Introduction Landing Page Optimization Tool
Instapage is a software dedicated to helping you produce better landing pages. Landing Page Optimization Tool
The first thing you Want to know is that it is 100 percent dedicated to landing Pages and landing pages only.
Like the other good’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive pages
Publish webpages fast
A fresh user interface
accessibility to specialist stock pictures
But these are just a few of the highlights. Let us dig into what makes Instapage so good at what it does.
Once you’ve selected your template, you’ll be accepted to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best about, and with it you can fix the fonts, colors, and designs to match your existing site or advertising materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be inside the webpage. Using this, you can add:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to haul your components to, you can put them anywhere on the page you prefer.
As you drag your components to different areas, Instapage will exhibit Guidelines that will help you space and align all elements accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage allows you to easily switch between desktop and mobile view to be certain everything is optimized and placed so across all devices.
If need be, you can also edit your webpage directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the procedure of creating a landing page.
When you initially log in, you’ll find a listing of all the landing pages You’ve created. If this is your first, naturally, you won’t have a lot to pull from here.
Rather, choose Create a Standard Page.
This will Provide you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Good path to go if you’re designing a webpage specifically for mobile usage. All these are made to load incredibly quickly, but you are going to get this choice if you’re signed up for the Enterprise program.
For our purposes, we are going using a template.
When you choose to utilize an Instapage template, then you’ll be presented with All available templates.
That’s 194 options, to be exact.
To make it easier, you can filter the templates by specific types Based upon the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Landing Page Optimization Tool
Publish Your Landing Page
When you are ready to publish your page, you have a few choices.
You can print it to:
A custom domain name
A demonstration page
A custom domain is really self-explanatory. Just enter in the domain You’d love to print to. But remember, that one does need a little technical know-how. Fortunately, Instapage comprises a video to walk you through the process.
If you host a Website on WordPress and wish to publish your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress site and publish right there.
Publishing to Facebook is just as simple. Select the option and your Facebook webpage, and it will publish.
Or, If You Would like a full demo of your webpage until it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage Includes a few added features that assist separate from The other software out there.
Included in these are:
Instablocks — those are useful for times when you need to create multiple landing pages, but don’t want to modify the fashion of the page. Rather than recreating your entire webpage, it will save your elements for you to be reused. You will have access to cubes produced by Instapage or you can create your own.
Heatmaps — this is a very trendy analytics feature that provides you insight into how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and where they spend time on the page. Notice: heatmaps are only available with the Optimizer plan
A/B testing — In case you would like to examine unique elements of your page, it is possible to split test utilizing Instapage. Just copy your primary copy and produce another copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the control version and others will observe the variation. Info about how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Of course, no leading marketing software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling things.
The cool thing about Instapage is that it allows you to set up Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals segment, you can set Certain goals to track in Your own analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you page is pushed Live, you will find details about your page’s conversion rate depending on the goals you establish.
That is also where you’ll find information regarding the performance of Your split evaluations, and you may also tweak the visitors split between the two test versions here.
You will also find a section that collects information on the leads each Page has collected.
Naturally, Instapage is not without its flaws, and it falls somewhat short Of its rivals in these areas:
The large one: price. Instapage is significantly more expensive than most of its rivals
Advanced features only available with costlier plans
Could have additional information, such as high performing pages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for teams
Great customer support and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most basic Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion goal monitoring.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded guide alarms.
Instapage does include a free 14-day trial, so you can test the waters To see whether it’s the fit for you.
In general, most will benefit from the Optimizer plan.
While you can get away with the Fundamental Core program for simply designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools like heatmaps and A/B testing, which may help your overall conversion speed later on.
All in all, Instapage is a Fantastic option for those who need to place Jointly fast, professional landing pages.
It delivers high-quality pages in a simple-to-use format, making ideal For novices and more experienced page designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps will help direct your production and plan, and conversion goal monitoring will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. Landing Page Optimization Tool