Introduction Landing Page Optimization Best Practices
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology firms every year which have enough potential to conquer their peers. This past year, Wishpond Technologies, that technical in marketing automation program , got featured. Landing Page Optimization Best Practices
The inclusion of Wishpond on the Ready to Rocket list is a nod to How the nature of digital advertising is changing, and Wishpond is positioned to capitalize on the growing demand for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of electronic advertising is evolving to get smarter and better. Wishpond fits perfectly in the present industry. As automation takes over the Advertising industry, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all of your advertising requirements. The highlight of this tool is lead creation and the next analytical process. Wishpond helps in creating interactive landing pages and layout contests, track prospects, send emails, and do much more.
Wishpond Allows you to understand”where exactly” and”how” to step ahead. In other words, it’s”completely automated” and”free forever” advertising tool which catalyses the easiest process of nurturing and generating leads.
In this website, I Will help you through the minute details of this tool, write Wishpond review. According to my user experience, I believe Wishpond is a must-try for many marketers. Without much-a-do, here are the main features of Wishpond. Landing Page Optimization Best Practices
Wishpond Review — Features Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms for your landing page. There are many Flexible templates to select from. Form building is quite simple with the drag and drop builder. Like landing pages, you may make several variations of your own form and conduct A/B test. These forms are simple to make , publish and discuss it (website, site, Facebook Page). You might also print on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field on your form to accumulate files and files.
Drop down menu for a long list of options. This keeps your kind short.
Multiple check boxes for prospects to opt for more than one option that Suits them.
Hidden areas to collect analytical information like supply and referrer.
Merge tags to personalize your own forms.
Wishpond lets you create six Distinct types of well-timed pop-ups-
Exit intent: This pop-up is the last attempt to grab the attention of Those prospects which are about to leave your site.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor has Spent a particular quantity of time on your site.
Entrance pop-ups: The moment a visitor lands on your website, a popup appears.
Click popups: All these pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless task. Additionally, you get pre-designed templates to pick from. The pop up templates are both flexible and highly mobile responsive. You are able to target your popups as you wish, for instance, you can decide on which pages the popups will appear and where it will not. Landing Page Optimization Best Practices
A/B testing feature is available in popups as well. You can test and see which one is Giving you desired outcomes before finalising one. Other important features include Social Share Buttons. You can add social sharing buttons to your popups (for Facebook, Twitter( and G+).
Wishpond supplies A separate section for direct data management where you are able to see all your customers and their information. It can be sorted to various lists in accordance with the category you want. It’s five main regions:
Stats provides an international Summary of action taking Place within all of your Wishpond campaigns via different links. The analytics provides metric information to take note of the number of leads opening emails, converting on campaigns and page views.
Leads provide you with a detailed perspective of Different leads sorted by most recent action. With each click on a direct result, you can get all the details of the guide, including their actions, profile data and which lists they’re a part of.
Visitors include those who viewed the webpage but did Not convert in your form. With the use of the system of collecting customer data, it is possible to track even before they’ve converted. When they finally fill out among your types, all of the monitoring data associated with their accounts unifies into their new lead profiles.
Lists allow you to see which leads are part of which lists. This is among the most important section and also a place to come back and look for different list sections especially If You’re creating different smart lists and inactive lines using marketing automation
Lead Properties enables you to see All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your job simple. Together with the pre-built templates, you can just drag and drop elements to make your landing page. Elements such as text boxes, image, video, social media buttons, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of the landing page. 1 slight issue that I faced while using the editor would be I had to click several times to pick a text. You have to double click it to select and edit, but I guess that I double-clicked it for a couple of times. But what I got at the end is a thoroughly professional landing page. I guess with the result; I could manage to click few times extra! Each of the templates are cellular responsive. With over 100 templates, you can produce a high-definition landing page for virtually any industry.
You can conduct A/B Evaluations for numerous variants of your landing page. Wishpond conducts the exam for you and provides you comprehensive reports. Based on the precise findings, you can zero on the best version of your landing page. You’ll require no coding knowledge to make these interactive and all-device-compatible landing pages.
This is not all. You are able to do with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you may use the WP plugin to build your landing page right within WP dashboard. In the same way, you can easily publish your landing page in your domain and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This lets your leads to register instantly for a training or marathon or likes of these by just clicking on the hyperlink. They don’t have to provide any other additional information.
Events and Promotions
You can run Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Afterwards, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It provides an option to use Facebook Like Buttons as vote procedures. This eases share and likes. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to promote benefits for referrals. In these reward competitions, the entrants get rewarded when they refer their buddies to enter your contest. I have already discussed the customizable forms over. You can take advantage of this feature here too.
To Assist You make Your competitions interesting and far-fetched, Wishpond includes ten other apps that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on social media platforms such as Facebook, Twitter, or in your own site. Be it any platform, your promotions and competitions will look great on laptops, mobiles and tablets. You can get more enjoys and follows by incorporating a Facebook Like a Twitter follow option. Landing Page Optimization Best Practices
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, and much more. Below is the listing of resources Wishpond integrates with:
CRM Integrations: Lead landing on a Web Site and social media platforms Are going to be a cakewalk with-
Lead capturing is Followed by auto syncing of leads involving your email marketing app and Wishpond account. This is facilitated by programs like:
Wishpond integrates Using a help desk program UserVoice, and additionally with SurveyMonkey for successful surveys. Integrations using Webinar programs like ClickWebinar and GoToWebinar can allow you to conduct smooth webinars to your leads as soon as they register on one of your campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 other programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are looking for trickle email campaigns or wish to send personalized emails, Wishpond has all the features prepared for you.
Not only this, you Can add scores to your leads and segment them based on their actions. Add to the; you get real-time analytics that will assist you assess the performance of your automated workflow. It is possible to use merge tags to customize your emails depending on the info you have on your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can choose from three different programs Wishpond offers — Basic, Pro and Growth. Apart from the common features, the fundamental plan has a limitation on the leads up to 1000, Email marketing per month up to 10,000 using one user that has a price tag of $45 for monthly.
The Development program is for $129/month with 10000 maximum contributes with unlimited users and the rest of the notable features of Pro and Fundamental packages. In addition to all of that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Support is free for all. You can register for a FREE 14-Day trial for any of the programs before paying. Landing Page Optimization Best Practices
Special Perks From Wishpond
Wishpond also Provides unique perks in most of the other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet that’s a beneficial tool to reserve appointments with feedback directly from Wishpond;
Free Trial and reduction in 30xofAds which is a comprehensive display and PPV marketing research tool that assesses competitor’s advertising strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to website owners, bloggers or online marketing experts. It supplies a recurring 30% commission with no payment for the service. You get consistent online payouts that will be easily monitored through GetAmbassador. When you sign up as an affiliate, you will be provided with a unique tracking link. If Wishpond receives any visitor through your affiliate link, it will directly associate it with your affiliate accounts; and if the visitor purchases a subscription, either on the exact same visit or afterwards, you’ll be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you get a more than marginal access to ingenious marketing tools such as GetAmbassador and Tracking Dashboard which permits you to track all your activities such as clicks, commission, and revenue. Banner ads can be easily posted on sites or websites. Case Studies and Testimonials are used in sites, sites, and landing pages. You get access to affiliate a landing page in which you are able to go through the templates, engage effectively in Wishpond’s official Academy and post Banner ads that may be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you’ll need to wait for a while!
Wishpond for Agencies
Wishpond provides A easy software for bureaus . Agencies have multiple clients to address, and Wishpond fits perfectly in this scenario. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make nice popup forms to your clientele.
Collaborate easily with your team with multiple user accounts. The Governance option enables you to restrict users’ access to the client accounts they’re working on.
Show your clients superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. One such firm is TrueCaller. A very common title, Truecaller lets you recognize who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has become a part of the success story.
TrueCaller desired To collect tales of the customers in a creative manner. The main goal was to know how each user has got or never benefitted with TrueCaller. Every experience matters and TrueCaller wanted to get hold of the users’ personal experiences. Wishpond became the catalyzing energy in this. TrueCaller ran a competition to gather all information, and this is what happened:
Over 70K+ participants
TrueCaller became the best keyword on social media throughout the competition
400 percent increase in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are many more awesome case studies that show the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other powerful opponents. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the capability to provide Wishpond a tough competition. But here I shall only tell you why I will vote for Wishpond out of those four apps:
Wishpond vs. Strutta
Strutta doesn’t Provide any free support, and their plans are quite expensive. The bundle of 249 $399 and $999 named Turnkey, Designer and Professional respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, website, iframe, and few other stations.
Struta Doesn’t have the site popups feature. The assortment of templates can also be less. No marketing automation or lead data analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There is a lack of lead data analysis that can be used for turning leads to loyal clients. I believe with Strutta, I needed to invest more time. To the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I believe Wishpond beats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry option, I would still vouch for the numerous marketing programs from Wishpond. Wishpond offers marketing automation, which is also lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program which may attract users. But I am sure those who are reluctant to compromise their marketing needs, will proceed and’purchase’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation instrument with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares All of the features present in Wishpond. But, Aritic PinPoint exhibits a much richer feature list. For instance, Wishpond provides global stats for all of the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation package from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the center. You receive deep e mail segmentation based on direct behaviour, events, period where the lead/customer is currently in with regards to the buyers’ journey, and demographics such as location, age, gender, linking date, etc.. Email campaigns are complex due to this in-depth segmentation.
Also, Aritic PinPoint operates on a multichannel approach towards promotion. It’s possible to connect and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, cellular notifications, and societal networking integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing section. Considering that Aritic PinPoint is much more advanced than Wishpond and has a great deal of features, it’s more expensive. For an enterprise, Aritic PinPoint provides account-based advertising which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And today has all of the detail available here to help their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just looking at the price! Their services start from zero and proceed on to $29 for the basic plan. The Enterprise program at $499 gives you access to all of the attributes. Shortstack provides just over 30 pre-design themes unlike the countless choices from Wishpond. Another serious lapse is the deficiency of real-time testing for customized designs. Another point of difference is, with Shortstack the number of users or group members is also strictly restricted to one. In circumstances where multiple users are desired, a cost of around $29 per month is achievable; unlike Wishpond which can provide a number of users with restricted access to info.
This brings us The close of the inspection of Wishpond. This instrument Is Ideal for a marketer, and that I Must say it’s a very simple to use the application. Now that you are aware of each of the Attributes, pricing and perks plans, you must start using the tool. You can Always start with the 14-day trial period for the plan that suits you. Let me Know your views about the particular tool, and also if you come across another better Alternative to Wishpond. Landing Page Optimization Best Practices