Introduction to Leadpages Landing Page Tutorial
There Were substantial Innovations from the advertising industry over the years. And yet, marketers are still jump to Publish landing pages and pop-ups to generate new leads. Landing Page Tutorial
For Less tech-savvy individuals, but developing a landing page from scratch isn’t feasible. You could say the exact same for entrepreneurs with little to no marketing dollars to spare.
That is where Leadpages comes in. As you’ll discover within this Leadpages review, the online platform promises to offer you the tools you will need to publish high-converting landing pages for your lead-generation campaigns.
Leadpages is designed to help its users make Beautiful landing pages — all without the requirement for design or coding experience. Through these landing pages, users will be able to prompt customers to supply their email or other pertinent info.
In the Core of Leadpages is the Leadpage Editor, an easy-to-use Tool that permits users to work with templates and edit the information as required. You will see later how the editor works.
On top of this, the company also offers additional Attributes to help their customers take advantage of their lead generation campaigns.
There are many reasons why Leadpages, to this day, Is still a go-to source for users who demand landing pages quickly. Here are a few of the attributes the company has to offer.
Leadpages (Landing Page Creator)
The Landing Page Creator uses drag-and-drop Functionality that makes it easier for clients to make custom landing pages which suits their requirements.
To get you started, you will find over 100 templates to Select from and may be filtered by industry. The templates have been sorted by conversion speed that’s quite useful. It provides users with an chance to pick a proven template according to Leadpages’ data.
Do note, however, that There Are Lots of factors that Influence conversion rate. Because the templates are customizable, it’s hard to attribute conversion to the template by itself. For what it’s worth, Leadpages claim it as its strongest and one of a kind sorting feature.
The templates are a mixture of in-house and third-party offerings. Any template that is not developed by Leadpages itself wants to be compensated for to use. Hosting is included in your subscription.
You can perform A/B testing so you can decide Which landing pages work great. You are able to assess your performance during the built-in analytics (you can integrate it with Facebook Pixel and Google Analytics).
Flyers are responsive so mobile users shouldn’t Have a difficulty viewing your landing pages when they are on their telephones. Landing Page Tutorial
You will see how Leadpages work later down the article.
If you have ever come across those pop-up boxes that Appear just as you are about to leave a site, you’ve likely encountered Leadboxes.
This nifty box may either pop up mechanically or Be triggered by a condition you set. The most popular condition is arguably the 2-step opt-in where a visitor needs to click a button to your own pop-up box to look.
If done correctly, Leadboxes could raise involvement And bring about more prospects for your company. Much like all the landing pages, there is a drag-and-drop editor for Leadboxes to make it easier for consumers to get up and running in moments.
To create one, click “Create a Leadbox.”
From here, it is possible to edit the leadbox at your Bidding. It’s a drag-and-drop editor which makes coming up with a design for your leadbox really simple.
The Leadbox Layout enables you to fix the general design Of this opt-in form. You may change the background image, padding, time control, and others to get the most out of your leadbox.
Leadbox Tracking enables you to capture and analyze information of your chosen boxes to determine how it Performs time. Connect your Google Analytics or Visual Website Optimizer to gather information which will help you make sense of your own boxes.
Another useful feature should you need it, Leaddigits lets your audience opt-in to a email list through texting.
The rationale behind this one is construct a text list. So, instead of just collecting email addresses, you can get people on a list with their phone numbers. This might be incredibly valuable particularly with the younger generation that’s more likely to text than email.
Leadlinks are hyperlinks that you insert into your Broadcast emails by your email service provider.
Once the recipient clicks on that linkthey are Instantly registered. They will not be required to enter additional information. This is especially useful for webinar registration and the like.
After a quick registration process, you’ll input The dashboard and also be encouraged to make your first campaign. By default, you are taken to Leadpages where you are able to make a landing page. You can get into the site’s other features throughout the navigation bar.
To Begin your first landing page, click on the Let’s Do It button. The site will walk you through the procedure by asking you questions regarding the nature of your landing page. You will be given access to all of the available templates not long after. Alternatively, you can access the templates directly via the navigation bar.
At this point, it is important to note that there Are two types of templates available. First, you have drag-and-drop templates which are more customizable and modern. Then you’ve got your standard templates that are tried and tested to guarantee high conversion rates.
The best way to create a landing page depends on which Type of template you choose (drag or standard).
Standard templates are straightforward with small Room for modification. You will be able to edit the text and substitute the sample pictures but won’t have the ability to transfer any of the elements around. You can opt to hide any component you don’t have any use for but users need to do this with caution. Hiding elements can result in noticeably empty spaces.
You can click on the navigation buttons to preview What the landing page would look like on a single tablet or phone.
To add SEO and monitoring info, simply click The Lead Page Options button located on the left-hand sidebar. Use this to include metadata information in addition to tracking codes.
As Soon as You’re done, you can go ahead and save your Operate or have it published. In case you haven’t linked your email service provider with your Leadpages accounts by this stage, you’ll be motivated to do so. You won’t be able to save the emails you collect otherwise. Landing Page Tutorial
Drag-and-drop templates operate a bit differently. Right off the bat, you’ll see that you have additional options. The sidebar homes four buttons: widgets, page design, page design, and page monitoring.
By dragging and dropping widgets into your landing Webpage, you are ready to add new elements to edit. It’s possible to add text, headlines, pictures, videos, buttons, and much more. It’s here where you are going to encounter among Leadpages’ most notorious kinks. The site’s drag-and-drop functionality is faulty.
Putting elements where you want them may be a nuisance. For starters, you may just set them in areas the template permits you to. There are grids where widgets can be added while other areas are off limits. Then there is the issue with precision. The widgets have a tendency to snap into place. As is the case throughout our testing, they end up nowhere near its intended destination.
Assessing the text and graphics, nevertheless, is a breeze. Simply click on any placeholder text and then substitute the existing one with yours. You may resize and move parts.
Page Layout lets you make changes to every section of your landing page. Here You’re able to fine-tune the looks of your page as you would through CSS just easier.
For example, clicking on the Page Layout icons Shows you the different section the webpage has. With this template, there are two sections — the content body and the footer.
If You Would like to change the background, click on “Section Style” and make the required changes from here.
Page Style allows you to play with your font in Addition to add custom CSS for much more Innovative users.
Page Tracking works exactly the same way as in regular templates. Just this time, you Can integrate it with Facebook and Google Analytics.
You’ll find all your saved landing pages in the dashboard. You may go back and make more edits, rename the document, create a split test (A/B testing), replicate the landing page, or have it deleted.
Split testing is only available for Guru and Advanced plan associates.
Customer support does exist but priority is given To innovative subscribers. They’ve got access to some 1-on-1 Quick Start Call in addition to free virtual workshops. Those below the standard plan will have to contend with chat support (9 AM to 5 PM Central time during weekdays) or start a support ticket.
You can publish your landing pages on their own or under your domain . However, publishing beneath a Subdomain can potentially turn off your audience. It’s advised that you publish under your own domain.
To do that, click on the user icon on the top-right Part of the display to open the drop-down menu. Pick”Domains” to load the page where you can join your own domainname.
From here, Leadpages will guide you to the process Of connecting your domainname.
The lively HTML options let you publish the Landing page on any site. But, there are ways to integrate the tool in other CMS such as WordPress, Squarespace, and other popular content management systems.
Users may register on a monthly, annual, or Two-year basis with the two-year plan being the very cost-efficient provided you’re in for the long haul. There are three tiers to pick from: standard, expert, as well as innovative.
At $25/month, Leadpages is affordable enough for startups and one-man showrunners. The advantages of having the ability to design and deploy landing pages for lead generation make up for the price. However $48/month could be a steep price to pay given the tiny perks that you unlock at the level. Unless you’ve got a real demand for online sales and payments and A/B testing, you’re better off using the most elementary plan. It should also be sufficient to help you get more with your site or website.
Leadlinks and Leaddigits will also be unavailable Unless you subscribe to the expert or innovative plan that’s really a bummer.
Benefits and Disadvantages OF Choosing Leadpages
Honestly, there is a lot to enjoy about Leadpages. But the tool is far from perfect. Let’s break down the advantages and disadvantages. Landing Page Tutorial
Benefit #1: Easy-to-Use
For the average consumer, Leadpages will probably be more than Enough to fulfill your lead generation objectives. In the conclusion of the day, all you will need is a searchable landing page which will wow your crowd. Leadpages is much more than capable of getting the work done. It does not require any prior coding or design experience.
Advantage #2: amount of accessible Templates
The absolute number of available templates will be More than sufficient to get you started on the right path. There is a template for virtually every circumstance. Options range from webinar webpages, thank you pages, product launch webpages, checkout pages, and even 404 pages. Leadpages claim they’ve 160 free templates in their library.
Advantage #3: rapid and easy integration
You can use Leadpages regardless of what CMS you are using. It may support WordPress, Joomla, Squarespace, and more.
Advantage #4:: Leadboxes
The Majority of the Leadpages inspection was focused on The landing page builder but let’s not forget that subscribers also get access to Leadboxes. There is no denying that pop-up boxes are effective and can lead to conversions which would otherwise be missed if not for Leadboxes.
Weak Spot #1: issues with the Landing Page Builder
The drag-and-drop performance issues need to be addressed. People that are very particular in their landing page layouts can battle with the program’s interface. The instrument can also slow down every now and then which can be problematic particularly for people that are looking for a tight deadline.
Weak place #2: restricted customization in standard templates
Leadpages themselves promote users not utilize their standard templates. There’s barely any customization choices. The deficiency of drag-and-drop attribute is inaccessible for standard templates. Thus, even in case you do find a template worth using in their dated selections, you’d be not able to customize them as you see fit.
Weak spot #3: A/B testing only for pro users and above
There’s no denying the importance of A/B testing. It’s the only real way to determine that pages are working and which ones need refinement. Unfortunately, standard users have no access to A/B testing and will need to update to a higher plan to make use of this feature.
Leadpages is a Fantastic bargain for startups given the Reasonable $25 entrance point. Should you need sleek, responsive landing pages quick and would help you better your conversion funnel and earn more money, the instrument will be more than capable of delivering just that. However, there are lots of choices out there that do pretty much the same thing. Not on exactly the exact same degree, but you really do have options.
Large-scale companies are likely to possess in-house Solutions to developing landing pages to their lead generation campaigns. The 199/month innovative plan seems too steep of a price point for large corporations.
The Fantastic thing about Leadpages is They have a Free 14-day trial period so you can check out the tool for yourself (though you Do need to provide your credit card info ). While Leadpages does have its own Merits, the abundance of landing page alternatives out in the market along with The quirks of Leadpages’ builder tool makes it hard to urge. Landing Page Tutorial