Introduction Lead Generation Ideas
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology companies annually that have sufficient potential to beat their peers. This year, Wishpond Technologies, that specialized in marketing automation software, got featured. Lead Generation Ideas
The addition of Wishpond on the Ready to Rocket record is a nod to The way the nature of electronic marketing is changing, and Wishpond is positioned to capitalize on the growing need for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of digital advertising is evolving to get smarter and better. Wishpond fits perfectly in the current market. As automation takes over the marketing industry, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all of your marketing needs. The highlight of the tool is lead creation and the next analytical procedure. Wishpond can help in building interactive landing pages and design competitions, track leads, send emails, and do so much more.
Wishpond Allows you to know”where exactly” and”how” to measure ahead. To put it differently, it’s”completely automated” and”free forever” advertising tool that catalyses the easiest procedure for generating and nurturing prospects.
In this website, I Will walk you through the second details of the tool, compose Wishpond review. Based on my user expertise, I think Wishpond is a must-try for all marketers. Without much-a-do, here are the main features of Wishpond. Lead Generation Ideas
Wishpond Review — Quality Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable kinds to your landing page. There are numerous Flexible templates to select from. Form building is quite simple with the drag and drop builder. Like landing pages, you can make multiple variations of your form and run A/B test. All these forms are easy to create, print and discuss it (website, blog, Facebook Page). You can even publish on wishpond.com and discuss it. Here are few more add-ons you get-
File upload field on your form to accumulate files and files.
Drop down menu to get a very long list of alternatives. This keeps your form short.
Multiple test boxes for leads to Go for more than one alternative that Suits them.
Hidden areas to collect analytical data like supply and referrer.
Merge tags to personalize your own forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop-up is the last attempt to grab the attention of Those prospects which are just about to leave your site.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor has Spent a particular quantity of time on your website.
Entry pop-ups: The minute a visitor lands on your site, a popup appears.
Click popups: These pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless task. Also, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You are able to target your popups as you desire, for example, you can decide on which pages the popups will appear and at which it will not. Lead Generation Ideas
A/B testing feature is available in popups too. You can examine and determine which one is Giving you desirable results before finalising one. Other important attributes include Social Share Buttons. It’s possible to add social sharing buttons to your popups (for Facebook, Twitter( and G+).
Wishpond provides Another section for lead data direction where you are able to see all your visitors and their data. It can be sorted to different lists as per the category you desire. It has five Chief regions:
Stats provides a global Summary of action taking Place within all your Wishpond campaigns through different links. The analytics supplies metric information to take note of the amount of leads opening emails, switching on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent action. With each click on a lead, you can get all the specifics of the lead, including their activities, profile information and which lists they’re part of.
Visitors include those that viewed the page but did Not convert in your form. With the use of the system of collecting customer information, it is possible to monitor even before they’ve converted. When they finally fill out one of your forms, all the tracking data associated with their accounts unifies to their new lead profiles.
Lists allow you to see which prospects are part of which lists. This is one of the most important part and also a place to come back and look for distinct listing sections especially If You’re creating different smart lists and static lines using marketing automation
Lead Properties lets you view All of the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your task easy. Along with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements such as text boxes, picture, video, social media programs, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of this landing page. One slight issue which I faced when using the editor would be I had to click several times to select a text. You need to double click it to select and edit, but I guess I double-clicked it for a couple of times. However, what I got in the end is a thoroughly professional landing page. I guess with all the outcome; I could can click few times extra! Each of the templates are mobile responsive. With more than 100 templates, you may produce a high converting landing page for virtually any business.
You can conduct A/B Tests for numerous variations of your landing page. Wishpond conducts the exam for you and gives you detailed reports. Based on the precise findings, you can zero upon the very best edition of your landing page. You’ll require no programming knowledge to create such interactive and all-device-compatible landing pages.
This isn’t all. You are able to do together with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you may use the WP plugin to build your landing page directly within WP dashboard. In the same way, you can easily publish your landing page on your domain name and sub-domains.
You can add Auto-submit links to your own emails. This lets your prospects to register instantly for a workshop or webinar or likes of such by just clicking on the link. They don’t need to provide any other additional information.
Events and Advertising
You can conduct Exciting contests and promotions on Wishpond. It’s possible to collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It gives an option to use Facebook Like Buttons as vote procedures. This eases likes and share. Another option is to add share buttons for Facebook, Twitter, and Google+. It is also possible to promote rewards for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to get into your contest. I’ve discussed the customizable types above. It’s possible to use this feature here as well.
To help you make Your competitions interesting and far-fetched, Wishpond comprises ten other apps that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on social networking platforms like Facebook, Twitter, or on your own site. Be it any stage, your promotions and contests will look good on desktops, mobiles and tablets. You can find more likes and follows by adding a Facebook Like a Twitter follow option. Lead Generation Ideas
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email advertising software, eCommerce tools, Webinar tools, plus a whole lot more. Below is the list of tools Wishpond integrates with:
CRM Integrations: Lead landing on a website and Social Networking platforms Are likely to be a cakewalk with-
Lead capturing is Followed by auto syncing of leads involving your email marketing app and Wishpond account. This is eased by apps like:
Wishpond integrates With a help desk program UserVoice, and additionally with SurveyMonkey for successful polls. Integrations with Webinar programs like ClickWebinar and GoToWebinar can help you conduct smooth webinars to your prospects once they register on a few of your campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to more than 500 other programs.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are seeking trickle email campaigns or want to send customized emails, Wishpond has all the features ready for you.
Not only this, you Can add scores to your own leads and segment them according to their activities. Add to this; you get real time analytics to assist you measure the performance of your automatic workflow. You can use merge tags to customize your emails based on the info you’ve got on your database. Wishpond integrates with different email advertising tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can pick from three different programs Wishpond provides — Basic, Pro and Growth. Aside from the common attributes, the fundamental plan has a limit on the leads up to 1000, Email marketing per month up to 10,000 using a single user which comes with a price tag of $45 for monthly.
The Growth Plan is for $129/month using 10000 maximum leads with unlimited customers and all the other prominent features of Pro and Fundamental packages. In addition to all that, Priority Support and Training Training Program is also provided. And as always Customer Support is free for everybody. You can sign up for a FREE 14-Day trial for some of those plans before paying. Lead Generation Ideas
Special Benefits From Wishpond
Wishpond also Provides special perks in the majority of their other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet that’s a beneficial tool to book appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive screen and PPV advertising research tool which assesses competitor’s ad strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to website owners, owners or online advertising pros. It supplies a recurring 30% commission with no payment for the service. You receive consistent online payouts that can be easily monitored through GetAmbassador. When you join as an affiliate, you will be given with a exceptional tracking link. When Wishpond receives any visitor through your affiliate link, it will immediately associate it with your own affiliate accounts; and if the visitor purchases a subscription, either about the exact same trip or later, you’ll be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal access to ingenious marketing tools such as GetAmbassador and Tracking Dashboard which permits you to monitor all your activities such as clicks, commission, and earnings. Banner ads are easily posted on blogs or sites. Case Studies and Testimonials are employed in websites, blogs, and landing pages. You get access to affiliate a landing page in which you can go via the templates, engage efficiently in Wishpond’s official Academy and post Banner ads that can be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you’ll need to wait for a while!
Wishpond for Agencies
Wishpond provides A easy software for agencies. Agencies have multiple customers to deal with, and Wishpond fits perfectly in this scenario. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clientele.
Collaborate easily with your team with multiple user accounts. The Governance option enables you to restrict users’ access to the client accounts they’re working on.
Show your clients beautifully designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies across the world. 1 such company is TrueCaller. A very common title, Truecaller lets you identify who is calling you and from where. The success of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller desired To collect stories of the users in a creative way. The main aim was to understand how every user has benefitted or never benefitted with TrueCaller. Every experience matters and TrueCaller desired to get hold of the consumers’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a competition to collect all information, and this is exactly what occurred:
More than 70K+ participants
TrueCaller became the top keyword on societal media throughout the contest
400 percent growth in Facebook followers
Another company, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies that show the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other powerful opponents. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the capability to provide Wishpond a tough competition. But here I will only tell you why I’ll vote for Wishpond from these four apps:
Wishpond vs. Strutta
Strutta does not Supply any free support, and their plans are rather pricey. The bundle of $249 $399 and $999 called Turnkey, Designer and Professional respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, website, iframe, and several different stations.
Struta Doesn’t possess the website popups feature. The assortment of templates can also be less. No advertising automation or lead data analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There’s a lack of lead information analysis that can be used for turning leads to loyal customers. I think with Strutta, I had to spend more time. On the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I believe Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry option, I would vouch for the numerous advertising programs from Wishpond. Wishpond offers marketing automation, which is also lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program which may entice users. But I am sure those that are unwilling to compromise with their marketing requirements, will go ahead and’buy’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation instrument with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares All of the features within Wishpond. But, Aritic PinPoint displays a much richer attribute list. For instance, Wishpond offers global stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation package from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the center. You get deep email segmentation based on direct behaviour, events, period in which the lead/customer is presently in with respect to the buyers’ travel, and demographics such as age, gender, joining date, etc.. Email campaigns are advanced because of this in-depth segmentation.
Also, Aritic PinPoint operates on a multichannel approach towards marketing. You can join and nurture your prospects via mails, SMS campaigns, push notifications, landing pages, mobile notifications, and social media integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing section. Since Aritic PinPoint is much more sophisticated than Wishpond and has a lot of features, it is costlier. For an organization, Aritic PinPoint offers account-based marketing which is sprinkled in Wishpond.
Update: Wishpond has updated their website with GDPR related Info And today has all of the detail available here to assist their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just looking at the price! Their services start from zero and proceed on to $29 for the basic plan. The Enterprise program at $499 gives you access to all the attributes. Shortstack provides only over 30 pre-design themes unlike the countless choices from Wishpond. Another serious lapse is the deficiency of real-time testing for customized layouts. Another point of difference is, together with Shortstack the number of consumers or team members can also be strictly limited to one. In cases where multiple users are wanted, a cost of around $29 per month is achievable; unlike Wishpond which can provide a number of users with restricted access to data.
This brings us The end of the review of Wishpond. This instrument Is Ideal for a marketer, and that I Must say it is a very easy to use the tool. Now That You’re aware of each of the Attributes, perks and pricing plans, you must start using the tool. You can Always start with the 14-day trial period to the program that is appropriate for you. Let me Understand your views about this tool, and if you come across another better Option to Wishpond. Lead Generation Ideas