Intro Landing Page Ux Best Practices
Sometime back in March 2016, Vancouver-based company Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology firms annually that have enough potential to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation program , got showcased. Landing Page Ux Best Practices
The addition of Wishpond on the Ready to Rocket record is a testament to The way the nature of digital advertising is changing, and Wishpond is positioned to capitalize on the growing demand for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of digital advertising is evolving to acquire smarter and better. Wishpond fits perfectly in the present market. As automation takes over the Advertising business, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters nearly all of your advertising needs. The highlight of this tool is lead generation and the following analytical procedure. Wishpond helps in creating interactive landing pages and layout competitions, track prospects, send mails, and do so much more.
Wishpond Enables one to understand”where precisely” and”how” to measure ahead. To put it differently, it’s”fully automated” and”free forever” advertising tool which catalyses the easiest process of generating and nurturing leads.
In this website, I Will walk you through the second details of the tool, write Wishpond review. According to my user experience, I think Wishpond is a must-try for many marketers. With no much-a-do, here are the main characteristics of Wishpond. Landing Page Ux Best Practices
Wishpond Review — Attribute Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms to your landing page. There are numerous Flexible templates to select from. Form building is quite simple with the drag and drop builder. Like landing pages, you may create several versions of your own form and conduct A/B test. All these forms are simple to create, publish and discuss it (site, blog, Facebook Page). You can even print on wishpond.com and discuss it. Listed below are a couple more add-ons you get-
File upload field on your form to accumulate files and files.
Drop down menu for a long list of options. This keeps your form short.
Multiple test boxes for leads to Go for over one option that Suits them.
Hidden areas to collect analytical data like supply and referrer.
Merge tags to customize your own forms.
Wishpond lets you create six different types of well-timed pop-ups-
Exit purpose: This pop up is the final attempt to grab the attention of Those leads that are about to leave your website.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a specific quantity of time on your website.
Entry pop-ups: The minute a visitor lands on your website, a popup appears.
Click popups: These pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy task. Also, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You are able to aim your popups as you desire, for example, you can choose on which pages the popups will appear and at which it will not. Landing Page Ux Best Practices
A/B testing feature can be found in popups as well. You can test and see which one is Giving you desired outcomes before finalising one. Additional key attributes include Social Share Buttons. You can add societal sharing buttons for your popups (such as Facebook, Twitter( and G+).
Wishpond provides A separate section for lead data direction where you are able to see all your customers and their data. It can be sorted into various lists as per the category you desire. It’s five main areas:
Stats provides a global overview of activity taking Place within all of your Wishpond campaigns through different links. The analytics supplies metric info to pay attention to the amount of prospects opening emails, switching on campaigns and page views.
Leads provide you with a detailed view of Various leads sorted by most recent action. With every click on a lead, you can get all the specifics of the lead, such as their actions, profile data and which lists they are a part of.
Visitors include those that viewed the webpage but did Not convert on your form. With the use of this system of collecting visitor data, you can track even before they have converted. When they finally fill out one of your types, all of the tracking data related to their account unifies into their new lead profiles.
Lists allow you to see which prospects are a part of that lists. This is one of the most important section and also a place to come back and check for distinct listing sections especially if you are creating different smart lists and static lines with marketing automation
Lead Properties enables you to view All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your task simple. Along with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements like text boxes, picture, video, social media buttons, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of the landing page. One minor issue which I faced while using the editor would be I had to click several times to select a text. You need to double click it to select and edit, but I guess that I double-clicked it to get two or three times. But what I got at the end is a totally professional landing page. I guess with all the result; I could manage to click few times extra! All the templates are mobile responsive. With over 100 templates, you may produce a high-definition landing page for any business.
You can run A/B Tests for multiple variants of your landing page. Wishpond conducts the test for you and gives you comprehensive reports. Depending on the precise findings, you can zero upon the best version of your landing page. You’ll require no coding knowledge to make such interactive and all-device-compatible landing pages.
This isn’t all. You can do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you can use the WP plugin to build your landing page right within WP dashboard. In the same way, it is simple to publish your landing page on your domain and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This lets your prospects to register immediately for a workshop or webinar or enjoys of these by simply clicking on the hyperlink. They don’t need to give any other additional details.
Events and Advertising
You can conduct Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses through voting. Later, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It provides an choice to use Facebook Like Buttons as vote procedures. This eases likes and share. Another option is to add share buttons for Facebook, Twitter, and Google+. You can also encourage benefits for referrals. In these benefit competitions, the entrants get rewarded when they refer their buddies to get into your contest. I have already discussed the customizable forms over. You can use this feature here as well.
To Assist You make Your competitions interesting and far-fetched, Wishpond comprises ten additional programs that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on societal media platforms like Facebook, Twitter, or in your own site. Be it any platform, your own promotions and competitions will look great on laptops, mobiles and tablets. You can get more likes and follows by incorporating a Facebook Like button or a Twitter follow option. Landing Page Ux Best Practices
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing software, eCommerce tools, Webinar tools, plus much more. Below is the listing of resources Wishpond integrates together:
CRM Integrations: Lead landing on a Web Site and Social Networking platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of prospects between your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond integrates Using a help desk app UserVoice, and additionally with SurveyMonkey for effective surveys. Integrations using Webinar apps like ClickWebinar and GoToWebinar will help you run smooth webinars for your prospects once they register on one of your campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn provides access to more than 500 additional programs.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you are looking for trickle email campaigns or want to send personalized emails, Wishpond has all the features prepared for you.
In Addition, you Can add dents to your leads and segment them according to their actions. Add to the; you get real time analytics that will help you assess the performance of your automated workflow. It is possible to use combine tags to customize your emails based on the info you’ve got in your database. Wishpond integrates with various email advertising tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct programs Wishpond provides — Basic, Pro and Development. Apart from the common features, the fundamental plan has a limit on the leads up to 1000, Email marketing a month up to 10,000 using a single user which has a price tag of $45 for monthly.
The Growth program is for $129/month with 10000 greatest contributes with unlimited users and the rest of the prominent features of Pro and Basic packages. In addition to all that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Support is free for all. You may register for a FREE 14-Day trial for any of the plans before paying. Landing Page Ux Best Practices
Special Perks From Wishpond
Wishpond also Provides unique perks in the majority of the other services. If you are a client, you can avail those offers:
30 Days free for Appointlet which is a helpful tool to book appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive display and PPV marketing research tool that assesses competitor’s ad strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to website owners, bloggers or internet marketing experts. It provides a recurring 30% commission with no payment for the service. You get consistent online payouts that can be easily tracked through GetAmbassador. When you join as an affiliate, you’ll be given with a exceptional tracking link. When Wishpond receives any visitor through your affiliate link, it will immediately link it with your affiliate account; and when the visitor buys a subscription, either on precisely the exact same trip or afterwards, you will be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you get a more than marginal access to innovative advertising tools such as GetAmbassador and Tracking Dashboard which permits you to monitor all of your activities such as clicks, commission, and revenue. Banner ads are easily posted on sites or websites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go through the templates, participate effectively in Wishpond’s official Academy and post Banner ads that may be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you will need to await a while!
Wishpond for Agencies
Wishpond supplies A easy software for bureaus . Agencies have multiple clients to address, and Wishpond fits perfectly in this scenario. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create nice popup forms to your clientele.
Collaborate easily with your team with multiple user accounts. The Governance option lets you limit users’ access to the customer accounts they’re working on.
Show your clients beautifully designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies across the globe. 1 such firm is TrueCaller. A very common name, Truecaller lets you recognize who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has become a component of this success story.
TrueCaller desired To collect tales of the users in a creative manner. The most important goal was to know how every user has got or never benefitted with TrueCaller. Every experience issues and TrueCaller wanted to get hold of those users’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a competition to collect all of the info, which is what happened:
More than 70K+ participants
TrueCaller became the best keyword on societal media during the contest
400 percent growth in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are many more awesome case studies that show the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other powerful opponents. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a tough competition. But here I shall just tell you why I’ll vote for Wishpond from those four programs:
Wishpond vs. Strutta
Strutta doesn’t Supply any free support, and their plans are quite pricey. The package of 249 $399 and $999 called Turnkey, Designer and Professional respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, and few different stations.
Struta Doesn’t possess the site popups feature. The variety of templates can also be less. No advertising automation or direct information analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a deficiency of lead data analysis that may be used for turning leads into loyal clients. I think with Strutta, I needed to invest more time. On the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I think Wishpond beats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry alternative, I’d vouch for the numerous marketing programs from Wishpond. Wishpond offers marketing automation, which can be lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan that might entice users. But I am sure those that are unwilling to compromise with their advertising needs, will go ahead and’buy’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation tool with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares all the attributes present in Wishpond. However, Aritic PinPoint displays a much richer feature record. For instance, Wishpond offers international stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation package from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the core. You receive deep e mail segmentation based on lead behavior, events, stage in which the lead/customer is presently in with regards to the buyers’ journey, and demographics such as age, sex, linking date, etc.. Email campaigns are complex due to this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel strategy towards marketing. You can connect and nurture your prospects via emails, SMS campaigns, drive notifications, landing pages, cellular notifications, and societal media integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing section. Considering that Aritic PinPoint is much more sophisticated than Wishpond and contains a lot of features, it is more expensive. For an organization, Aritic PinPoint offers account-based marketing which is sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And now has all the detail available here to help their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply looking at the price! Their services start from zero and proceed on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all of the attributes. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another serious lapse is the deficiency of real-time testing for customized designs. Another point of difference is, together with Shortstack the number of users or group members can also be strictly limited to one. In cases where multiple users are desired, a cost of around $29 per month is viable; unlike Wishpond that can provide multiple users with restricted access to data.
This brings us The close of the review of Wishpond. This instrument Is Ideal for a marketer, and I Must say it is a very simple to use the tool. Now that you are aware of each of the Attributes, perks and pricing strategies, you must begin using the application. You can Always start with the 14-day trial period to the plan that suits you. Allow me to Know your views about the tool, and if you happen across another better Alternative to Wishpond. Landing Page Ux Best Practices