Introduction Lead Generation Advertising Examples
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology companies every year that have sufficient potential to conquer their peers. This year, Wishpond Technologies, that specialized in marketing automation program , got featured. Lead Generation Advertising Examples
The inclusion of Wishpond on the Ready to Rocket record is a nod to The way the character of digital advertising is changing, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of electronic marketing is evolving to get better and smarter. Wishpond fits perfectly in the current market. As automation takes over the marketing industry, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters nearly all of your advertising requirements. The highlight of the tool is lead generation and the following analytical process. Wishpond helps in creating interactive landing pages and design competitions, track prospects, send emails, and do so much more.
Wishpond Enables you to know”where exactly” and”the way” to measure forward. In other words, it is”completely automated” and”free forever” advertising tool that catalyses the easiest procedure for generating and nurturing prospects.
In this blog, I Will help you through the minute information of the tool, write Wishpond review. Based on my user experience, I believe Wishpond is a must-try for all marketers. Without much-a-do, here are the main characteristics of Wishpond. Lead Generation Advertising Examples
Wishpond Review — Attribute Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable kinds to your landing page. There are numerous Flexible templates to choose from. Form building is quite simple with the drag and drop builder. Like landing pages, you can create several versions of your form and conduct A/B test. These forms are easy to create, print and share it (site, site, Facebook Page). You might even publish on wishpond.com and share it. Here are few more add-ons you get-
File upload field on your form to accumulate files and files.
Drop down menu for a very long list of options. This keeps your form short.
Multiple check boxes for prospects to Go for more than one alternative that Suits them.
Hidden areas to collect analytical data like supply and referrer.
Merge tags to personalize your forms.
Wishpond lets you create six different Kinds of well-timed pop-ups-
Exit purpose: This pop up is the final attempt to catch the attention of Those prospects that are about to leave your site.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor gets Spent a particular quantity of time on your site.
Entrance pop-ups: The moment a visitor lands on your website, a popup appears.
Click on popups: All these pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are flexible and extremely mobile responsive. You can target your popups as you wish, for instance, you can choose on which pages the popups will look and where it will not. Lead Generation Advertising Examples
A/B testing feature is available in popups too. You can examine and determine which one is Giving you desired outcomes before finalising one. Other important attributes include Social Share Buttons. You can add social sharing buttons for your popups (such as Facebook, Twitter, and G+).
Wishpond supplies A separate section for lead data management where you are able to see all your visitors and their information. It may be sorted into various lists as per the category you want. It has five main regions:
Stats provides an international overview of activity taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric info to pay attention to the number of leads opening emails, converting on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent activity. With each click on a lead, you can get all the details of the guide, such as their actions, profile information and which lists they are a part of.
Visitors include those who viewed the webpage but did Not convert in your form. With the usage of the system of collecting customer data, you can track even before they have converted. When they finally fill out one of your forms, all of the tracking data associated with their accounts merges to their new lead profiles.
Lists allow you to see which prospects are a part of which lists. This is one of the most important part and a place to come back and look for distinct list segments especially If You’re creating different clever lists and inactive lines with marketing automation
Lead Properties enables you to see All of the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your job easy. Along with the pre-built templates, you can just drag and drop elements to create your landing page. Elements like text boxes, image, video, social networking programs, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of the landing page. One minor issue which I faced when using the editor would be , I needed to click many times to pick a text. You need to double click it to select and edit, but I guess I double-clicked it for two or three times. But what I got in the end is a totally professional landing page. I guess with the outcome; I could manage to click few times extra! All the templates are mobile responsive. With over 100 templates, you can produce a high-definition landing page for virtually any business.
You can run A/B Tests for numerous variations of your landing page. Wishpond runs the test for you and gives you detailed reports. Based on the precise findings, you can zero on the very best version of your landing page. You will require no programming knowledge to create these interactive and all-device-compatible landing pages.
This is not all. You can do together with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you can use the WP plugin to construct your landing page right within WP dashboard. Similarly, it is simple to publish your landing page on your domain and sub-domains.
You can add Auto-submit hyperlinks to your emails. This allows your prospects to register instantly for a training or marathon or likes of these by simply clicking on the link. They do not need to give any other additional details.
Events and Marketing
You can conduct Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Afterwards, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It provides an option to use Facebook Like Buttons as vote methods. This eases likes and share. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to encourage rewards for referrals. In these reward contests, the entrants get rewarded when they refer their friends to enter your contest. I have discussed the customizable types over. It’s possible to take advantage of this feature here as well.
To Assist You create Your competitions interesting and far-fetched, Wishpond includes ten additional apps that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on social media platforms such as Facebook, Twitter, or on your site. Be it any stage, your promotions and contests will look good on desktops, tablets and phones. It is possible to get more enjoys and follows by adding a Facebook Like a Twitter follow alternative. Lead Generation Advertising Examples
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus a whole lot more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead capturing on a Web Site and Social Networking platforms Are likely to be a cakewalk together –
Lead capturing is Followed by auto syncing of prospects between your email marketing app and Wishpond account. This is eased by apps like:
Wishpond incorporates Using a help desk app UserVoice, and additionally with SurveyMonkey for successful surveys. Integrations using Webinar programs like ClickWebinar and GoToWebinar can allow you to conduct smooth webinars to your prospects once they register on one of your campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn provides access to more than 500 additional apps.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you’re seeking trickle email campaigns or want to send personalized emails, Wishpond has all of the features prepared for you.
In Addition, you Can add scores to your own leads and section them according to their actions. Add to this; you get real-time analytics to help you assess the performance of your automated workflow. You can use combine tags to customize your emails based on the info you have in your database. Wishpond integrates with different email marketing tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can pick from three different plans Wishpond offers — Basic, Pro and Development. Aside from the common attributes, the Basic plan has a limitation on the leads up to 1000, Email advertising a month up to 10,000 with a single user which has a price tag of $45 for each month.
The Growth Plan is for $129/month using 10000 greatest contributes with unlimited customers and all the other prominent features of Pro and Basic packages. In addition to all that, Priority Support and Training Training Program is also provided. And as always Customer Service is free for all. You may register for a FREE 14-Day trial for some of the plans before paying. Lead Generation Advertising Examples
Special Perks From Wishpond
Wishpond also Provides special perks in the majority of their other services. If you are a client, you can avail these offers:
30 Days free of Appointlet which is a beneficial tool to book appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds which is a comprehensive display and PPV marketing research tool that assesses competitor’s advertising strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to site owners, owners or online marketing experts. It supplies a recurring 30% commission with no payment for your service. You receive consistent online payouts that will be readily tracked through GetAmbassador. When you join as an affiliate, you’ll be given with a unique tracking link. If Wishpond receives some visitor via your affiliate link, it will immediately link it with your affiliate account; and when the visitor buys a subscription, either on precisely the same trip or later, you will be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you receive a more than marginal accessibility to ingenious marketing tools like GetAmbassador and Tracking Dashboard which allows you to track all your tasks including clicks, commission, and revenue. Banner ads can be easily posted on sites or sites. Case Studies and Testimonials are employed in sites, sites, and landing pages. You get access to affiliate a landing page in which you are able to go via the templates, participate effectively in Wishpond’s official Academy and article Banner ads that may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you will have to wait for a short time!
Wishpond for Agencies
Wishpond provides A easy software for bureaus . Agencies have multiple clients to deal with, and Wishpond fits perfectly in this scenario. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make nice popup forms for your clientele.
Collaborate easily with your team with numerous user accounts. The Governance option lets you restrict users’ access to the client accounts they’re working on.
Show your customers beautifully designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies across the globe. 1 such company is TrueCaller. A very common name, Truecaller lets you identify who’s calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller desired To collect stories of their users in a creative manner. The main goal was to understand how every user has got or never benefitted with TrueCaller. Every experience matters and TrueCaller desired to get hold of those users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a competition to gather all information, which is exactly what occurred:
Over 70K+ participants
TrueCaller became the top keyword on societal media throughout the competition
400 percent growth in Facebook followers
Another company, World Fishing Network, additionally gained tremendously from Wishpond. There are many more awesome case studies that show the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other strong opponents. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the capability to provide Wishpond a difficult competition. But here I shall just tell you why I’ll vote for Wishpond from these four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free support, and their plans are quite pricey. The bundle of $249 $399 and $999 called Turnkey, Designer and Professional respectively. The number of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, and several different channels.
Struta Doesn’t possess the site popups feature. The assortment of templates can also be less. No marketing automation or direct data analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There is a deficiency of lead information analysis which may be used for turning leads to loyal customers. I believe with Strutta, I had to spend more time. On the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I think Wishpond beats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I would vouch for the numerous marketing programs from Wishpond. Wishpond offers advertising automation, which can be lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan that might entice users. But I am convinced those that are reluctant to compromise with their marketing requirements, will go ahead and’purchase’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation tool with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares all the features present in Wishpond. However, Aritic PinPoint exhibits a much richer feature record. For instance, Wishpond offers global stats for all the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the center. You get deep email segmentation based on direct behavior, events, period in which the lead/customer is presently in with regards to the buyers’ travel, and demographics such as age, gender, linking date, etc.. Email campaigns are advanced due to this comprehensive segmentation.
Also, Aritic PinPoint works on a multichannel strategy towards marketing. You can connect and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, mobile notifications, and social networking integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing section. Since Aritic PinPoint is quite a bit more advanced than Wishpond and contains a great deal of attributes, it is costlier. For an enterprise, Aritic PinPoint provides account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all of the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply taking a look at the cost! Their services begin from zero and move on to $29 for your simple plan. The Enterprise plan at $499 gives you access to all the features. Shortstack provides just over 30 pre-design topics unlike the countless options from Wishpond. Another serious lapse is the lack of real-time testing for customized layouts. Another point of difference is, with Shortstack the number of consumers or group members can also be strictly limited to one. In circumstances where multiple users are desired, a cost of around $29 per month is viable; unlike Wishpond that can provide multiple users with restricted access to info.
This brings us to The close of the inspection of Wishpond. This tool is perfect for a marketer, also that I Must say it is a very simple to use the tool. Now that you are aware of each of the Attributes, perks and pricing plans, you must begin using the tool. You can Always start with the 14-day trial period to the program that is appropriate for you. Let me Know your views about this particular tool, and if you happen across another better Option to Wishpond. Lead Generation Advertising Examples