Introduction Landing Page Strategy
Sometime back in March 2016, Vancouver-based company Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology firms every year which have enough potential to beat their peers. This year, Wishpond Technologies, that specialized in marketing automation software, got featured. Landing Page Strategy
The addition of Wishpond on the Ready to Rocket list is a testament to How the nature of digital advertising is shifting, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital advertising is evolving to get better and smarter. Wishpond fits perfectly in the present market. As automation takes over the Advertising industry, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all of your advertising needs. The highlight of this tool is lead generation and the next analytical process. Wishpond can help in creating interactive landing pages and layout competitions, track prospects, send emails, and do so much more.
Wishpond Allows you to know”where precisely” and”how” to measure ahead. To put it differently, it’s”completely automated” and”free forever” marketing tool that catalyses the simplest procedure for generating and nurturing leads.
In this blog, I Will help you through the minute details of the tool, write Wishpond review. Based on my user expertise, I believe Wishpond is a must-try for all marketers. Without much-a-do, here are the main features of Wishpond. Landing Page Strategy
Wishpond Review — Quality Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable kinds for your landing page. There are numerous Flexible templates to select from. Form building is quite simple with the drag and drop builder. Like landing pages, you can create multiple versions of your own form and run A/B test. All these forms are simple to make , publish and share it (site, blog, Facebook Page). You can also publish on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field on your form to accumulate files and documents.
Drop down menu for a long list of options. This keeps your form short.
Multiple test boxes for prospects to Go for more than one option that Suits them.
Hidden areas to collect analytical information like supply and referrer.
Merge tags to customize your own forms.
Wishpond enables you to create six different types of well-timed pop-ups-
Exit purpose: This pop-up is the last attempt to catch the attention of Those leads which are about to leave your site.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor gets Spent a particular quantity of time on your site.
Entrance pop-ups: The minute a visitor lands on your website, a popup appears.
Click on popups: All these pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless task. Additionally, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You are able to target your popups as you desire, for example, you can choose on which pages the popups will look and where it will not. Landing Page Strategy
A/B testing feature is available in popups as well. You can test and determine which one is Giving you desired results before finalising one. Other important features include Social Share Buttons. It’s possible to add societal sharing buttons to your popups (for Facebook, Twitter( and G+).
Wishpond provides A separate section for direct data management where you are able to see all of your visitors and their information. It may be sorted into various lists in accordance with the category you want. It’s five main areas:
Stats provides a global overview of activity taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric information to pay attention to the number of leads opening emails, converting on campaigns and page views.
Leads provide you with a detailed perspective of Various leads sorted by most recent action. With each click on a direct result, you can receive all the details of the lead, such as their actions, profile information and which lists they’re part of.
Visitors include those who viewed the page but did Not convert on your form. With the use of the system of collecting visitor data, it is possible to monitor even before they have converted. When they eventually fill out one of your types, all of the tracking data related to their account merges to their new lead profiles.
Lists allow you to see which prospects are a part of that lists. This is one of the most important part and also a place to come back and check for different list sections especially if you are creating different clever lists and inactive lines with marketing automation
Lead Properties enables you to view all the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your job easy. Along with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, image, video, social media buttons, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of this landing page. One slight issue which I faced when using the editor would be I had to click several times to pick a text. You need to double click it to select and edit, but I figure that I double-clicked it for two or three times. But what I got at the end is a totally professional landing page. I guess with the result; I could can click few times extra! All the templates are mobile responsive. With over 100 templates, you can produce a high converting landing page for virtually any industry.
You can run A/B Evaluations for numerous variants of your landing page. Wishpond runs the test for you and gives you detailed reports. Depending on the precise findings, you can zero upon the best edition of your landing page. You’ll need no coding knowledge to create such interactive and all-device-compatible landing pages.
This is not all. You are able to do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you can use the WP plugin to construct your landing page right within WP dashboard. In the same way, you can easily publish your landing page on your own domain name and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This allows your leads to register immediately for a workshop or webinar or likes of these by simply clicking on the hyperlink. They don’t need to give any other additional information.
Contests and Advertising
You can conduct Exciting contests and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It gives an option to use Facebook Like Buttons as vote methods. This eases likes and share. Another choice is to add share buttons for Facebook, Twitter, and Google+. You can also encourage rewards for referrals. In these reward contests, the entrants get rewarded when they refer their buddies to get into your contest. I have already discussed the customizable forms above. You can use this feature here too.
To Assist You create Your competitions interesting and far-fetched, Wishpond includes ten additional programs that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on social media platforms such as Facebook, Twitter, or in your site. Be it any platform, your promotions and competitions will look good on desktops, mobiles and tablets. You can find more likes and follows by incorporating a Facebook Like a Twitter follow alternative. Landing Page Strategy
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing software, eCommerce tools, Webinar tools, and much more. Below is the list of tools Wishpond integrates with:
CRM Integrations: Lead landing on a website and social media platforms Are going to be a cakewalk together –
Lead capturing is Followed by auto syncing of leads involving your email marketing program and Wishpond account. This is eased by apps like:
Wishpond integrates With a help desk program UserVoice, and additionally with SurveyMonkey for effective surveys. Integrations with Webinar programs like ClickWebinar and GoToWebinar will allow you to run smooth webinars to your leads as soon as they register on a few of your campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns provides access to over 500 other apps.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you’re looking for drip email campaigns or wish to send customized mails, Wishpond has all of the features ready for you.
In Addition, you Can add dents to your own leads and section them based on their activities. Add to the; you get real-time analytics to help you assess the performance of your automatic workflow. You can use merge tags to customize your emails based on the info you’ve got on your database. Wishpond integrates with different email advertising tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can choose from three distinct plans Wishpond provides — Basic, Pro and Growth. Aside from the typical features, the Basic program has a limit on the prospects up to 1000, Email marketing per month up to 10,000 with a single user that comes with a price tag of $45 for each month.
The Development program is for $129/month with 10000 maximum leads with unlimited customers and all the other prominent features of Pro and Fundamental packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Service is free for everybody. You can register for a FREE 14-Day trial for some of those plans before paying. Landing Page Strategy
Special Perks From Wishpond
Wishpond also Provides special perks in the majority of the other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet that’s a beneficial tool to book appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a thorough display and PPV advertising research tool which analyses competitor’s advertising strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to site owners, bloggers or online advertising pros. It provides a recurring 30% commission with no payment for your ceremony. You get consistent online payouts that will be easily monitored through GetAmbassador. When you join an affiliate, you’ll be provided with a unique tracking link. If Wishpond receives some visitor via your affiliate link, it will immediately link it with your own affiliate account; and if the visitor buys a subscription, either about precisely the exact same visit or later, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you get a more than marginal accessibility to ingenious advertising tools like GetAmbassador and Tracking Dashboard that permits you to track all your tasks such as clicks, commission, and revenue. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are employed in sites, blogs, and landing pages. You get access to affiliate a landing page in which you can go through the templates, participate efficiently in Wishpond’s official Academy and post Banner ads that can be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you will need to await a while!
Wishpond for Agencies
Wishpond provides A simple software for bureaus . Agencies have multiple clients to deal with, and Wishpond fits perfectly in this situation. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create nice popup forms to your clientele.
Collaborate easily with your group with multiple user accounts. The Governance option lets you restrict users’ access to the client accounts they are working on.
Show your customers beautifully designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies throughout the world. 1 such company is TrueCaller. A common title, Truecaller lets you identify who’s calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller wanted To collect stories of the users in a creative manner. The main goal was to understand how each user has benefitted or not benefitted with TrueCaller. Every experience matters and TrueCaller wanted to contact those users’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a contest to gather all info, and this is what occurred:
Over 70K+ participants
TrueCaller became the best keyword on social media during the contest
400 percent increase in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are many more awesome case studies that prove the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other powerful opponents. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the capability to give Wishpond a tough competition. But here I will just tell you why I will vote for Wishpond from those four apps:
Wishpond vs. Strutta
Strutta does not Provide any free support, and their strategies are rather pricey. The bundle of 249 $399 and $999 named Turnkey, Professional and Designer respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, website, iframe, along with few other channels.
Struta Doesn’t have the site popups feature. The variety of templates can also be less. No marketing automation or direct information analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There is a deficiency of lead information analysis which may be used for turning leads to loyal clients. I think with Strutta, I had to spend more time. On the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I believe Wishpond beats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry option, I would vouch for the numerous marketing programs from Wishpond. Wishpond offers marketing automation, which is also lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program which may entice users. But I am convinced those that are reluctant to compromise with their marketing requirements, will proceed and’buy’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation tool with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares all the attributes within Wishpond. However, Aritic PinPoint exhibits a much richer feature record. For example, Wishpond provides global stats for all of the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation suite from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the center. You get deep email segmentation based on lead behaviour, events, period in which the lead/customer is currently in with regards to the buyers’ journey, and demographics such as age, gender, joining date, etc.. Email campaigns are complex due to this comprehensive segmentation.
Also, Aritic PinPoint operates on a multichannel strategy towards promotion. You can join and nurture your prospects via emails, SMS campaigns, drive notifications, landing pages, cellular notifications, and societal media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Since Aritic PinPoint is much more sophisticated than Wishpond and contains a lot of attributes, it’s more expensive. For an organization, Aritic PinPoint provides account-based advertising which is sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And now has all the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just looking at the price! Their services begin from zero and proceed on to $29 for your simple plan. The Enterprise plan at $499 gives you access to all the attributes. Shortstack provides just over 30 pre-design topics unlike the countless options from Wishpond. Another severe lapse is the deficiency of real time testing for customized designs. Another point of difference is, with Shortstack the number of users or group members is also strictly limited to one. In cases where multiple users are wanted, a price of about $29 per each month is achievable; unlike Wishpond that may provide a number of users with restricted access to info.
This brings us The close of the review of Wishpond. This instrument Is Ideal for a marketer, also that I Must say it is a really simple to use the application. Now that you are aware of each of the Features, pricing and perks strategies, you must start using the application. You can Always start with the 14-day trial period to the plan that is appropriate for you. Let me Know your views about the particular tool, and also if you happen across another better Alternative to Wishpond. Landing Page Strategy