Introduction Lead Generation Campaigns Best Practices
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology companies every year that have sufficient capacity to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got featured. Lead Generation Campaigns Best Practices
The inclusion of Wishpond on the Ready to Rocket list is a testament to The way the nature of electronic advertising is changing, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital advertising is evolving to acquire better and smarter. Wishpond fits perfectly in the current market. As automation takes over the marketing business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all of your marketing requirements. The highlight of this tool is lead generation and the following analytical procedure. Wishpond helps in building interactive landing pages and layout competitions, track prospects, send mails, and do so much more.
Wishpond Enables you to understand”where precisely” and”how” to measure forward. To put it differently, it is”completely automated” and”free forever” advertising tool that catalyses the easiest process of nurturing and generating leads.
In this blog, I Will walk you through the minute information of this tool, write Wishpond review. According to my user experience, I believe Wishpond is a must-try for many marketers. With no much-a-do, here are the primary features of Wishpond. Lead Generation Campaigns Best Practices
Wishpond Review — Quality Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms to your landing page. There are many Flexible templates to select from. Form building is very easy with the drag and drop builder. Like landing pages, you may create several versions of your form and conduct A/B test. These forms are easy to create, print and discuss it (website, site, Facebook Page). You might also print on wishpond.com and share it. Listed below are few more add-ons you get-
File upload field in your form to collect files and files.
Drop down menu to get a very long list of options. This keeps your form short.
Multiple test boxes for leads to opt for over one option that Suits them.
Hidden fields to collect analytical information like supply and referrer.
Merge tags to customize your own forms.
Wishpond lets you create six different Kinds of well-timed pop-ups-
Exit intent: This pop-up is the last attempt to catch the attention of Those prospects which are about to leave your site.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor gets Spent a specific quantity of time on your site.
Entry pop-ups: The minute a visitor lands on your website, a popup appears.
Click popups: All these pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an effortless endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You are able to aim your popups as you desire, for instance, you can choose on which pages the popups will look and where it will not. Lead Generation Campaigns Best Practices
A/B testing feature is available in popups too. You can test and see which one is Giving you desirable outcomes before finalising one. Additional important attributes include Social Share Buttons. You can add social sharing buttons to your popups (for Facebook, Twitter, and G+).
Wishpond supplies A separate section for direct data direction where you are able to see all of your visitors and their data. It can be sorted to different lists as per the category you desire. It’s five main areas:
Stats provides an international overview of activity taking Place within all your Wishpond campaigns via different links. The analytics supplies metric information to take note of the amount of leads opening mails, switching on campaigns and page views.
Leads provide you with a detailed perspective of Various leads sorted by most recent action. With every click on a lead, you can receive all the details of the guide, such as their actions, profile information and which lists they are a part of.
Visitors include those that viewed the page but did Not convert on your form. With the use of this system of collecting visitor data, it is possible to monitor even before they have converted. When they eventually fill out one of your types, all of the tracking data related to their account merges to their new lead profiles.
Lists Permit You to see which leads are part of that lists. This is among the most important part and also a place to come back and look for distinct listing segments especially if you are creating different smart lists and static lines using marketing automation
Lead Properties lets you view all the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your job simple. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, picture, video, social networking programs, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of the landing page. One slight issue which I faced while using the editor would be , I needed to click many times to select a text. You have to double click it to select and edit, but I guess that I double-clicked it for two or three times. But what I got in the end is a thoroughly professional landing page. I guess with all the outcome; I could can click few times extra! Each of the templates are mobile responsive. With more than 100 templates, you can produce a high converting landing page for any business.
You can conduct A/B Evaluations for multiple variants of your landing page. Wishpond runs the test for you and provides you detailed reports. Based on the accurate findings, you can zero on the best version of your landing page. You will need no programming knowledge to create these interactive and all-device-compatible landing pages.
This isn’t all. You are able to do with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you can use the WP plugin to build your landing page right within WP dashboard. Similarly, it is simple to publish your landing page on your own domain and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This allows your leads to register instantly for a training or marathon or enjoys of these by just clicking on the hyperlink. They do not have to provide any other additional information.
Events and Promotions
You can conduct Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses through voting. Later, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It gives an option to use Facebook Like Buttons as vote procedures. This eases likes and share. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. You can also promote benefits for referrals. In these reward contests, the entrants get rewarded when they refer their friends to enter your contest. I’ve already discussed the customizable forms above. You can use this feature here as well.
To help you make Your competitions interesting and far-fetched, Wishpond comprises ten additional apps that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal media platforms like Facebook, Twitter, or on your own site. Be it any platform, your own promotions and competitions will look great on desktops, tablets and phones. You can get more likes and follows by adding a Facebook Like a Twitter follow alternative. Lead Generation Campaigns Best Practices
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email advertising software, eCommerce tools, Webinar tools, and a whole lot more. Below is the list of resources Wishpond integrates with:
CRM Integrations: Lead capturing on a website and Social Networking platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of prospects between your email marketing program and Wishpond account. This is eased by apps like:
Wishpond incorporates Using a help desk app UserVoice, and additionally with SurveyMonkey for effective polls. Integrations with Webinar apps like ClickWebinar and GoToWebinar will allow you to run smooth webinars to your prospects as soon as they register on a few of your own campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to over 500 additional programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you are looking for drip email campaigns or want to send customized emails, Wishpond has all of the features ready for you.
In Addition, you Can add scores to your own leads and section them based on their activities. Add to the; you get real time analytics that will help you measure the performance of your automated workflow. You can use merge tags to personalize your emails based on the info you have on your database. Wishpond integrates with different email marketing tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct plans Wishpond offers — Basic, Pro and Development. Apart from the common features, the fundamental program has a limit on the prospects up to 1000, Email marketing a month up to 10,000 with a single user which comes with a price tag of $45 for each month.
The Growth Plan is for $129/month using 10000 greatest leads with unlimited customers and all the other prominent features of Pro and Basic packages. Along with all of that, Priority Support and Training Training Program is also provided. And as always Customer Support is free for everybody. You may sign up for a FREE 14-Day trial for any of those plans before paying. Lead Generation Campaigns Best Practices
Special Benefits From Wishpond
Wishpond also Provides unique perks in the majority of the other services. If you are a customer, you can avail these offers:
30 Days free for Appointlet which is a beneficial tool to reserve appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive screen and PPV advertising research tool which analyses competitor’s ad strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to website owners, owners or online advertising experts. It supplies a recurring 30% commission with no payment for your ceremony. You receive consistent online payouts that can be easily tracked through GetAmbassador. When you sign up an affiliate, you will be provided with a unique tracking link. If Wishpond receives some visitor via your affiliate link, it will immediately link it with your affiliate account; and if the visitor purchases a subscription, either about precisely the same visit or later, you will be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you receive a more than marginal accessibility to ingenious advertising tools like GetAmbassador and Tracking Dashboard which allows you to monitor all of your tasks including clicks, commission, and revenue. Banner ads can be easily posted on blogs or sites. Case Studies and Testimonials are employed in sites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go through the templates, engage efficiently in Wishpond’s official Academy and article Banner ads which can be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you will have to wait for a while!
Wishpond for Agencies
Wishpond provides A simple software for bureaus . Agencies have multiple clients to deal with, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make fine popup forms for your clients.
Collaborate easily with your team with numerous user accounts. The Governance option lets you restrict users’ access to the client accounts they are working on.
Show your clients beautifully designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies across the globe. One such company is TrueCaller. A common title, Truecaller lets you identify who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has become a part of the success story.
TrueCaller wanted To collect tales of their users in a creative way. The main goal was to know how every user has got or not benefitted with TrueCaller. Every experience issues and TrueCaller desired to contact those consumers’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a competition to collect all of the information, and this is exactly what occurred:
Over 70K+ participants
TrueCaller became the best keyword on social media during the contest
400 percent increase in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are numerous more awesome case studies that prove the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other strong competitors. In this case, I believe Rafflecopter, Strutta, and Shortstack have the capability to give Wishpond a tough competition. But here I shall only tell you why I will vote for Wishpond from these four programs:
Wishpond vs. Strutta
Strutta doesn’t Supply any free support, and their strategies are rather expensive. The package of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, along with few different channels.
Struta Does not possess the site popups feature. The variety of templates is also less. No marketing automation or lead data analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There’s a lack of lead information analysis that may be used for turning leads into loyal customers. I think with Strutta, I had to invest more time. To the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I think Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry alternative, I’d vouch for the multiple advertising apps from Wishpond. Wishpond offers advertising automation, which can be lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan that might entice users. But I am convinced those that are unwilling to compromise with their marketing requirements, will proceed and’purchase’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation instrument with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares all the features within Wishpond. However, Aritic PinPoint exhibits a much richer feature list. For instance, Wishpond offers global stats for all of the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the core. You receive deep email segmentation based on lead behavior, events, stage where the lead/customer is currently in with regards to the buyers’ journey, and demographics like location, age, gender, linking date, etc.. Email campaigns are advanced because of this comprehensive segmentation.
Additionally, Aritic PinPoint works on a multichannel approach towards promotion. You can join and nurture your leads via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and societal networking integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing section. Since Aritic PinPoint is quite a bit more sophisticated than Wishpond and contains a lot of attributes, it is more expensive. For an enterprise, Aritic PinPoint offers account-based advertising which is sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And today has all of the detail available here to assist their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just taking a look at the price! Their services start from zero and move on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all the features. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another severe lapse is the lack of real time testing for customized layouts. Another point of difference is, together with Shortstack the number of users or group members can also be strictly limited to one. In cases where multiple users are desired, a cost of around $29 per each month is viable; unlike Wishpond which may provide multiple users with restricted access to info.
This brings us to The close of the review of Wishpond. This tool is perfect for a marketer, and I Must say it’s a really simple to use the tool. Now that you are aware of each of the Features, perks and pricing plans, you must start using the tool. You can Always begin with the 14-day trial period to the program that suits you. Let me Know your views about this particular tool, and if you happen across another better Alternative to Wishpond. Lead Generation Campaigns Best Practices