Intro Landing Page Optimization Tool
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology firms every year which have sufficient capacity to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got showcased. Landing Page Optimization Tool
The addition of Wishpond on the Ready to Rocket list is a nod to The way the nature of electronic marketing is shifting, and Wishpond is set to capitalize on the growing need for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of digital advertising is evolving to get smarter and better. Wishpond fits perfectly in the present industry. As automation takes over the Advertising industry, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all of your advertising needs. The highlight of the tool is lead creation and the next analytical process. Wishpond can help in creating interactive landing pages and design competitions, track leads, send emails, and do much more.
Wishpond Enables you to know”where exactly” and”how” to measure forward. To put it differently, it’s”completely automated” and”free forever” marketing tool that catalyses the easiest process of nurturing and generating leads.
In this website, I Will help you through the second information of the tool, compose Wishpond review. According to my user expertise, I believe Wishpond is a must-try for all marketers. With no much-a-do, here are the primary features of Wishpond. Landing Page Optimization Tool
Wishpond Review — Quality Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable forms for your landing page. There are many Flexible templates to choose from. Form building is very easy with the drag and drop builder. Like landing pages, you can create multiple variations of your own form and conduct A/B test. All these forms are easy to create, print and share it (website, site, Facebook Page). You can also print on wishpond.com and share it. Listed below are few more add-ons you get-
File upload field in your form to collect files and files.
Drop down menu for a long list of alternatives. This keeps your form short.
Multiple check boxes for prospects to opt for more than one alternative that Suits them.
Hidden fields to collect analytical data like source and referrer.
Merge tags to personalize your own forms.
Wishpond lets you create six different Kinds of well-timed pop-ups-
Exit purpose: This pop-up is the last attempt to catch the attention of Those leads that are just about to leave your site.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor gets Spent a specific amount of time on your site.
Entrance pop-ups: The minute a visitor lands on your website, a popup appears.
Click on popups: All these pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy task. Additionally, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You can aim your popups as you desire, for instance, you can decide on which pages the popups will appear and at which it will not. Landing Page Optimization Tool
A/B testing feature is available in popups too. You can examine and determine which one is Giving you desired results before finalising one. Other important attributes include Social Share Buttons. You can add social sharing buttons to your popups (such as Facebook, Twitter( and G+).
Wishpond provides Another section for direct data direction where you are able to see all of your visitors and their data. It can be sorted to various lists as per the category you want. It has five main regions:
Stats provides a global overview of action taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric info to pay attention to the amount of leads opening mails, switching on campaigns and page views.
Leads provide you with a comprehensive perspective of Various leads sorted by most recent activity. With each click on a lead, you can get all the details of the guide, including their activities, profile information and which lists they’re part of.
Visitors include those who viewed the webpage but did Not convert in your form. With the use of the system of collecting customer information, it is possible to track even before they’ve converted. When they finally fill out among your types, all the monitoring data related to their accounts unifies to their new lead profiles.
Lists Permit You to see which prospects are a part of which lists. This is among the most important part and also a place to come back and look for different listing segments especially if you are creating different smart lists and inactive lines using marketing automation
Lead Properties lets you view All of the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your job easy. Along with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements like text boxes, image, video, social networking buttons, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of this landing page. 1 minor issue which I faced while using the editor would be , I needed to click many times to pick a text. You need to double click it to select and edit, but I guess I double-clicked it for a couple of times. However, what I got in the end is a totally professional landing page. I guess with all the result; I could manage to click few times additional! All the templates are mobile responsive. With more than 100 templates, you can create a high-definition landing page for virtually any industry.
You can conduct A/B Tests for multiple variations of your landing page. Wishpond conducts the test for you and provides you detailed reports. Depending on the precise findings, you can zero upon the best edition of your landing page. You will require no coding knowledge to create such interactive and all-device-compatible landing pages.
This isn’t all. You can do together with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you may use the WP plugin to build your landing page directly within WP dashboard. Similarly, you can easily publish your landing page on your domain name and sub-domains.
You can add Auto-submit hyperlinks to your emails. This lets your leads to register instantly for a training or marathon or enjoys of such by simply clicking on the link. They do not need to give any other additional details.
Events and Advertising
You can conduct Exciting contests and promotions on Wishpond. You can collect email addresses . Later, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It gives an choice to use Facebook Like Buttons as vote procedures. This facilitates likes and share. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. You can also promote benefits for referrals. In these benefit contests, the entrants get rewarded when they refer their friends to enter your contest. I have already discussed the customizable types over. You can use this feature here too.
To Assist You create Your contests interesting and far-fetched, Wishpond includes ten additional apps that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on social networking platforms like Facebook, Twitter, or on your site. Be it any platform, your promotions and competitions will look great on laptops, tablets and phones. It is possible to get more enjoys and follows by incorporating a Facebook Like a Twitter follow option. Landing Page Optimization Tool
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, and much more. Below is the listing of tools Wishpond integrates together:
CRM Integrations: Lead landing on a website and Social Networking platforms Are likely to be a cakewalk together –
Lead capturing is Followed by automobile syncing of prospects involving your email marketing program and Wishpond account. This is facilitated by apps like:
Wishpond incorporates Using a help desk program UserVoice, and also with SurveyMonkey for successful polls. Integrations with Webinar programs like ClickWebinar and GoToWebinar can help you conduct smooth webinars to your leads as soon as they sign up on one of your campaigns.
Other integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 other programs.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are looking for trickle email campaigns or wish to send customized emails, Wishpond has all the features prepared for you.
Not only this, you Can add scores to your leads and section them based on their activities. Add to the; you get real time analytics that will help you measure the performance of your automated workflow. It is possible to use merge tags to personalize your emails depending on the info you have in your database. Wishpond integrates with various email marketing tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can pick from three different plans Wishpond provides — Basic, Pro and Growth. Apart from the typical attributes, the fundamental plan has a limit on the leads up to 1000, Email advertising a month up to 10,000 with one user which has a price tag of $45 for each month.
The Growth Plan is for $129/month with 10000 maximum contributes with unlimited users and the rest of the prominent features of Pro and Fundamental packages. In addition to all of that, Priority Support and Training Training Program is also provided. And as consistently Customer Support is free for everybody. You may sign up for a FREE 14-Day trial for some of the programs before paying. Landing Page Optimization Tool
Special Benefits From Wishpond
Wishpond also Provides special perks in most of the other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet that’s a helpful tool to book appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds that’s a thorough display and PPV marketing research tool which assesses competitor’s advertising strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to website owners, bloggers or online advertising experts. It supplies a recurring 30% commission with no payment for the service. You get consistent online payouts which can be easily tracked through GetAmbassador. When you join as an affiliate, you’ll be provided with a unique tracking link. If Wishpond receives some visitor through your affiliate link, it will immediately associate it with your affiliate account; and if the visitor buys a subscription, either on precisely the exact same visit or later, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you receive a more than marginal accessibility to innovative advertising tools such as GetAmbassador and Tracking Dashboard that allows you to monitor all of your tasks such as clicks, commission, and earnings. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are employed in sites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go through the templates, engage efficiently in Wishpond’s official Academy and article Banner ads that can be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you will need to await a while!
Wishpond for Agencies
Wishpond supplies A simple software for bureaus . Agencies have multiple customers to address, and Wishpond fits perfectly in this scenario. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make nice popup forms to your clientele.
Collaborate easily with your team with numerous user accounts. The Governance option lets you restrict users’ access to the customer accounts they’re working on.
Show your customers beautifully designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies across the globe. One such company is TrueCaller. A very common title, Truecaller lets you identify who is calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has been a component of the success story.
TrueCaller wanted To gather tales of their users in a creative way. The most important aim was to know how each user has benefitted or never benefitted with TrueCaller. Every experience matters and TrueCaller desired to get hold of those consumers’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to gather all information, and this is what occurred:
More than 70K+ participants
TrueCaller became the top keyword on societal media during the contest
400 percent growth in Facebook followers
Another firm, World Fishing Network, additionally benefited highly from Wishpond. There are numerous more awesome case studies which prove the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong competitors. In this case, I think Rafflecopter, Strutta, and Shortstack have the capability to give Wishpond a difficult competition. But here I shall only tell you why I will vote for Wishpond out of those four programs:
Wishpond vs. Strutta
Strutta does not Provide any free support, and their plans are quite pricey. The bundle of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, and several different channels.
Struta Doesn’t possess the site popups feature. The assortment of templates is also less. No advertising automation or direct information analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There’s a deficiency of lead information analysis that can be used for turning leads to loyal clients. I believe with Strutta, I needed to spend more time. To the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I believe Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I would still vouch for the numerous advertising programs from Wishpond. Wishpond offers marketing automation, which can be lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan that might entice users. But I am sure those that are unwilling to compromise their marketing needs, will go ahead and’purchase’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation instrument with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares All of the features present in Wishpond. However, Aritic PinPoint exhibits a much richer feature list. For instance, Wishpond provides global stats for all the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the core. You receive deep e mail segmentation based on direct behavior, events, period where the lead/customer is presently in with regards to the buyers’ journey, and demographics such as location, age, sex, linking date, etc.. Email campaigns are advanced due to this comprehensive segmentation.
Also, Aritic PinPoint operates on a multichannel strategy towards promotion. It’s possible to join and nurture your prospects via emails, SMS campaigns, push notifications, landing pages, cellular notifications, and societal networking integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Considering that Aritic PinPoint is quite a bit more advanced than Wishpond and contains a lot of attributes, it’s more expensive. For an enterprise, Aritic PinPoint provides account-based marketing that’s sprinkled in Wishpond.
Update: Wishpond has updated their website with GDPR related information And now has all the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just looking at the cost! Their services begin from zero and move on to $29 for the simple plan. The Enterprise program at $499 gives you access to all the features. Shortstack provides only over 30 pre-design themes unlike the countless choices from Wishpond. Another serious lapse is the lack of real-time testing for customized designs. Another point of difference is, with Shortstack the amount of users or group members can also be strictly limited to one. In cases where multiple users are wanted, a price of about $29 per month is achievable; unlike Wishpond that can provide a number of users with restricted access to data.
This brings us to The end of the inspection of Wishpond. This tool is perfect for a marketer, and I Must say it is a really easy to use the application. Now that you are aware of each of the Attributes, perks and pricing strategies, you must start using the tool. You can Always begin with the 14-day trial period for the program that is appropriate for you. Let me Understand your views about the particular tool, and if you happen across another better Alternative to Wishpond. Landing Page Optimization Tool