Intro Landing Page Performance
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology companies every year that have enough capacity to conquer their peers. This year, Wishpond Technologies, that specialized in marketing automation software, got showcased. Landing Page Performance
The addition of Wishpond on the Ready to Rocket record is a testament to The way the nature of electronic marketing is shifting, and Wishpond is set to capitalize on the growing need for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of electronic advertising is evolving to acquire smarter and better. Wishpond fits perfectly in the present industry. As automation takes over the marketing industry, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all your marketing requirements. The highlight of this tool is lead generation and the next analytical process. Wishpond can help in building interactive landing pages and layout contests, track leads, send mails, and do much more.
Wishpond Enables you to understand”where precisely” and”how” to measure ahead. To put it differently, it is”fully automated” and”free forever” marketing tool which catalyses the easiest procedure for generating and nurturing leads.
In this website, I Will help you through the minute details of this tool, write Wishpond review. According to my user experience, I think Wishpond is a must-try for many marketers. With no much-a-do, here are the main characteristics of Wishpond. Landing Page Performance
Wishpond Review — Features Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
You can add customizable kinds to your landing page. There are many Flexible templates to choose from. Form construction is quite easy with the drag and drop builder. Like landing pages, you may make several variations of your form and conduct A/B test. These forms are simple to make , print and share it (site, site, Facebook Page). You can even publish on wishpond.com and share it. Listed below are a couple more add-ons you get-
File upload field on your form to accumulate files and documents.
Drop down menu to get a very long list of options. This keeps your kind short.
Multiple check boxes for prospects to Go for over 1 option that Suits them.
Hidden areas to collect analytical data like supply and referrer.
Merge tags to customize your forms.
Wishpond lets you create six different Kinds of well-timed pop-ups-
Exit purpose: This pop up is the final attempt to grab the attention of Those leads which are just about to leave your site.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor gets Spent a specific quantity of time on your site.
Entrance pop-ups: The minute a visitor lands on your website, a popup appears.
Click popups: All these pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Also, you get pre-designed templates to choose from. The pop up templates are flexible and highly mobile responsive. You can target your popups as you wish, for instance, you can decide on which pages the popups will look and at which it won’t. Landing Page Performance
A/B testing feature can be found in popups as well. You can examine and determine which one is Giving you desired results before finalising one. Other important attributes include Social Share Buttons. It’s possible to add social sharing buttons to your popups (for Facebook, Twitter( and G+).
Wishpond supplies A separate section for lead data management where you are able to see all of your customers and their data. It can be sorted into different lists as per the category you want. It has five Chief areas:
Stats provides a global Summary of action taking Place within all your Wishpond campaigns through different links. The analytics supplies metric information to pay attention to the amount of prospects opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent action. With every click on a lead, you can get all the specifics of the lead, including their actions, profile information and which lists they’re a part of.
Visitors include those who viewed the webpage but did Not convert in your form. With the usage of the system of collecting customer data, you can track even before they have converted. When they eventually fill out among your types, all the monitoring data related to their account unifies into their new lead profiles.
Lists Permit You to see which prospects are part of which lists. This is among the most important part and a place to come back and look for different list sections especially If You’re creating different clever lists and inactive lines with marketing automation
Lead Properties enables you to see All of the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your task simple. Along with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, picture, video, social media programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of this landing page. 1 minor issue that I faced when using the editor is, I needed to click many times to pick a text. You need to double click it to select and edit, but I figure that I double-clicked it to get a couple of times. However, what I got at the end is a thoroughly professional landing page. I guess with all the result; I could can click few times extra! All the templates are mobile responsive. With more than 100 templates, you may produce a high converting landing page for virtually any business.
You can conduct A/B Evaluations for numerous variations of your landing page. Wishpond conducts the exam for you and gives you detailed reports. Based on the accurate findings, you can zero on the very best version of your landing page. You’ll need no coding knowledge to create these interactive and all-device-compatible landing pages.
This is not all. You are able to do with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you can use the WP plugin to construct your landing page right within WP dashboard. Similarly, you can easily publish your landing page in your domain name and sub-domains.
You can add Auto-submit links to your emails. This allows your prospects to register immediately for a training or marathon or likes of these by just clicking on the link. They do not need to provide any other additional details.
Contests and Advertising
You can conduct Exciting contests and promotions on Wishpond. It’s possible to collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It gives an choice to use Facebook Like Buttons as vote methods. This eases share and likes. Another option is to add share buttons for Facebook, Twitter, and Google+. It is also possible to promote benefits for referrals. In these reward competitions, the entrants get rewarded when they refer their friends to enter your contest. I’ve already discussed the customizable types above. You can take advantage of this feature here as well.
To help you make Your competitions interesting and far-fetched, Wishpond includes ten other programs that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on social media platforms such as Facebook, Twitter, or in your site. Be it any stage, your promotions and contests will look good on desktops, tablets and phones. It is possible to find more enjoys and follows by incorporating a Facebook Like button or a Twitter follow alternative. Landing Page Performance
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, and a whole lot more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead capturing on a Web Site and social media platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of prospects between your email marketing program and Wishpond account. This is eased by apps like:
Wishpond integrates Using a help desk app UserVoice, and additionally with SurveyMonkey for effective polls. Integrations with Webinar programs like ClickWebinar and GoToWebinar will allow you to run smooth webinars to your prospects once they register on one of your campaigns.
Other integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 other programs.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this informative article — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you’re seeking drip email campaigns or want to send personalized emails, Wishpond has all the features prepared for you.
In Addition, you Can add scores to your own leads and section them according to their activities. Add to the; you get real time analytics that will help you measure the performance of your automatic workflow. It is possible to use combine tags to personalize your emails based on the info you have on your database. Wishpond integrates with different email marketing tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can pick from three different programs Wishpond offers — Basic, Pro and Development. Aside from the common attributes, the Basic plan has a limit on the leads up to 1000, Email marketing a month up to 10,000 with one user which comes with a price tag of $45 for monthly.
The Growth program is for $129/month with 10000 maximum contributes with unlimited customers and the rest of the prominent features of Pro and Basic packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Service is free for everybody. You may register for a FREE 14-Day trial for any of the plans before paying. Landing Page Performance
Special Rewards From Wishpond
Wishpond also Provides unique perks in the majority of their other services. If you are a client, you can avail those offers:
30 Days free for Appointlet which is a beneficial tool to book appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds which is a thorough display and PPV advertising research tool that assesses competitor’s ad strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to website owners, bloggers or online advertising experts. It provides a recurring 30% commission with no payment for the service. You get consistent online payouts which will be easily monitored through GetAmbassador. When you join as an affiliate, you’ll be provided with a exceptional tracking link. If Wishpond receives any visitor via your affiliate link, it will directly link it with your affiliate accounts; and when the visitor buys a subscription, either on the same visit or later, you will be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you get a more than marginal accessibility to ingenious advertising tools like GetAmbassador and Tracking Dashboard which permits you to monitor all of your activities such as clicks, commission, and revenue. Banner ads can be easily posted on blogs or sites. Case Studies and Testimonials are used in sites, blogs, and landing pages. You get access to affiliate a landing page in which you can go through the templates, participate efficiently in Wishpond’s official Academy and article Banner ads which can be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you will need to wait for a while!
Wishpond for Agencies
Wishpond supplies A simple software for bureaus . Agencies have multiple customers to address, and Wishpond fits perfectly in this situation. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create fine popup forms for your clientele.
Collaborate easily with your team with multiple user accounts. The Governance option lets you restrict users’ access to the client accounts they are working on.
Show your customers beautifully designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies across the globe. One such company is TrueCaller. A very common title, Truecaller lets you recognize who’s calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller desired To gather stories of their users in a creative manner. The most important goal was to know how every user has got or not benefitted with TrueCaller. Every experience matters and TrueCaller desired to contact the consumers’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a contest to gather all info, which is exactly what occurred:
Over 70K+ participants
TrueCaller became the best keyword on social media throughout the contest
400 percent increase in Facebook followers
Another firm, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies that prove the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other strong opponents. In this case, I think Rafflecopter, Strutta, and Shortstack have the capability to provide Wishpond a tough competition. But here I will only tell you why I will vote for Wishpond out of those four apps:
Wishpond vs. Strutta
Strutta does not Supply any free service, and their plans are rather pricey. The package of $249 $399 and $999 named Turnkey, Professional and Designer respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, along with few other stations.
Struta Doesn’t possess the site popups feature. The assortment of templates is also less. No marketing automation or lead data analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There is a lack of lead information analysis which may be used for turning leads into loyal customers. I believe with Strutta, I had to invest more time. On the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I think Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry alternative, I would vouch for the multiple advertising apps from Wishpond. Wishpond offers marketing automation, which can be lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan which may entice users. But I am convinced those who are reluctant to compromise with their advertising requirements, will proceed and’buy’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation tool with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares All of the attributes within Wishpond. However, Aritic PinPoint exhibits a much richer attribute list. For instance, Wishpond offers international stats for all of the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the core. You get deep email segmentation based on direct behavior, events, stage where the lead/customer is presently in with respect to the buyers’ travel, and demographics like location, age, sex, linking date, etc.. Email campaigns are complex due to this comprehensive segmentation.
Additionally, Aritic PinPoint works on a multichannel strategy towards marketing. It’s possible to connect and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, cellular notifications, and societal media integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing department. Considering that Aritic PinPoint is much more sophisticated than Wishpond and contains a lot of attributes, it is costlier. For an enterprise, Aritic PinPoint offers account-based marketing that’s sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all of the detail available here to assist their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just looking at the cost! Their services start from zero and move on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all the attributes. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another severe lapse is the lack of real time testing for customized designs. Another point of difference is, with Shortstack the amount of users or group members is also strictly limited to one. In circumstances where multiple users are wanted, a cost of about $29 per month is achievable; unlike Wishpond that can provide a number of users with restricted access to data.
This brings us to The close of the review of Wishpond. This instrument is perfect for a marketer, and that I Must say it’s a really simple to use the tool. Now that you are aware of each of the Attributes, pricing and perks plans, you must begin using the tool. You can Always begin with the 14-day trial period to the program that suits you. Let me Understand your views about this particular tool, and if you come across another better Option to Wishpond. Landing Page Performance