SMS campaigns, drive notifications, landing pages, mobile notifications, and social media integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing department. Considering that Aritic PinPoint is much more sophisticated than Wishpond and contains a lot of features, it’s costlier. For an organization, Aritic PinPoint provides account-based advertising that’s absent in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And now has all of the detail available here to help their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply taking a look at the price! Their services begin from zero and proceed on to $29 for the simple plan. The Enterprise program at $499 gives you access to all the features. Shortstack provides only over 30 pre-design themes unlike the countless choices from Wishpond. Another serious lapse is the lack of real time testing for customized layouts. Another point of difference is, with Shortstack the number of consumers or group members is also strictly limited to one. In circumstances where multiple users are desired, a price of about $29 per each month is achievable; unlike Wishpond which may provide multiple users with limited access to info.
This brings us The end of the inspection of Wishpond. This tool Is Ideal for a marketer, and that I Must say it is a really simple to use the tool. Now that you are aware of all the Attributes, pricing and perks strategies, you must start using the tool. You can Always start with the 14-day trial period for the program that suits you. Let me Understand your views about this tool, and if you come across another better Option to Wishpond. Landing Page Form Best Practices