Introduction Lead Generation Ideas For B2C
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology companies annually that have sufficient capacity to beat their peers. This year, Wishpond Technologies, that technical in marketing automation software, got featured. Lead Generation Ideas For B2C
The inclusion of Wishpond on the Ready to Rocket list is a nod to How the nature of electronic advertising is shifting, and Wishpond is set to capitalize on the growing need for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of electronic advertising is evolving to get better and smarter. Wishpond fits perfectly in the current market. As automation takes over the marketing industry, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your advertising requirements. The highlight of this tool is lead generation and the following analytical process. Wishpond can help in creating interactive landing pages and design contests, track leads, send mails, and do much more.
Wishpond Enables one to understand”where precisely” and”the way” to measure ahead. To put it differently, it’s”completely automated” and”free forever” advertising tool that catalyses the simplest procedure for nurturing and generating leads.
In this website, I Will walk you through the minute information of this tool, write Wishpond review. Based on my user experience, I think Wishpond is a must-try for all marketers. Without much-a-do, here are the main features of Wishpond. Lead Generation Ideas For B2C
Wishpond Review — Quality Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable forms for your landing page. There are numerous Flexible templates to select from. Form building is very easy with the drag and drop builder. Like landing pages, you may make multiple variations of your form and run A/B test. All these forms are simple to create, publish and discuss it (website, site, Facebook Page). You can even print on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field in your form to collect files and files.
Drop down menu for a very long list of options. This keeps your kind short.
Multiple check boxes for leads to Go for more than one option that Suits them.
Hidden fields to collect analytical information like source and referrer.
Merge tags to customize your forms.
Wishpond enables you to create six Distinct types of well-timed pop-ups-
Exit purpose: This pop-up is the last attempt to catch the attention of Those leads which are just about to leave your site.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor gets Spent a specific amount of time on your site.
Entry pop-ups: The minute a visitor lands on your site, a popup appears.
Click popups: These pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy task. Additionally, you get pre-designed templates to pick from. The pop up templates are both flexible and highly mobile responsive. You can target your popups as you wish, for example, you can decide on which pages the popups will look and at which it won’t. Lead Generation Ideas For B2C
A/B testing feature can be found in popups as well. You can test and determine which one is Giving you desirable results before finalising one. Additional key attributes include Social Share Buttons. You can add societal sharing buttons to your popups (for Facebook, Twitter, and G+).
Wishpond provides Another section for direct data management where you can see all your visitors and their data. It can be sorted to various lists as per the category you desire. It has five main areas:
Stats provides a global Summary of activity taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric information to pay attention to the number of prospects opening emails, converting on campaigns and page views.
Leads provide you with a comprehensive perspective of Different leads sorted by most recent action. With every click on a direct result, you can receive all the specifics of the lead, including their actions, profile data and which lists they are part of.
Visitors include those who viewed the page but did Not convert on your form. With the usage of the system of collecting customer data, it is possible to track even before they’ve converted. When they eventually fill out among your types, all of the monitoring data related to their accounts unifies into their new lead profiles.
Lists Permit You to see which leads are part of which lists. This is one of the most important part and a place to come back and look for distinct list sections especially If You’re creating different clever lists and inactive lines using marketing automation
Lead Properties enables you to view all the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your job simple. Along with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements such as text boxes, image, video, social media programs, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of the landing page. 1 slight issue that I faced while using the editor would be I needed to click several times to pick a text. You have to double click it to select and edit, but I guess I double-clicked it to get two or three times. However, what I got in the end is a thoroughly professional landing page. I guess with the result; I could manage to click few times additional! All the templates are cellular responsive. With more than 100 templates, you may produce a high converting landing page for any industry.
You can conduct A/B Tests for numerous variants of your landing page. Wishpond conducts the exam for you and provides you detailed reports. Depending on the accurate findings, you can zero upon the best version of your landing page. You will need no coding knowledge to create these interactive and all-device-compatible landing pages.
This is not all. You are able to do with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you may use the WP plugin to construct your landing page directly within WP dashboard. Similarly, you can easily publish your landing page in your own domain and sub-domains.
You can add Auto-submit links to your emails. This allows your leads to register instantly for a workshop or webinar or enjoys of such by simply clicking on the hyperlink. They don’t have to provide any other additional details.
Contests and Marketing
You can conduct Exciting contests and promotions on Wishpond. You can collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It provides an option to use Facebook Like Buttons as vote procedures. This eases likes and share. Another option is to add share buttons for Facebook, Twitter, and Google+. You can also encourage rewards for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to get into your contest. I’ve discussed the customizable forms over. You can take advantage of this feature here too.
To help you create Your contests interesting and far-fetched, Wishpond includes ten other programs that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on social networking platforms such as Facebook, Twitter, or on your site. Be it any stage, your own promotions and competitions will look good on desktops, mobiles and tablets. You can get more likes and follows by adding a Facebook Like button or a Twitter follow alternative. Lead Generation Ideas For B2C
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email advertising software, eCommerce tools, Webinar tools, and much more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead landing on a Web Site and Social Networking platforms Are going to be a cakewalk with-
Lead capturing is Followed by auto syncing of leads between your email marketing app and Wishpond account. This is facilitated by apps like:
Wishpond incorporates With a help desk program UserVoice, and also with SurveyMonkey for effective polls. Integrations using Webinar apps like ClickWebinar and GoToWebinar will allow you to run smooth webinars for your leads as soon as they register on one of your own campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn provides access to over 500 additional programs.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are looking for trickle email campaigns or wish to send customized emails, Wishpond has all of the features ready for you.
In Addition, you Can add dents to your leads and section them according to their activities. Add to this; you get real-time analytics to help you measure the performance of your automatic workflow. It is possible to use combine tags to customize your emails based on the info you’ve got in your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct plans Wishpond offers — Basic, Pro and Development. Aside from the typical features, the Basic plan has a limit on the prospects up to 1000, Email advertising a month up to 10,000 using one user that comes with a price tag of $45 for monthly.
The Growth program is for $129/month with 10000 greatest leads with unlimited users and the rest of the notable features of Pro and Basic packages. In addition to all of that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Support is free for all. You can sign up for a FREE 14-Day trial for any of the plans before paying. Lead Generation Ideas For B2C
Special Rewards From Wishpond
Wishpond also Provides unique perks in most of the other services. If you are a client, you can avail these offers:
30 Days free for Appointlet that’s a helpful tool to reserve appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds that’s a comprehensive display and PPV marketing research tool that analyses competitor’s advertising strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to website owners, bloggers or online marketing pros. It supplies a recurring 30% commission with no payment for the ceremony. You get consistent online payouts that will be easily tracked through GetAmbassador. When you join as an affiliate, you’ll be provided with a exceptional tracking link. If Wishpond receives any visitor via your affiliate link, it will directly associate it with your own affiliate accounts; and when the visitor purchases a subscription, either on precisely the same trip or afterwards, you’ll be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you get a more than marginal accessibility to ingenious advertising tools such as GetAmbassador and Tracking Dashboard that allows you to track all of your activities such as clicks, commission, and revenue. Banner ads can be easily posted on blogs or websites. Case Studies and Testimonials are employed in sites, sites, and landing pages. You get access to affiliate a landing page in which you can go via the templates, participate effectively in Wishpond’s official Academy and article Banner ads that may be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you’ll need to await a while!
Wishpond for Agencies
Wishpond supplies A simple software for agencies. Agencies have multiple customers to deal with, and Wishpond fits perfectly in this situation. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create nice popup forms to your clientele.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to restrict users’ access to the client accounts they are working on.
Show your clients beautifully designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies across the world. 1 such company is TrueCaller. A very common name, Truecaller lets you recognize who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has become a component of the success story.
TrueCaller desired To gather tales of their users in a creative manner. The most important goal was to know how each user has got or not benefitted with TrueCaller. Every experience issues and TrueCaller wanted to contact the consumers’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a competition to gather all of the information, and this is what occurred:
Over 70K+ participants
TrueCaller became the top keyword on social media throughout the competition
400 percent growth in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are many more awesome case studies which prove the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other powerful opponents. In this case, I think Rafflecopter, Strutta, and Shortstack possess the potential to give Wishpond a difficult competition. But here I shall just tell you why I will vote for Wishpond out of these four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free service, and their strategies are quite pricey. The bundle of $249 $399 and $999 called Turnkey, Designer and Professional respectively. The number of sharing apps is limited to Facebook, Instagram, microsite, website, iframe, along with several different channels.
Struta Doesn’t have the website popups feature. The variety of templates is also less. No marketing automation or lead data analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a deficiency of lead data analysis that may be used for turning leads to loyal clients. I believe with Strutta, I needed to invest more time. To the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I believe Wishpond beats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry alternative, I would still vouch for the multiple marketing programs from Wishpond. Wishpond offers marketing automation, which can be missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program that might entice users. But I am convinced those that are unwilling to compromise their advertising needs, will go ahead and’purchase’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation tool with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares All of the features within Wishpond. However, Aritic PinPoint exhibits a much richer attribute record. For example, Wishpond provides global stats for all the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the center. You get deep email segmentation based on lead behavior, events, period where the lead/customer is presently in with respect to the buyers’ journey, and demographics such as location, age, sex, linking date, etc.. Email campaigns are advanced because of this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel strategy towards promotion. You can connect and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, cellular notifications, and societal media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Since Aritic PinPoint is quite a bit more sophisticated than Wishpond and has a lot of attributes, it’s more expensive. For an organization, Aritic PinPoint offers account-based marketing that’s sprinkled in Wishpond.
Update: Wishpond has updated their website with GDPR related Info And today has all the detail available here to assist their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply looking at the price! Their services begin from zero and proceed on to $29 for the simple plan. The Enterprise program at $499 gives you access to all the attributes. Shortstack provides just over 30 pre-design themes unlike the countless choices from Wishpond. Another severe lapse is the deficiency of real-time testing for customized designs. Another point of difference is, with Shortstack the amount of users or team members can also be strictly restricted to one. In circumstances where multiple users are wanted, a price of about $29 per month is achievable; unlike Wishpond which can provide multiple users with limited access to info.
This brings us The close of the inspection of Wishpond. This instrument Is Ideal for a marketer, and I Must say it’s a really easy to use the tool. Now that you are aware of all the Attributes, perks and pricing strategies, you must begin using the tool. You can Always begin with the 14-day trial period for the program that is appropriate for you. Allow me to Know your views about the particular tool, and if you come across another better Alternative to Wishpond. Lead Generation Ideas For B2C