Intro Lead Gen Software
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology companies every year that have sufficient capacity to conquer their peers. This past year, Wishpond Technologies, that specialized in marketing automation program , got featured. Lead Gen Software
The addition of Wishpond on the Ready to Rocket record is a testament to How the nature of electronic marketing is changing, and Wishpond is set to capitalize on the growing demand for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of electronic marketing is evolving to get smarter and better. Wishpond fits perfectly in the current industry. As automation takes over the Advertising business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all of your advertising needs. The highlight of the tool is lead creation and the next analytical process. Wishpond helps in building interactive landing pages and design competitions, track prospects, send mails, and do much more.
Wishpond Enables you to understand”where precisely” and”the way” to step forward. In other words, it’s”completely automated” and”free forever” advertising tool that catalyses the simplest process of generating and nurturing prospects.
In this blog, I Will help you through the minute details of the tool, compose Wishpond review. Based on my user experience, I believe Wishpond is a must-try for all marketers. Without much-a-do, here are the primary characteristics of Wishpond. Lead Gen Software
Wishpond Review — Features Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable kinds for your landing page. There are numerous Flexible templates to select from. Form construction is quite simple with the drag and drop builder. Like landing pages, you may create several variations of your form and conduct A/B test. These forms are simple to make , print and share it (website, site, Facebook Page). You can also print on wishpond.com and discuss it. Listed below are a couple more add-ons you get-
File upload field in your form to collect files and documents.
Drop down menu to get a very long list of options. This keeps your kind short.
Multiple check boxes for leads to Go for more than 1 alternative that Suits them.
Hidden areas to collect analytical information like source and referrer.
Merge tags to customize your forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit purpose: This pop-up is the last attempt to catch the attention of Those leads that are just about to leave your website.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a specific amount of time on your site.
Entrance pop-ups: The moment a visitor lands on your website, a popup appears.
Click popups: These pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an effortless endeavor. Additionally, you get pre-designed templates to choose from. The pop up templates are flexible and extremely mobile responsive. You can target your popups as you desire, for example, you can choose on which pages the popups will look and at which it will not. Lead Gen Software
A/B testing feature is available in popups too. You can test and determine which one is Giving you desirable results before finalising one. Other important features include Social Share Buttons. It’s possible to add social sharing buttons to your popups (for Facebook, Twitter, and G+).
Wishpond provides Another section for lead data management where you can see all your customers and their data. It may be sorted into various lists as per the category you desire. It’s five Chief areas:
Stats provides an international Summary of action taking Place within all of your Wishpond campaigns through different links. The analytics supplies metric info to take note of the amount of prospects opening mails, switching on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent activity. With every click on a direct result, you can receive all the specifics of the lead, including their actions, profile data and which lists they’re part of.
Visitors include those who viewed the page but did Not convert on your form. With the use of this system of collecting visitor data, it is possible to monitor even before they’ve converted. When they eventually fill out one of your types, all of the tracking data related to their account unifies into their new lead profiles.
Lists Permit You to see which prospects are a part of which lists. This is among the most important part and a place to come back and look for different list sections especially If You’re creating different smart lists and inactive lines using marketing automation
Lead Properties lets you see all the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your job simple. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, picture, video, social networking buttons, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of this landing page. 1 slight issue that I faced when using the editor is, I had to click many times to pick a text. You need to double click it to select and edit, but I guess I double-clicked it to get a couple of times. However, what I got in the end is a totally professional landing page. I guess with all the outcome; I could can click few times additional! Each of the templates are cellular responsive. With over 100 templates, you may create a high-definition landing page for any industry.
You can run A/B Tests for numerous variations of your landing page. Wishpond conducts the test for you and gives you detailed reports. Depending on the precise findings, you can zero on the very best version of your landing page. You will require no programming knowledge to create these interactive and all-device-compatible landing pages.
This is not all. You are able to do with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you can use the WP plugin to construct your landing page directly within WP dashboard. In the same way, it is simple to publish your landing page on your domain name and sub-domains.
You can add Auto-submit links to your own emails. This allows your leads to register instantly for a training or marathon or enjoys of these by simply clicking on the link. They do not need to give any other additional details.
Events and Marketing
You can conduct Exciting contests and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It gives an option to use Facebook Like Buttons as vote methods. This eases likes and share. Another option is to add share buttons for Facebook, Twitter, and Google+. It is also possible to encourage benefits for referrals. In these benefit competitions, the entrants get rewarded when they refer their buddies to get into your contest. I have discussed the customizable forms above. It’s possible to use this feature here too.
To Assist You make Your contests interesting and far-fetched, Wishpond comprises ten additional programs that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on societal media platforms such as Facebook, Twitter, or in your site. Be it any stage, your own promotions and contests will look great on laptops, mobiles and tablets. You can find more likes and follows by incorporating a Facebook Like button or a Twitter follow alternative. Lead Gen Software
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing software, eCommerce tools, Webinar tools, and much more. Below is the list of resources Wishpond integrates with:
CRM Integrations: Lead landing on a Web Site and social media platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of leads involving your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond incorporates With a help desk app UserVoice, and additionally with SurveyMonkey for effective polls. Integrations using Webinar programs like ClickWebinar and GoToWebinar can allow you to conduct smooth webinars for your leads as soon as they register on one of your own campaigns.
Other integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn provides access to more than 500 other apps.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A blessing for entrepreneurs, this I mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you’re seeking trickle email campaigns or want to send personalized mails, Wishpond has all of the features ready for you.
In Addition, you Can add dents to your leads and segment them according to their activities. Add to the; you get real time analytics to assist you measure the performance of your automated workflow. You can use merge tags to customize your emails depending on the information you’ve got on your database. Wishpond integrates with various email advertising tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can choose from three distinct programs Wishpond offers — Basic, Pro and Development. Aside from the common features, the Basic program has a limitation on the prospects up to 1000, Email marketing per month up to 10,000 with a single user that has a price tag of $45 for each month.
The Growth Plan is for $129/month using 10000 maximum contributes with unlimited users and all the other prominent features of Pro and Fundamental packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Service is free for all. You may register for a FREE 14-Day trial for some of the plans before paying. Lead Gen Software
Special Rewards From Wishpond
Wishpond also Provides unique perks in most of their other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet that’s a beneficial tool to reserve appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds which is a comprehensive screen and PPV marketing research tool which analyses competitor’s ad strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to site owners, bloggers or online marketing experts. It supplies a recurring 30% commission with no payment for the ceremony. You get consistent online payouts that will be easily monitored through GetAmbassador. When you sign up as an affiliate, you’ll be given with a unique tracking link. When Wishpond receives any visitor through your affiliate link, it will immediately link it with your own affiliate accounts; and if the visitor purchases a subscription, either on the same trip or later, you’ll be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you get a more than marginal access to innovative marketing tools such as GetAmbassador and Tracking Dashboard which permits you to monitor all of your tasks including clicks, commission, and earnings. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go via the templates, engage efficiently in Wishpond’s official Academy and article Banner ads that may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you will have to wait for a short time!
Wishpond for Agencies
Wishpond supplies A easy software for bureaus . Agencies have multiple clients to deal with, and Wishpond fits perfectly within this situation. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clients.
Collaborate easily with your team with numerous user accounts. The Governance option lets you limit users’ access to the customer accounts they’re working on.
Show your clients beautifully designed reports for all your advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies across the globe. One such company is TrueCaller. A common title, Truecaller lets you identify who’s calling you and from where. The success of TrueCaller is unmatched, and Wishpond has been a component of the success story.
TrueCaller wanted To collect stories of their users in a creative manner. The main goal was to understand how every user has got or never benefitted with TrueCaller. Every experience matters and TrueCaller wanted to get hold of the users’ personal experiences. Wishpond became the catalyzing energy in this. TrueCaller ran a competition to collect all information, which is exactly what occurred:
Over 70K+ participants
TrueCaller became the top keyword on social media during the contest
400 percent growth in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are many more awesome case studies that prove the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other strong competitors. In cases like this, I believe Rafflecopter, Strutta, and Shortstack possess the potential to provide Wishpond a difficult competition. But here I will just tell you why I’ll vote for Wishpond from those four apps:
Wishpond vs. Strutta
Strutta does not Supply any free support, and their strategies are quite pricey. The bundle of $249 $399 and $999 named Turnkey, Designer and Professional respectively. The number of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, and few other stations.
Struta Does not have the website popups feature. The variety of templates can also be less. No marketing automation or lead information analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a lack of lead information analysis that can be used for turning leads to loyal clients. I believe with Strutta, I needed to spend more time. On the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I think Wishpond beats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I would vouch for the multiple marketing apps from Wishpond. Wishpond offers advertising automation, which is also missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program that might entice users. But I am convinced those that are reluctant to compromise with their marketing needs, will go ahead and’buy’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation instrument with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares all the features within Wishpond. But, Aritic PinPoint displays a much richer feature list. For instance, Wishpond offers global stats for all of the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the center. You receive deep e mail segmentation based on lead behaviour, events, period where the lead/customer is currently in with respect to the buyers’ travel, and demographics such as location, age, sex, linking date, etc.. Email campaigns are complex because of this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel approach towards marketing. You can join and nurture your leads via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and social media integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing section. Considering that Aritic PinPoint is quite a bit more advanced than Wishpond and contains a great deal of attributes, it’s costlier. For an organization, Aritic PinPoint provides account-based advertising which is sprinkled in Wishpond.
Update: Wishpond has updated their website with GDPR related information And now has all the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just looking at the price! Their services start from zero and move on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all of the attributes. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another serious lapse is the lack of real-time testing for customized designs. Another point of difference is, with Shortstack the number of consumers or team members is also strictly restricted to one. In circumstances where multiple users are desired, a price of about $29 per each month is achievable; unlike Wishpond that can provide multiple users with limited access to data.
This brings us The end of the review of Wishpond. This tool is perfect for a marketer, also I Must say it’s a really simple to use the application. Now that you are aware of all the Attributes, pricing and perks strategies, you must begin using the tool. You can Always start with the 14-day trial period for the program that is appropriate for you. Allow me to Understand your views about the tool, and if you happen across another better Option to Wishpond. Lead Gen Software