Intro Landing Page Psychology
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology companies every year that have sufficient potential to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation program , got showcased. Landing Page Psychology
The inclusion of Wishpond on the Ready to Rocket record is a nod to The way the character of digital marketing is changing, and Wishpond is positioned to capitalize on the growing need for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital advertising is evolving to acquire smarter and better. Wishpond fits perfectly in the present industry. As automation takes over the marketing business, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your advertising requirements. The highlight of this tool is lead generation and the next analytical procedure. Wishpond helps in creating interactive landing pages and layout competitions, track leads, send emails, and do so much more.
Wishpond Enables you to understand”where exactly” and”how” to step forward. To put it differently, it is”completely automated” and”free forever” advertising tool that catalyses the easiest process of generating and nurturing prospects.
In this blog, I Will walk you through the minute details of the tool, compose Wishpond review. Based on my user experience, I believe Wishpond is a must-try for many marketers. Without much-a-do, here are the primary characteristics of Wishpond. Landing Page Psychology
Wishpond Review — Attribute Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable kinds for your landing page. There are numerous Flexible templates to choose from. Form building is very easy with the drag and drop builder. Like landing pages, you can make multiple variations of your own form and conduct A/B test. All these forms are easy to create, print and share it (site, site, Facebook Page). You might also publish on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field on your form to accumulate files and files.
Drop down menu for a very long list of alternatives. This keeps your form short.
Multiple check boxes for leads to Go for more than 1 option that Suits them.
Hidden fields to collect analytical data like source and referrer.
Merge tags to personalize your forms.
Wishpond lets you create six Distinct types of well-timed pop-ups-
Exit purpose: This pop-up is the last attempt to grab the attention of Those leads which are about to leave your website.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor gets Spent a particular amount of time on your site.
Entry pop-ups: The minute a visitor lands on your site, a popup appears.
Click popups: These pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy task. Also, you get pre-designed templates to choose from. The pop up templates are both flexible and extremely mobile responsive. You can target your popups as you desire, for example, you can decide on which pages the popups will look and where it won’t. Landing Page Psychology
A/B testing feature is available in popups as well. You can test and see which one is Giving you desirable outcomes before finalising one. Additional important attributes include Social Share Buttons. You can add social sharing buttons for your popups (such as Facebook, Twitter, and G+).
Wishpond provides A separate section for lead data direction where you can see all of your customers and their information. It may be sorted into different lists as per the category you desire. It has five Chief regions:
Stats provides a global overview of activity taking Place within all your Wishpond campaigns via different links. The analytics provides metric info to pay attention to the number of prospects opening emails, switching on campaigns and page views.
Leads provide you with a comprehensive perspective of Different leads sorted by most recent action. With each click on a direct result, you can receive all the details of the lead, such as their actions, profile information and which lists they’re part of.
Visitors include those that viewed the webpage but did Not convert on your form. With the use of the system of collecting customer information, it is possible to monitor even before they’ve converted. When they finally fill out among your types, all the tracking data related to their account merges to their new lead profiles.
Lists Permit You to see which leads are part of which lists. This is among the most important part and a place to come back and check for distinct list segments especially If You’re creating different clever lists and inactive lines with marketing automation
Lead Properties lets you see All of the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your job easy. Along with the pre-built templates, you can just drag and drop elements to make your landing page. Elements like text boxes, picture, video, social networking buttons, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of the landing page. 1 slight issue that I faced when using the editor would be I had to click several times to select a text. You need to double click it to select and edit, but I guess I double-clicked it for two or three times. However, what I got in the end is a totally professional landing page. I guess with the outcome; I could can click few times additional! Each of the templates are mobile responsive. With over 100 templates, you may produce a high converting landing page for any industry.
You can run A/B Evaluations for multiple variations of your landing page. Wishpond runs the exam for you and gives you detailed reports. Depending on the accurate findings, you can zero upon the best edition of your landing page. You will require no programming knowledge to create such interactive and all-device-compatible landing pages.
This is not all. You can do with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you may use the WP plugin to build your landing page directly within WP dashboard. Similarly, you can easily publish your landing page in your own domain name and sub-domains.
You can add Auto-submit hyperlinks to your emails. This lets your leads to register immediately for a training or marathon or likes of such by simply clicking on the hyperlink. They don’t have to provide any other additional information.
Contests and Promotions
You can conduct Exciting contests and promotions on Wishpond. It’s possible to collect email addresses through voting. Later, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It provides an option to use Facebook Like Buttons as vote procedures. This facilitates share and likes. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. You can also encourage rewards for referrals. In these benefit contests, the entrants get rewarded when they refer their buddies to get into your contest. I have already discussed the customizable types over. It’s possible to use this feature here too.
To help you make Your contests interesting and far-fetched, Wishpond includes ten other programs that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on societal media platforms such as Facebook, Twitter, or in your own site. Be it any platform, your own promotions and competitions will look great on laptops, tablets and phones. You can get more likes and follows by incorporating a Facebook Like a Twitter follow option. Landing Page Psychology
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus much more. Below is the list of tools Wishpond integrates with:
CRM Integrations: Lead capturing on a Web Site and social media platforms Are going to be a cakewalk together –
Lead capturing is Followed by auto syncing of leads between your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond integrates Using a help desk program UserVoice, and also with SurveyMonkey for successful polls. Integrations with Webinar programs like ClickWebinar and GoToWebinar can allow you to conduct smooth webinars for your prospects once they register on one of your own campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 other programs.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you are looking for drip email campaigns or wish to send personalized emails, Wishpond has all the features ready for you.
Not only this, you Can add dents to your own leads and segment them according to their activities. Add to this; you get real time analytics that will assist you measure the performance of your automated workflow. It is possible to use combine tags to customize your emails based on the information you’ve got in your database. Wishpond integrates with various email advertising tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can choose from three distinct programs Wishpond provides — Basic, Pro and Growth. Apart from the typical features, the Basic program has a limit on the leads up to 1000, Email marketing a month up to 10,000 using one user that comes with a price tag of $45 for each month.
The Development program is for $129/month with 10000 greatest leads with unlimited customers and all the other prominent features of Pro and Basic packages. In addition to all that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Service is free for everybody. You may sign up for a FREE 14-Day trial for some of the programs before paying. Landing Page Psychology
Special Benefits From Wishpond
Wishpond also Provides special perks in most of their other services. If you are a customer, you can avail those offers:
30 Days free for Appointlet which is a beneficial tool to book appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds which is a comprehensive display and PPV marketing research tool that analyses competitor’s advertising strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to website owners, owners or online advertising experts. It provides a recurring 30% commission with no payment for your ceremony. You get consistent online payouts that will be readily tracked through GetAmbassador. When you sign up an affiliate, you’ll be given with a exceptional tracking link. When Wishpond receives some visitor via your affiliate link, it will directly associate it with your own affiliate account; and if the visitor purchases a subscription, either on precisely the same trip or later, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you receive a more than marginal accessibility to ingenious advertising tools such as GetAmbassador and Tracking Dashboard which permits you to track all of your activities such as clicks, commission, and revenue. Banner ads can be easily posted on blogs or websites. Case Studies and Testimonials are used in sites, sites, and landing pages. You get access to affiliate a landing page in which you can go via the templates, participate effectively in Wishpond’s official Academy and article Banner ads that may be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you’ll have to await a short time!
Wishpond for Agencies
Wishpond provides A simple software for bureaus . Agencies have multiple customers to address, and Wishpond fits perfectly within this scenario. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create fine popup forms to your clientele.
Collaborate easily with your team with multiple user accounts. The Governance option lets you restrict users’ access to the customer accounts they’re working on.
Show your clients beautifully designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies across the world. 1 such company is TrueCaller. A very common name, Truecaller lets you recognize who’s calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller desired To collect stories of the customers in a creative way. The main aim was to understand how every user has got or never benefitted with TrueCaller. Every experience issues and TrueCaller desired to contact the users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to collect all information, and this is what happened:
More than 70K+ participants
TrueCaller became the top keyword on societal media throughout the contest
400 percent growth in Facebook followers
Another company, World Fishing Network, additionally gained tremendously from Wishpond. There are numerous more awesome case studies that show the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other strong opponents. In cases like this, I believe Rafflecopter, Strutta, and Shortstack possess the capability to give Wishpond a difficult competition. But here I will only tell you why I will vote for Wishpond out of these four programs:
Wishpond vs. Strutta
Strutta does not Provide any free service, and their strategies are rather pricey. The package of $249 $399 and $999 named Turnkey, Professional and Designer respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, along with few other stations.
Struta Does not have the website popups feature. The variety of templates is also less. No advertising automation or direct information analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a deficiency of lead data analysis which may be used for turning leads to loyal clients. I think with Strutta, I needed to invest more time. To the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I believe Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry option, I’d still vouch for the multiple advertising programs from Wishpond. Wishpond offers advertising automation, which is also missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan which may attract users. But I am convinced those who are unwilling to compromise with their advertising requirements, will proceed and’buy’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation tool with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares All of the attributes within Wishpond. But, Aritic PinPoint displays a much richer attribute list. For example, Wishpond provides international stats for all the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation package from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the center. You receive deep email segmentation based on lead behavior, events, stage in which the lead/customer is currently in with regards to the buyers’ journey, and demographics like age, gender, linking date, etc.. Email campaigns are complex because of this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel strategy towards marketing. You can connect and nurture your prospects via mails, SMS campaigns, drive notifications, landing pages, mobile notifications, and social media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Considering that Aritic PinPoint is much more sophisticated than Wishpond and has a lot of attributes, it’s costlier. For an organization, Aritic PinPoint provides account-based marketing which is sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And today has all the detail available here to assist their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just taking a look at the cost! Their services begin from zero and move on to $29 for your basic plan. The Enterprise program at $499 gives you access to all the features. Shortstack provides just over 30 pre-design topics unlike the countless options from Wishpond. Another severe lapse is the deficiency of real time testing for customized designs. Another point of difference is, together with Shortstack the amount of users or team members is also strictly limited to one. In cases where multiple users are wanted, a cost of around $29 per each month is achievable; unlike Wishpond which may provide multiple users with limited access to info.
This brings us to The end of the inspection of Wishpond. This tool is perfect for a marketer, also that I Must say it’s a very simple to use the tool. Now That You’re aware of all the Features, pricing and perks plans, you must begin using the tool. You can Always begin with the 14-day trial period for the program that is appropriate for you. Allow me to Understand your views about the tool, and if you happen across another better Option to Wishpond. Landing Page Psychology