Intro Lead Generation Guide
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology companies annually which have sufficient potential to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got showcased. Lead Generation Guide
The inclusion of Wishpond on the Ready to Rocket list is a nod to The way the character of digital advertising is shifting, and Wishpond is set to capitalize on the growing need for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of electronic marketing is evolving to acquire smarter and better. Wishpond fits perfectly in the current market. As automation takes over the Advertising industry, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all your advertising requirements. The highlight of the tool is lead creation and the next analytical process. Wishpond helps in creating interactive landing pages and layout competitions, track leads, send emails, and do so much more.
Wishpond Enables you to know”where precisely” and”the way” to step ahead. In other words, it is”completely automated” and”free forever” marketing tool that catalyses the easiest procedure for generating and nurturing leads.
In this website, I Will help you through the second information of the tool, compose Wishpond review. According to my user experience, I think Wishpond is a must-try for all marketers. Without much-a-do, here are the main features of Wishpond. Lead Generation Guide
Wishpond Review — Attribute Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable forms for your landing page. There are numerous Flexible templates to select from. Form construction is very simple with the drag and drop builder. Like landing pages, you may create multiple versions of your own form and conduct A/B test. All these forms are simple to create, print and share it (website, blog, Facebook Page). You might also publish on wishpond.com and share it. Listed below are few more add-ons you get-
File upload field in your form to collect files and files.
Drop down menu for a very long list of options. This keeps your form short.
Multiple check boxes for leads to Go for over 1 alternative that Suits them.
Hidden areas to collect analytical data like source and referrer.
Merge tags to customize your forms.
Wishpond lets you create six different types of well-timed pop-ups-
Exit intent: This pop-up is the final attempt to grab the attention of Those leads that are about to leave your site.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a particular amount of time on your website.
Entrance pop-ups: The minute a visitor lands on your site, a popup appears.
Click on popups: These pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You are able to target your popups as you desire, for instance, you can decide on which pages the popups will look and at which it will not. Lead Generation Guide
A/B testing feature is available in popups as well. You can examine and determine which one is Giving you desirable outcomes before finalising one. Other key attributes include Social Share Buttons. You can add social sharing buttons for your popups (for Facebook, Twitter, and G+).
Wishpond supplies Another section for direct data management where you are able to see all your visitors and their data. It may be sorted into different lists in accordance with the category you desire. It has five main regions:
Stats provides an international overview of activity taking Place within all of your Wishpond campaigns through different links. The analytics supplies metric information to pay attention to the amount of prospects opening mails, switching on campaigns and page views.
Leads provide you with a detailed view of Various leads sorted by most recent activity. With each click on a lead, you can receive all the details of the lead, including their actions, profile information and which lists they’re a part of.
Visitors include those who viewed the page but did Not convert on your form. With the usage of the system of collecting visitor information, you can monitor even before they have converted. When they finally fill out one of your forms, all the tracking data related to their accounts unifies to their new lead profiles.
Lists Permit You to see which leads are a part of which lists. This is among the most important part and a place to come back and check for distinct list sections especially if you are creating different clever lists and inactive lines with marketing automation
Lead Properties enables you to see All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your task easy. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, image, video, social media buttons, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of this landing page. One minor issue which I faced while using the editor is, I needed to click many times to select a text. You have to double click it to select and edit, but I figure I double-clicked it for two or three times. But what I got at the end is a totally professional landing page. I guess with all the outcome; I could manage to click few times additional! All the templates are mobile responsive. With more than 100 templates, you can produce a high-definition landing page for any business.
You can conduct A/B Tests for numerous variants of your landing page. Wishpond conducts the exam for you and gives you comprehensive reports. Depending on the accurate findings, you can zero on the best edition of your landing page. You will require no coding knowledge to make these interactive and all-device-compatible landing pages.
This is not all. You are able to do together with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you may use the WP plugin to construct your landing page right within WP dashboard. In the same way, it is simple to publish your landing page in your own domain and sub-domains.
You can add Auto-submit links to your emails. This lets your leads to register instantly for a workshop or webinar or likes of these by simply clicking on the link. They do not need to provide any other additional information.
Contests and Marketing
You can run Exciting contests and promotions on Wishpond. It’s possible to collect email addresses through voting. Later, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It gives an option to use Facebook Like Buttons as vote procedures. This eases share and likes. Another option is to add share buttons for Facebook, Twitter, and Google+. It is also possible to promote benefits for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to enter your contest. I have already discussed the customizable types above. You can take advantage of this feature here as well.
To help you create Your competitions interesting and far-fetched, Wishpond comprises ten other apps that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal networking platforms such as Facebook, Twitter, or in your site. Be it any stage, your own promotions and contests will look good on laptops, mobiles and tablets. It is possible to get more enjoys and follows by adding a Facebook Like a Twitter follow option. Lead Generation Guide
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, and much more. Below is the listing of resources Wishpond integrates together:
CRM Integrations: Lead capturing on a website and social media platforms Are going to be a cakewalk together –
Lead capturing is Followed by auto syncing of prospects between your email marketing app and Wishpond account. This is facilitated by apps like:
Wishpond integrates With a help desk app UserVoice, and also with SurveyMonkey for effective surveys. Integrations with Webinar apps like ClickWebinar and GoToWebinar will help you run smooth webinars for your leads as soon as they sign up on one of your own campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns provides access to over 500 additional programs.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you are seeking trickle email campaigns or want to send personalized emails, Wishpond has all the features ready for you.
In Addition, you Can add dents to your leads and section them based on their activities. Add to this; you get real time analytics to help you measure the performance of your automated workflow. It is possible to use combine tags to personalize your emails depending on the information you’ve got in your database. Wishpond integrates with different email advertising tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct plans Wishpond offers — Basic, Pro and Growth. Apart from the typical attributes, the Basic program has a limitation on the leads up to 1000, Email advertising per month up to 10,000 with one user which has a price tag of $45 for each month.
The Development program is for $129/month using 10000 greatest leads with unlimited customers and all the other notable features of Pro and Fundamental packages. Along with all of that, Priority Support and Training Training Program is also provided. And as always Customer Service is free for everybody. You may sign up for a FREE 14-Day trial for any of the programs before paying. Lead Generation Guide
Special Benefits From Wishpond
Wishpond also Provides unique perks in the majority of the other services. If you are a customer, you can avail those offers:
30 Days free of Appointlet which is a helpful tool to reserve appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds which is a thorough screen and PPV advertising research tool that assesses competitor’s ad strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to site owners, bloggers or online advertising pros. It provides a recurring 30% commission with no payment for your service. You receive consistent online payouts which will be readily monitored through GetAmbassador. When you sign up an affiliate, you’ll be given with a exceptional tracking link. If Wishpond receives any visitor via your affiliate link, it will directly associate it with your own affiliate accounts; and if the visitor buys a subscription, either about the exact same visit or later, you will be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you get a more than marginal access to innovative advertising tools such as GetAmbassador and Tracking Dashboard that permits you to monitor all of your tasks including clicks, commission, and earnings. Banner ads are easily posted on sites or websites. Case Studies and Testimonials are used in sites, sites, and landing pages. You get access to affiliate a landing page in which you can go via the templates, engage efficiently in Wishpond’s official Academy and article Banner ads which can be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you’ll have to await a while!
Wishpond for Agencies
Wishpond supplies A easy software for bureaus . Agencies have multiple clients to deal with, and Wishpond fits perfectly in this situation. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create fine popup forms to your clients.
Collaborate easily with your team with numerous user accounts. The Governance option lets you restrict users’ access to the customer accounts they’re working on.
Show your customers superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. One such firm is TrueCaller. A very common name, Truecaller lets you identify who’s calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller wanted To collect tales of their customers in a creative way. The main aim was to know how each user has got or not benefitted with TrueCaller. Every experience matters and TrueCaller wanted to contact those consumers’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a contest to collect all information, which is what occurred:
Over 70K+ participants
TrueCaller became the top keyword on societal media throughout the contest
400 percent growth in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are numerous more awesome case studies that show the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other powerful opponents. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the capability to give Wishpond a difficult competition. But here I will only tell you why I’ll vote for Wishpond out of these four programs:
Wishpond vs. Strutta
Strutta does not Supply any free service, and their strategies are rather pricey. The bundle of 249 $399 and $999 named Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, along with several different stations.
Struta Does not have the site popups feature. The assortment of templates can also be less. No marketing automation or lead information analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There’s a lack of lead data analysis that can be used for turning leads into loyal clients. I think with Strutta, I needed to spend more time. On the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I believe Wishpond beats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry option, I’d still vouch for the numerous advertising programs from Wishpond. Wishpond offers marketing automation, which can be missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program which may entice users. But I am convinced those who are unwilling to compromise with their marketing needs, will proceed and’purchase’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation instrument with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares all the attributes present in Wishpond. But, Aritic PinPoint displays a much richer attribute list. For instance, Wishpond provides international stats for all the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation package from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the core. You get deep e mail segmentation based on lead behaviour, events, stage where the lead/customer is currently in with respect to the buyers’ journey, and demographics like location, age, gender, joining date, etc.. Email campaigns are advanced due to this comprehensive segmentation.
Also, Aritic PinPoint works on a multichannel approach towards marketing. It’s possible to connect and nurture your leads via emails, SMS campaigns, push notifications, landing pages, cellular notifications, and social media integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing department. Considering that Aritic PinPoint is quite a bit more advanced than Wishpond and has a lot of attributes, it is more expensive. For an enterprise, Aritic PinPoint provides account-based marketing which is sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just taking a look at the cost! Their services begin from zero and proceed on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all the features. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another serious lapse is the lack of real-time testing for customized layouts. Another point of difference is, with Shortstack the number of users or team members can also be strictly restricted to one. In cases where multiple users are desired, a price of about $29 per month is viable; unlike Wishpond that may provide multiple users with limited access to info.
This brings us The close of the review of Wishpond. This tool is perfect for a marketer, and that I Must say it’s a very easy to use the tool. Now that you are aware of all the Features, perks and pricing strategies, you must begin using the tool. You can Always begin with the 14-day trial period to the plan that is appropriate for you. Let me Know your views about this particular tool, and if you happen across another better Option to Wishpond. Lead Generation Guide