Introduction Landing Page Optimization Tim Ash
Sometime back in March 2016, Vancouver-based company Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology companies annually that have sufficient capacity to beat their peers. This past year, Wishpond Technologies, that technical in marketing automation program , got showcased. Landing Page Optimization Tim Ash
The inclusion of Wishpond on the Ready to Rocket record is a testament to How the character of digital advertising is changing, and Wishpond is positioned to capitalize on the growing demand for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of electronic marketing is evolving to get better and smarter. Wishpond fits perfectly in the present market. As automation takes over the marketing business, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your advertising needs. The highlight of this tool is lead generation and the next analytical procedure. Wishpond helps in creating interactive landing pages and design competitions, track leads, send mails, and do much more.
Wishpond Enables one to understand”where precisely” and”the way” to step ahead. In other words, it’s”completely automated” and”free forever” advertising tool that catalyses the simplest process of nurturing and generating prospects.
In this blog, I Will help you through the second details of this tool, compose Wishpond review. According to my user experience, I think Wishpond is a must-try for all marketers. With no much-a-do, here are the main features of Wishpond. Landing Page Optimization Tim Ash
Wishpond Review — Quality Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable kinds to your landing page. There are many Flexible templates to select from. Form construction is quite easy with the drag and drop builder. Like landing pages, you can create multiple versions of your form and run A/B test. All these forms are simple to make , print and discuss it (website, blog, Facebook Page). You can also publish on wishpond.com and discuss it. Listed below are few more add-ons you get-
File upload field on your form to accumulate files and documents.
Drop down menu for a very long list of options. This keeps your kind short.
Multiple test boxes for leads to opt for more than 1 option that Suits them.
Hidden fields to collect analytical data like source and referrer.
Merge tags to customize your own forms.
Wishpond lets you create six Distinct types of well-timed pop-ups-
Exit purpose: This pop-up is the final attempt to grab the attention of Those prospects that are just about to leave your site.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a particular amount of time on your website.
Entrance pop-ups: The moment a visitor lands on your website, a popup appears.
Click on popups: These pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You can target your popups as you wish, for example, you can decide on which pages the popups will look and where it won’t. Landing Page Optimization Tim Ash
A/B testing feature can be found in popups too. You can examine and determine which one is Giving you desirable results before finalising one. Additional key attributes include Social Share Buttons. You can add social sharing buttons to your popups (for Facebook, Twitter( and G+).
Wishpond supplies Another section for direct data management where you can see all your customers and their information. It may be sorted into different lists in accordance with the category you want. It has five main regions:
Stats provides a global overview of activity taking Place within all your Wishpond campaigns via different links. The analytics provides metric information to take note of the amount of leads opening emails, switching on campaigns and page views.
Leads provide you with a comprehensive perspective of Different leads sorted by most recent action. With each click on a lead, you can get all the details of the lead, such as their actions, profile data and which lists they’re part of.
Visitors include those that viewed the page but did Not convert on your form. With the usage of the system of collecting customer information, you can monitor even before they’ve converted. When they finally fill out among your forms, all the tracking data related to their account merges to their new lead profiles.
Lists Permit You to see which leads are part of which lists. This is among the most important part and also a place to come back and check for distinct list sections especially If You’re creating different clever lists and inactive lines using marketing automation
Lead Properties enables you to view All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your job easy. Along with the pre-built templates, you can just drag and drop elements to make your landing page. Elements like text boxes, picture, video, social networking programs, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of this landing page. 1 slight issue which I faced while using the editor would be I needed to click several times to select a text. You have to double click it to select and edit, but I figure that I double-clicked it for two or three times. However, what I got at the end is a totally professional landing page. I guess with the result; I could can click few times additional! All the templates are mobile responsive. With more than 100 templates, you may produce a high-definition landing page for any business.
You can conduct A/B Evaluations for numerous variants of your landing page. Wishpond runs the exam for you and gives you detailed reports. Based on the precise findings, you can zero upon the best edition of your landing page. You’ll require no programming knowledge to create these interactive and all-device-compatible landing pages.
This isn’t all. You can do together with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you may use the WP plugin to build your landing page right within WP dashboard. Similarly, it is simple to publish your landing page in your own domain name and sub-domains.
You can add Auto-submit hyperlinks to your emails. This allows your prospects to register instantly for a workshop or webinar or likes of such by simply clicking on the hyperlink. They don’t need to provide any other additional information.
Events and Advertising
You can conduct Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses through voting. Afterwards, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It provides an choice to use Facebook Like Buttons as vote procedures. This eases share and likes. Another choice is to add share buttons for Facebook, Twitter, and Google+. It is also possible to promote benefits for referrals. In these reward contests, the entrants get rewarded when they refer their friends to enter your contest. I have discussed the customizable types over. You can take advantage of this feature here as well.
To help you make Your contests interesting and far-fetched, Wishpond comprises ten additional apps that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal media platforms like Facebook, Twitter, or in your site. Be it any platform, your promotions and competitions will look good on desktops, tablets and phones. It is possible to find more likes and follows by adding a Facebook Like button or a Twitter follow option. Landing Page Optimization Tim Ash
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus much more. Below is the listing of tools Wishpond integrates with:
CRM Integrations: Lead capturing on a Web Site and social media platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of leads between your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond incorporates Using a help desk app UserVoice, and also with SurveyMonkey for effective surveys. Integrations using Webinar programs like ClickWebinar and GoToWebinar will allow you to conduct smooth webinars to your leads once they register on one of your campaigns.
Other integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to over 500 other programs.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A blessing for entrepreneurs, this I mentioned in this informative article — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you’re seeking trickle email campaigns or wish to send customized emails, Wishpond has all of the features ready for you.
In Addition, you Can add dents to your leads and section them based on their activities. Add to the; you get real time analytics to assist you assess the performance of your automatic workflow. It is possible to use combine tags to customize your emails depending on the information you’ve got on your database. Wishpond integrates with different email marketing tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can pick from three different programs Wishpond offers — Basic, Pro and Growth. Apart from the common attributes, the fundamental plan has a limit on the leads up to 1000, Email marketing per month up to 10,000 using a single user that has a price tag of $45 for each month.
The Growth program is for $129/month using 10000 greatest contributes with unlimited customers and the rest of the prominent features of Pro and Basic packages. Along with all of that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Support is free for all. You can register for a FREE 14-Day trial for some of those plans before paying. Landing Page Optimization Tim Ash
Special Perks From Wishpond
Wishpond also Provides special perks in most of their other services. If you are a customer, you can avail these offers:
30 Days free for Appointlet that’s a beneficial tool to book appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds which is a thorough display and PPV advertising research tool that analyses competitor’s ad strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to site owners, bloggers or online advertising experts. It provides a recurring 30% commission with no payment for the ceremony. You get consistent online payouts which can be readily tracked through GetAmbassador. When you sign up an affiliate, you will be provided with a exceptional tracking link. If Wishpond receives some visitor through your affiliate link, it will immediately link it with your own affiliate accounts; and if the visitor buys a subscription, either about the exact same trip or later, you will be paid a 30 percent commission. The commission is revived if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you get a more than marginal access to ingenious marketing tools like GetAmbassador and Tracking Dashboard which permits you to track all your activities including clicks, commission, and revenue. Banner ads are easily posted on blogs or sites. Case Studies and Testimonials are employed in sites, blogs, and landing pages. You get access to affiliate a landing page in which you are able to go through the templates, participate efficiently in Wishpond’s official Academy and article Banner ads that can be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you will need to wait for a short time!
Wishpond for Agencies
Wishpond provides A simple software for bureaus . Agencies have multiple clients to address, and Wishpond fits perfectly in this situation. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clients.
Collaborate easily with your group with numerous user accounts. The Governance option lets you restrict users’ access to the customer accounts they are working on.
Show your customers beautifully designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies throughout the world. One such company is TrueCaller. A very common title, Truecaller lets you recognize who is calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has become a component of this success story.
TrueCaller wanted To collect stories of their users in a creative way. The main aim was to know how each user has benefitted or never benefitted with TrueCaller. Every experience matters and TrueCaller desired to contact the consumers’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a competition to collect all of the info, and this is exactly what happened:
More than 70K+ participants
TrueCaller became the best keyword on social media during the competition
400 percent growth in Facebook followers
Another company, World Fishing Network, also gained tremendously from Wishpond. There are many more awesome case studies which show the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other powerful opponents. In this case, I think Rafflecopter, Strutta, and Shortstack possess the capability to give Wishpond a tough competition. But here I shall just tell you why I will vote for Wishpond out of those four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free support, and their plans are rather expensive. The bundle of $249 $399 and $999 called Turnkey, Designer and Professional respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, along with few different channels.
Struta Doesn’t possess the website popups feature. The variety of templates is also less. No advertising automation or lead data analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a lack of lead data analysis that may be used for turning leads to loyal clients. I believe with Strutta, I needed to spend more time. On the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I think Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry option, I’d vouch for the multiple advertising programs from Wishpond. Wishpond offers advertising automation, which is also lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may attract users. But I am convinced those that are unwilling to compromise with their marketing requirements, will go ahead and’purchase’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation tool with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares All of the features present in Wishpond. But, Aritic PinPoint displays a much richer attribute record. For instance, Wishpond offers global stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the core. You get deep e mail segmentation based on lead behaviour, events, stage where the lead/customer is currently in with respect to the buyers’ journey, and demographics like age, gender, linking date, etc.. Email campaigns are advanced due to this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel strategy towards marketing. You can join and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, cellular notifications, and social networking integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing department. Since Aritic PinPoint is quite a bit more advanced than Wishpond and contains a lot of features, it is costlier. For an enterprise, Aritic PinPoint offers account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their website with GDPR related information And now has all of the detail available here to help their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just taking a look at the price! Their services begin from zero and proceed on to $29 for the simple plan. The Enterprise program at $499 gives you access to all of the features. Shortstack provides only over 30 pre-design topics unlike the countless options from Wishpond. Another serious lapse is the deficiency of real-time testing for customized layouts. Another point of difference is, with Shortstack the amount of users or group members can also be strictly limited to one. In circumstances where multiple users are desired, a cost of around $29 per month is viable; unlike Wishpond which can provide a number of users with limited access to data.
This brings us The close of the inspection of Wishpond. This instrument Is Ideal for a marketer, also that I Must say it is a really simple to use the application. Now that you are aware of all the Features, perks and pricing plans, you must start using the tool. You can Always begin with the 14-day trial period for the program that suits you. Let me Understand your views about the particular tool, and also if you happen across another better Option to Wishpond. Landing Page Optimization Tim Ash