Overview Landing Page Solution
Instapage is a software dedicated to helping you produce better landing pages. Landing Page Solution
The first thing that you need to know is that it’s 100 percent dedicated to landing Pages and landing pages only.
Like the other good’s on the market, this software Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive webpages
Publish pages fast
A fresh user interface
Access to specialist stock images
But these are just a couple of the highlights. Let us dig into what makes Instapage so good at what it does.
As Soon as You’ve chosen your template, you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best about, and with it you can adjust the fonts, colours, and layouts to match your existing site or marketing materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be inside the webpage. Using this, you can include:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement choices to haul your components to, you can place them anywhere on the page you like.
As you drag your components to various places, Instapage will display Guidelines that will assist you distance and align all components accordingly.
And, because having a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between desktop and mobile view to be certain everything is placed and optimized accordingly across all of the devices.
If need be, you could also edit your page straight from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the process of producing a landing page.
When you initially log in, you’ll find a listing of All of the landing pages You have created. If this is your first, naturally, you won’t have a lot to pull from here.
Instead, select Create a Standard Page.
This will give you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and Might be a Good route to go if you are designing a page specifically for mobile usage. All these are made to load incredibly fast, but you’ll find this option if you’re signed up for the Enterprise program.
For our purposes, we are going using a template.
When You Decide to utilize an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 options, to be precise.
To make it easier, you can filter the templates by specific types Depending upon the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular app, and thank you page. Landing Page Solution
Publish Your Landing Page
When you are ready to print your webpage, you have a few options.
You can print it to:
A Customized domain name
A demo page
A custom domain name is really self-explanatory. Just enter in the domain name You’d like to publish to. But beware, this one does require a modest technical know-how. Fortunately, Instapage comprises a video to walk you through the process.
If you host a site on WordPress and want to print your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress site and print right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook webpage, and it’ll publish.
Or, If You Would like a Complete demo of your page before it goes live, print it To Instapage’s demo domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few added features that help separate from The other applications out there.
Instablocks — these are handy for times when you have to create multiple landing pages, but don’t wish to change the fashion of the page. As opposed to recreating your entire webpage, it will save your components for you to be reused. You will have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a really cool analytics feature that provides you insight to how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the webpage. Notice: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to test unique elements of your page, you can divide test utilizing Instapage. Just copy your primary copy and make another copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control variant and others are going to see the variation. Information on how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Obviously, no leading marketing software is complete with no committed analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The neat thing about Instapage is that it Permits You to set up Conversion goals right in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals segment, you can set Certain goals to monitor in Your own analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you page is pushed Live, you will find details about your webpage’s conversion rate based on the targets you set.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you can also tweak the traffic split between the two test variations here.
You’ll also find a section that collects information on the prospects each Page has accumulated.
Naturally, Instapage is not without its defects, and it falls a bit short Of its competitors in these regions:
The big one: price. Instapage is more expensive than most of its rivals
Advanced features only available with costlier plans
may have more information, such as top performing webpages
Here’s a rundown of all Instapage’s most remarkable features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration features for groups
Excellent customer support and help features
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month also includes most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded guide alarms.
Instapage does include a free 14-day trial, so you can test the waters To see whether it is the fit for you.
In general, most will benefit in the Optimizer program.
While you can eliminate the Fundamental Core plan for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion speed in the future.
All in all, Instapage is a great option for those who need to place Jointly quick, professional landing pages.
It provides high-quality pages in a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its additional attributes will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help guide your creation and strategy, and conversion goal monitoring will let you know if you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. Landing Page Solution