Overview Landing Page Wiki
Instapage is a software dedicated to helping you produce better landing pages. Landing Page Wiki
The first thing you need to know is that it’s 100 percent Devoted to landing Landing and pages pages only.
Like the other great’s on the market, this program offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page stats
Generation of mobile-responsive webpages
Publish webpages fast
A clean user interface
Access to specialist stock pictures
But those are only a couple of the highlights. Let us dig into what constitutes Instapage so great at what it does.
As Soon as You’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and designs to match your current site or advertising materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be within the webpage. Using this, you can add:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning choices to drag your elements to, you can place them anywhere on the page you like.
As you drag your components to various areas, Instapage will exhibit Guidelines that will assist you space and align all elements accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage allows you to easily switch between desktop and mobile view to be certain everything is optimized and placed so across all of the devices.
If need be, you can even edit your page directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the procedure of producing a landing page.
If you initially log in, you’ll find a list of all the landing pages You’ve created. If this is the first, obviously, you won’t have a lot to pull from here.
Rather, choose Create a Normal Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP pages are designed for mobile, and may be a Fantastic route to go if you’re designing a webpage especially for mobile use. These are made to load incredibly quickly, but you are going to find this option if you’re signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When You Decide to utilize an Instapage template, then you’ll be presented with All available templates.
That’s 194 options, to be exact.
To make it easier, it is possible to filter the templates by specific types Based upon the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and thank you page. Landing Page Wiki
Publish Your Landing Page
When you’re ready to publish your page, you have a couple choices.
You can print it
A Customized domain
A demo page
A customized domain is really self-explanatory. Just enter in the domain You would like to publish to. But remember, that one does require a little technical know-how. Luckily, Instapage includes a video to help you through the procedure.
If you host a Website on WordPress and want to print your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log into your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook page, and it’ll publish.
Or, If You Would like a full presentation of your webpage before it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few added features that assist separate from The other applications out there.
Included in these are:
Instablocks — these are handy for times when you have to create multiple landing pages, but do not wish to change the fashion of the webpage. Rather than recreating your entire page, it will save your components for you to be reused. You will have access to cubes produced by Instapage or you may make your own.
Heatmaps — this is a really cool analytics feature that gives you insight into just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available with the Optimizer program
A/B testing — If you would like to test different components of your page, you can split test using Instapage. Just duplicate your main copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the control version and others will see the variation. Information about how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading Advertising software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling things.
The neat thing about Instapage is that it Permits You to install Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals segment, you can set Certain goals to monitor in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you will find details about your page’s conversion rate based on the goals you establish.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the visitors split between both test versions here.
You will also find a section that collects information on the prospects each Page has collected.
Naturally, Instapage isn’t without its defects, and it falls somewhat short Of its rivals in these areas:
The big one: price. Instapage is significantly more expensive than most of its competitors
Advanced features only available with more expensive plans
Could have additional analytics, such as high performing pages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Great customer support and help attributes
Now for the part you have all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the match for you.
Generally, most will benefit in the Optimizer program.
While you can get away with the basic Core program for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools like heatmaps and A/B testing, which may help your overall conversion rate later on.
All in all, Instapage is a great option for People Who need to put Jointly fast, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help guide your creation and strategy, and conversion target tracking will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can not go wrong with Instapage. Landing Page Wiki