Introduction Landing Page Testing
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology companies annually that have sufficient capacity to conquer their peers. This year, Wishpond Technologies, that specialized in marketing automation program , got featured. Landing Page Testing
The inclusion of Wishpond on the Ready to Rocket list is a testament to The way the character of digital advertising is changing, and Wishpond is set to capitalize on the growing demand for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital marketing is evolving to acquire better and smarter. Wishpond fits perfectly in the present industry. As automation takes over the Advertising business, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all your advertising needs. The highlight of the tool is lead creation and the following analytical procedure. Wishpond helps in building interactive landing pages and design contests, track leads, send emails, and do so much more.
Wishpond Enables you to know”where exactly” and”the way” to step forward. To put it differently, it’s”fully automated” and”free forever” marketing tool that catalyses the easiest procedure for nurturing and generating leads.
In this website, I Will help you through the second details of this tool, compose Wishpond review. Based on my user experience, I believe Wishpond is a must-try for all marketers. With no much-a-do, here are the primary characteristics of Wishpond. Landing Page Testing
Wishpond Review — Attribute Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
You can add customizable kinds for your landing page. There are numerous Flexible templates to select from. Form construction is quite easy with the drag and drop builder. Like landing pages, you can make several versions of your form and conduct A/B test. All these forms are simple to create, print and share it (website, blog, Facebook Page). You might even publish on wishpond.com and share it. Listed below are a couple more add-ons you get-
File upload field in your form to collect files and documents.
Drop down menu for a very long list of alternatives. This keeps your kind short.
Multiple test boxes for leads to Go for more than 1 option that Suits them.
Hidden areas to collect analytical data like source and referrer.
Merge tags to personalize your own forms.
Wishpond lets you create six Distinct types of well-timed pop-ups-
Exit intent: This pop-up is the last attempt to grab the attention of Those leads which are about to leave your website.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor has Spent a particular quantity of time on your site.
Entry pop-ups: The moment a visitor lands on your website, a popup appears.
Click popups: These pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an effortless endeavor. Also, you get pre-designed templates to pick from. The pop up templates are both flexible and highly mobile responsive. You are able to target your popups as you desire, for example, you can decide on which pages the popups will appear and where it will not. Landing Page Testing
A/B testing feature can be found in popups as well. You can test and see which one is Giving you desirable outcomes before finalising one. Other key features include Social Share Buttons. You can add social sharing buttons for your popups (such as Facebook, Twitter( and G+).
Wishpond provides A separate section for lead data direction where you can see all your visitors and their information. It can be sorted into various lists in accordance with the category you desire. It has five Chief regions:
Stats provides an international Summary of activity taking Place within all your Wishpond campaigns through different links. The analytics supplies metric information to take note of the amount of leads opening emails, converting on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent action. With every click on a lead, you can receive all the specifics of the guide, such as their actions, profile data and which lists they are part of.
Visitors include those that viewed the webpage but did Not convert on your form. With the usage of the system of collecting visitor data, it is possible to monitor even before they have converted. When they finally fill out among your forms, all of the tracking data related to their accounts unifies into their new lead profiles.
Lists Permit You to see which prospects are part of that lists. This is one of the most important section and a place to come back and look for different list segments especially if you are creating different clever lists and inactive lines using marketing automation
Lead Properties enables you to see all the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your job easy. Together with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements such as text boxes, picture, video, social media programs, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of this landing page. One minor issue that I faced when using the editor would be , I had to click several times to pick a text. You need to double click it to select and edit, but I guess that I double-clicked it for two or three times. However, what I got in the end is a totally professional landing page. I guess with all the outcome; I could manage to click few times extra! Each of the templates are cellular responsive. With more than 100 templates, you can create a high converting landing page for virtually any business.
You can run A/B Evaluations for multiple variants of your landing page. Wishpond runs the test for you and gives you detailed reports. Depending on the accurate findings, you can zero upon the very best version of your landing page. You will require no programming knowledge to make such interactive and all-device-compatible landing pages.
This is not all. You are able to do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you may use the WP plugin to construct your landing page right within WP dashboard. Similarly, it is simple to publish your landing page on your own domain name and sub-domains.
You can add Auto-submit hyperlinks to your emails. This lets your leads to register instantly for a workshop or webinar or likes of these by simply clicking on the link. They don’t have to provide any other additional information.
Contests and Promotions
You can run Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses through voting. Afterwards, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It provides an choice to use Facebook Like Buttons as vote procedures. This eases share and likes. Another option is to add share buttons for Facebook, Twitter, and Google+. You can also encourage benefits for referrals. In these benefit contests, the entrants get rewarded when they refer their buddies to get into your contest. I’ve discussed the customizable types over. It’s possible to take advantage of this feature here too.
To help you create Your contests interesting and far-fetched, Wishpond includes ten additional apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on social media platforms such as Facebook, Twitter, or on your site. Be it any platform, your own promotions and competitions will look good on laptops, tablets and phones. It is possible to find more enjoys and follows by adding a Facebook Like a Twitter follow alternative. Landing Page Testing
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, and much more. Below is the listing of tools Wishpond integrates together:
CRM Integrations: Lead capturing on a website and social media platforms Are likely to be a cakewalk together –
Lead capturing is Followed by automobile syncing of prospects involving your email marketing program and Wishpond account. This is eased by programs like:
Wishpond integrates Using a help desk program UserVoice, and additionally with SurveyMonkey for successful surveys. Integrations using Webinar programs like ClickWebinar and GoToWebinar can allow you to conduct smooth webinars to your prospects once they register on one of your own campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to over 500 additional programs.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you are seeking trickle email campaigns or want to send personalized emails, Wishpond has all of the features prepared for you.
Not only this, you Can add scores to your own leads and section them according to their actions. Add to this; you get real time analytics that will help you assess the performance of your automatic workflow. You can use merge tags to personalize your emails depending on the information you have in your database. Wishpond integrates with different email marketing tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct programs Wishpond offers — Basic, Pro and Development. Apart from the common features, the fundamental program has a limitation on the prospects up to 1000, Email advertising per month up to 10,000 with a single user that has a price tag of $45 for each month.
The Growth program is for $129/month using 10000 maximum contributes with unlimited customers and all the other prominent features of Pro and Basic packages. In addition to all of that, Priority Support and Training Training Program is also provided. And as consistently Customer Support is free for all. You may register for a FREE 14-Day trial for any of those plans before paying. Landing Page Testing
Special Benefits From Wishpond
Wishpond also Provides special perks in the majority of the other services. If you are a client, you can avail those offers:
30 Days free for Appointlet which is a helpful tool to reserve appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds which is a comprehensive display and PPV advertising research tool which analyses competitor’s ad strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to website owners, bloggers or internet marketing experts. It provides a recurring 30% commission with no payment for your service. You get consistent online payouts which can be easily monitored through GetAmbassador. When you join an affiliate, you will be provided with a unique tracking link. If Wishpond receives any visitor through your affiliate link, it will directly link it with your own affiliate account; and when the visitor buys a subscription, either about the exact same visit or afterwards, you’ll be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you get a more than marginal access to ingenious marketing tools like GetAmbassador and Tracking Dashboard which allows you to track all your activities such as clicks, commission, and revenue. Banner ads can be easily posted on blogs or sites. Case Studies and Testimonials are employed in sites, sites, and landing pages. You get access to affiliate a landing page in which you can go via the templates, engage effectively in Wishpond’s official Academy and post Banner ads which may be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you will have to await a short time!
Wishpond for Agencies
Wishpond supplies A easy software for agencies. Agencies have multiple clients to address, and Wishpond fits perfectly in this scenario. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create fine popup forms for your clientele.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to restrict users’ access to the customer accounts they’re working on.
Show your customers beautifully designed reports for all your advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies across the globe. 1 such company is TrueCaller. A common name, Truecaller lets you identify who’s calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has become a component of the success story.
TrueCaller wanted To gather tales of the users in a creative manner. The most important goal was to understand how every user has benefitted or not benefitted with TrueCaller. Every experience issues and TrueCaller desired to get hold of the consumers’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a contest to gather all info, which is what occurred:
More than 70K+ participants
TrueCaller became the top keyword on social media throughout the contest
400 percent increase in Facebook followers
Another firm, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies that prove the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong opponents. In cases like this, I believe Rafflecopter, Strutta, and Shortstack have the capability to give Wishpond a difficult competition. But here I will just tell you why I will vote for Wishpond from those four programs:
Wishpond vs. Strutta
Strutta doesn’t Supply any free service, and their strategies are rather expensive. The package of 249 $399 and $999 named Turnkey, Designer and Professional respectively. The number of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, and several different stations.
Struta Does not possess the website popups feature. The assortment of templates is also less. No advertising automation or direct data analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a deficiency of lead information analysis that may be used for turning leads to loyal clients. I believe with Strutta, I had to spend more time. On the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I think Wishpond beats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry option, I would still vouch for the multiple marketing programs from Wishpond. Wishpond offers marketing automation, which can be lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program which may attract users. But I am sure those who are unwilling to compromise with their advertising needs, will proceed and’buy’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation instrument with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares all the attributes present in Wishpond. But, Aritic PinPoint exhibits a much richer attribute record. For instance, Wishpond offers global stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the core. You receive deep e mail segmentation based on direct behaviour, events, stage where the lead/customer is currently in with regards to the buyers’ journey, and demographics like location, age, gender, joining date, etc.. Email campaigns are advanced due to this comprehensive segmentation.
Additionally, Aritic PinPoint works on a multichannel strategy towards marketing. It’s possible to join and nurture your leads via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and societal media integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing section. Since Aritic PinPoint is quite a bit more sophisticated than Wishpond and has a great deal of attributes, it is costlier. For an organization, Aritic PinPoint offers account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all of the detail available here to assist their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just taking a look at the price! Their services begin from zero and proceed on to $29 for the basic plan. The Enterprise plan at $499 gives you access to all of the attributes. Shortstack provides only over 30 pre-design themes unlike the countless options from Wishpond. Another serious lapse is the deficiency of real-time testing for customized designs. Another point of difference is, together with Shortstack the amount of users or group members can also be strictly restricted to one. In circumstances where multiple users are desired, a cost of around $29 per each month is achievable; unlike Wishpond that can provide a number of users with restricted access to info.
This brings us The close of the review of Wishpond. This tool is perfect for a marketer, also I Must say it’s a very easy to use the application. Now that you are aware of all the Attributes, perks and pricing plans, you must begin using the application. You can Always begin with the 14-day trial period for the plan that suits you. Let me Know your views about the particular tool, and if you happen across another better Alternative to Wishpond. Landing Page Testing