Introduction Landing Page Optimization Book
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology firms annually which have enough capacity to conquer their peers. This year, Wishpond Technologies, that specialized in marketing automation program , got showcased. Landing Page Optimization Book
The addition of Wishpond on the Ready to Rocket list is a nod to How the nature of electronic marketing is shifting, and Wishpond is set to capitalize on the growing need for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of electronic advertising is evolving to get better and smarter. Wishpond fits perfectly in the present market. As automation takes over the Advertising industry, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your marketing needs. The highlight of the tool is lead creation and the next analytical process. Wishpond can help in building interactive landing pages and layout contests, track prospects, send mails, and do so much more.
Wishpond Enables one to know”where precisely” and”how” to step forward. To put it differently, it is”fully automated” and”free forever” marketing tool which catalyses the simplest procedure for nurturing and generating prospects.
In this website, I Will help you through the second information of the tool, compose Wishpond review. Based on my user experience, I think Wishpond is a must-try for many marketers. Without much-a-do, here are the primary characteristics of Wishpond. Landing Page Optimization Book
Wishpond Review — Attribute Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable kinds for your landing page. There are numerous Flexible templates to choose from. Form construction is quite simple with the drag and drop builder. Like landing pages, you may create several versions of your own form and run A/B test. All these forms are easy to make , publish and discuss it (site, blog, Facebook Page). You might even print on wishpond.com and share it. Here are a couple more add-ons you get-
File upload field on your form to collect files and files.
Drop down menu for a very long list of alternatives. This keeps your form short.
Multiple check boxes for prospects to opt for more than 1 option that Suits them.
Hidden areas to collect analytical information like source and referrer.
Merge tags to customize your own forms.
Wishpond enables you to create six different Kinds of well-timed pop-ups-
Exit purpose: This pop up is the last attempt to grab the attention of Those prospects which are about to leave your website.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor gets Spent a specific quantity of time on your site.
Entry pop-ups: The minute a visitor lands on your website, a popup appears.
Click popups: All these pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an effortless endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are both flexible and highly mobile responsive. You can aim your popups as you desire, for instance, you can choose on which pages the popups will look and where it will not. Landing Page Optimization Book
A/B testing feature can be found in popups as well. You can examine and see which one is Giving you desirable results before finalising one. Additional key attributes include Social Share Buttons. It’s possible to add societal sharing buttons for your popups (such as Facebook, Twitter, and G+).
Wishpond supplies A separate section for direct data management where you can see all of your customers and their data. It may be sorted into different lists in accordance with the category you want. It has five Chief areas:
Stats provides an international overview of action taking Place within all of your Wishpond campaigns through different links. The analytics provides metric information to take note of the amount of leads opening mails, switching on campaigns and page views.
Leads provide you with a comprehensive perspective of Various leads sorted by most recent activity. With every click on a direct result, you can receive all the details of the guide, such as their activities, profile data and which lists they are part of.
Visitors include those that viewed the webpage but did Not convert in your form. With the usage of this system of collecting visitor data, you can monitor even before they’ve converted. When they finally fill out among your types, all the monitoring data associated with their accounts unifies to their new lead profiles.
Lists allow you to see which prospects are part of that lists. This is among the most important part and a place to come back and check for different list segments especially If You’re creating different smart lists and inactive lines with marketing automation
Lead Properties enables you to view All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your task easy. Together with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements like text boxes, image, video, social media programs, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of this landing page. 1 minor issue that I faced when using the editor isI had to click many times to pick a text. You have to double click it to select and edit, but I figure that I double-clicked it for a couple of times. But what I got at the end is a totally professional landing page. I guess with all the result; I could can click few times additional! Each of the templates are cellular responsive. With over 100 templates, you may produce a high converting landing page for any industry.
You can run A/B Tests for multiple variations of your landing page. Wishpond runs the exam for you and provides you detailed reports. Based on the accurate findings, you can zero on the best version of your landing page. You will require no coding knowledge to make such interactive and all-device-compatible landing pages.
This is not all. You can do with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you can use the WP plugin to build your landing page right within WP dashboard. In the same way, it is simple to publish your landing page on your domain name and sub-domains.
You can add Auto-submit links to your emails. This allows your prospects to register instantly for a training or marathon or likes of such by simply clicking on the link. They do not need to give any other additional details.
Events and Advertising
You can run Exciting competitions and promotions on Wishpond. You can collect email addresses through voting. Afterwards, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote methods. This eases share and likes. Another choice is to add share buttons for Facebook, Twitter, and Google+. You can also encourage rewards for referrals. In these reward contests, the entrants get rewarded when they refer their buddies to get into your contest. I’ve already discussed the customizable forms above. It’s possible to take advantage of this feature here as well.
To help you create Your competitions interesting and far-fetched, Wishpond includes ten other programs that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on social media platforms like Facebook, Twitter, or in your own site. Be it any stage, your own promotions and contests will look great on laptops, tablets and phones. It is possible to get more enjoys and follows by adding a Facebook Like button or a Twitter follow alternative. Landing Page Optimization Book
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, plus a whole lot more. Below is the listing of tools Wishpond integrates together:
CRM Integrations: Lead landing on a Web Site and Social Networking platforms Are likely to be a cakewalk together –
Lead capturing is Followed by auto syncing of prospects between your email marketing program and Wishpond account. This is eased by programs like:
Wishpond integrates Using a help desk app UserVoice, and additionally with SurveyMonkey for effective polls. Integrations using Webinar programs like ClickWebinar and GoToWebinar will help you run smooth webinars to your leads once they register on one of your campaigns.
Other integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns provides access to more than 500 additional programs.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A blessing for entrepreneurs, this I already mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you are looking for drip email campaigns or want to send customized mails, Wishpond has all of the features ready for you.
Not only this, you Can add dents to your leads and section them based on their actions. Add to the; you get real time analytics to help you measure the performance of your automated workflow. You can use combine tags to customize your emails depending on the info you have on your database. Wishpond integrates with various email advertising tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can choose from three different plans Wishpond provides — Basic, Pro and Growth. Apart from the common attributes, the Basic program has a limitation on the prospects up to 1000, Email marketing a month up to 10,000 with a single user which has a price tag of $45 for each month.
The Development program is for $129/month with 10000 greatest leads with unlimited users and the rest of the notable features of Pro and Fundamental packages. In addition to all that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Support is free for everybody. You may register for a FREE 14-Day trial for any of the programs before paying. Landing Page Optimization Book
Special Rewards From Wishpond
Wishpond also Provides special perks in the majority of the other services. If you are a customer, you can avail these offers:
30 Days free for Appointlet that’s a helpful tool to book appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds which is a thorough display and PPV advertising research tool which analyses competitor’s advertising strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to website owners, owners or online marketing pros. It provides a recurring 30% commission with no payment for your ceremony. You receive consistent online payouts which will be easily monitored through GetAmbassador. When you join as an affiliate, you will be provided with a unique tracking link. When Wishpond receives some visitor via your affiliate link, it will directly associate it with your affiliate account; and if the visitor buys a subscription, either on the same visit or afterwards, you’ll be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you get a more than marginal accessibility to ingenious advertising tools such as GetAmbassador and Tracking Dashboard which allows you to track all of your tasks such as clicks, commission, and revenue. Banner ads can be easily posted on sites or sites. Case Studies and Testimonials are used in sites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go through the templates, engage efficiently in Wishpond’s official Academy and article Banner ads that may be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you will have to wait for a while!
Wishpond for Agencies
Wishpond supplies A easy software for bureaus . Agencies have multiple customers to address, and Wishpond fits perfectly in this situation. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create nice popup forms to your clientele.
Collaborate easily with your team with numerous user accounts. The Governance option lets you restrict users’ access to the client accounts they’re working on.
Show your clients beautifully designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies across the world. 1 such company is TrueCaller. A very common name, Truecaller lets you recognize who is calling you and from where. The success of TrueCaller is unmatched, and Wishpond has been a component of the success story.
TrueCaller wanted To gather stories of their users in a creative manner. The most important aim was to know how each user has got or not benefitted with TrueCaller. Every experience issues and TrueCaller desired to contact the users’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a contest to collect all of the information, and this is what occurred:
More than 70K+ participants
TrueCaller became the top keyword on societal media during the competition
400 percent increase in Facebook followers
Another company, World Fishing Network, also gained tremendously from Wishpond. There are many more awesome case studies which prove the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other powerful competitors. In cases like this, I believe Rafflecopter, Strutta, and Shortstack possess the capability to provide Wishpond a tough competition. But here I shall only tell you why I will vote for Wishpond from these four programs:
Wishpond vs. Strutta
Strutta does not Provide any free service, and their plans are quite pricey. The package of 249 $399 and $999 named Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, and several other stations.
Struta Doesn’t possess the site popups feature. The assortment of templates is also less. No marketing automation or direct data analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There’s a deficiency of lead data analysis that can be used for turning leads into loyal customers. I believe with Strutta, I had to spend more time. On the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I believe Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry option, I would vouch for the numerous marketing apps from Wishpond. Wishpond offers marketing automation, which is also lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan that might attract users. But I am convinced those that are reluctant to compromise their advertising needs, will go ahead and’buy’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation tool with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares all the attributes within Wishpond. However, Aritic PinPoint displays a much richer attribute record. For example, Wishpond offers international stats for all the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the center. You receive deep email segmentation based on direct behaviour, events, period where the lead/customer is currently in with regards to the buyers’ travel, and demographics like location, age, sex, linking date, etc.. Email campaigns are advanced because of this comprehensive segmentation.
Additionally, Aritic PinPoint works on a multichannel approach towards marketing. It’s possible to connect and nurture your prospects via mails, SMS campaigns, drive notifications, landing pages, cellular notifications, and societal media integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing section. Considering that Aritic PinPoint is much more advanced than Wishpond and contains a great deal of attributes, it is more expensive. For an enterprise, Aritic PinPoint offers account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their website with GDPR related Info And now has all of the detail available here to assist their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just taking a look at the cost! Their services start from zero and proceed on to $29 for your simple plan. The Enterprise plan at $499 gives you access to all of the attributes. Shortstack provides only over 30 pre-design topics unlike the countless options from Wishpond. Another severe lapse is the deficiency of real time testing for customized designs. Another point of difference is, together with Shortstack the number of users or team members can also be strictly limited to one. In cases where multiple users are wanted, a cost of around $29 per each month is achievable; unlike Wishpond which may provide a number of users with restricted access to data.
This brings us The end of the review of Wishpond. This instrument is perfect for a marketer, and that I Must say it is a very easy to use the application. Now That You’re aware of all the Attributes, perks and pricing plans, you must start using the tool. You can Always begin with the 14-day trial period to the program that is appropriate for you. Allow me to Understand your views about this tool, and also if you come across another better Option to Wishpond. Landing Page Optimization Book