Introduction Lead Generation Software Review
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology companies annually which have enough potential to conquer their peers. This year, Wishpond Technologies, that technical in marketing automation software, got showcased. Lead Generation Software Review
The addition of Wishpond on the Ready to Rocket record is a nod to How the character of digital advertising is changing, and Wishpond is set to capitalize on the growing need for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of digital advertising is evolving to acquire better and smarter. Wishpond fits perfectly in the current market. As automation takes over the marketing business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your advertising needs. The highlight of the tool is lead creation and the following analytical procedure. Wishpond helps in creating interactive landing pages and design contests, track leads, send emails, and do so much more.
Wishpond Allows one to understand”where precisely” and”how” to measure ahead. In other words, it’s”completely automated” and”free forever” marketing tool which catalyses the easiest process of generating and nurturing leads.
In this blog, I Will walk you through the minute details of the tool, compose Wishpond review. Based on my user experience, I believe Wishpond is a must-try for all marketers. With no much-a-do, here are the main features of Wishpond. Lead Generation Software Review
Wishpond Review — Attribute Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable forms to your landing page. There are numerous Flexible templates to select from. Form construction is very simple with the drag and drop builder. Like landing pages, you may create several variations of your form and conduct A/B test. All these forms are easy to make , print and discuss it (site, blog, Facebook Page). You can even print on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field on your form to accumulate files and files.
Drop down menu to get a very long list of alternatives. This keeps your form short.
Multiple check boxes for leads to Go for more than one option that Suits them.
Hidden fields to collect analytical information like source and referrer.
Merge tags to personalize your forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop-up is the last attempt to catch the attention of Those leads that are about to leave your website.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor has Spent a particular quantity of time on your site.
Entrance pop-ups: The minute a visitor lands on your site, a popup appears.
Click on popups: These pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are both flexible and highly mobile responsive. You are able to target your popups as you wish, for instance, you can choose on which pages the popups will look and where it will not. Lead Generation Software Review
A/B testing feature is available in popups too. You can test and see which one is Giving you desired results before finalising one. Other key attributes include Social Share Buttons. You can add societal sharing buttons to your popups (such as Facebook, Twitter( and G+).
Wishpond provides A separate section for lead data direction where you are able to see all your visitors and their data. It may be sorted into various lists as per the category you want. It’s five Chief areas:
Stats provides an international overview of action taking Place within all your Wishpond campaigns through different links. The analytics supplies metric info to take note of the amount of prospects opening emails, converting on campaigns and page views.
Leads provide you with a comprehensive view of Various leads sorted by most recent action. With each click on a lead, you can get all the specifics of the lead, such as their actions, profile data and which lists they are part of.
Visitors include those that viewed the page but did Not convert in your form. With the use of this system of collecting customer information, you can monitor even before they’ve converted. When they finally fill out among your forms, all of the monitoring data related to their accounts unifies into their new lead profiles.
Lists allow you to see which leads are a part of which lists. This is among the most important part and also a place to come back and look for distinct listing segments especially if you are creating different clever lists and inactive lines with marketing automation
Lead Properties enables you to see All of the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your task easy. Along with the pre-built templates, you can just drag and drop elements to create your landing page. Elements like text boxes, picture, video, social media programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of the landing page. 1 slight issue which I faced while using the editor would be , I needed to click several times to select a text. You need to double click it to select and edit, but I figure that I double-clicked it for two or three times. However, what I got at the end is a totally professional landing page. I guess with the outcome; I could can click few times extra! Each of the templates are cellular responsive. With more than 100 templates, you may produce a high converting landing page for any industry.
You can conduct A/B Tests for numerous variations of your landing page. Wishpond runs the exam for you and gives you detailed reports. Depending on the accurate findings, you can zero on the very best edition of your landing page. You will require no programming knowledge to make such interactive and all-device-compatible landing pages.
This isn’t all. You can do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you can use the WP plugin to construct your landing page right within WP dashboard. In the same way, you can easily publish your landing page in your own domain name and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This allows your leads to register immediately for a workshop or webinar or likes of such by simply clicking on the link. They do not have to give any other additional information.
Events and Promotions
You can conduct Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses through voting. Afterwards, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It provides an option to use Facebook Like Buttons as vote procedures. This eases share and likes. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. You can also promote rewards for referrals. In these reward competitions, the entrants get rewarded when they refer their friends to enter your contest. I’ve already discussed the customizable forms over. You can use this feature here as well.
To Assist You make Your competitions interesting and far-fetched, Wishpond comprises ten other apps that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on social media platforms like Facebook, Twitter, or in your site. Be it any stage, your promotions and competitions will look good on laptops, mobiles and tablets. It is possible to find more enjoys and follows by adding a Facebook Like a Twitter follow alternative. Lead Generation Software Review
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus much more. Below is the listing of resources Wishpond integrates together:
CRM Integrations: Lead landing on a website and Social Networking platforms Are likely to be a cakewalk together –
Lead capturing is Followed by automobile syncing of leads between your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond integrates With a help desk app UserVoice, and additionally with SurveyMonkey for successful surveys. Integrations using Webinar apps like ClickWebinar and GoToWebinar can help you conduct smooth webinars for your prospects as soon as they sign up on a few of your campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn provides access to more than 500 other apps.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you are seeking drip email campaigns or want to send customized emails, Wishpond has all of the features prepared for you.
Not only this, you Can add scores to your own leads and section them according to their activities. Add to this; you get real-time analytics that will help you measure the performance of your automated workflow. You can use merge tags to personalize your emails based on the information you’ve got on your database. Wishpond integrates with different email marketing tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct plans Wishpond provides — Basic, Pro and Development. Aside from the common attributes, the fundamental plan has a limitation on the leads up to 1000, Email marketing per month up to 10,000 using a single user that has a price tag of $45 for monthly.
The Growth program is for $129/month with 10000 maximum contributes with unlimited users and the rest of the notable features of Pro and Basic packages. Along with all of that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Support is free for everybody. You may register for a FREE 14-Day trial for any of the programs before paying. Lead Generation Software Review
Special Perks From Wishpond
Wishpond also Provides special perks in most of the other services. If you are a client, you can avail these offers:
30 Days free for Appointlet that’s a beneficial tool to book appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds which is a comprehensive display and PPV advertising research tool that analyses competitor’s advertising strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to site owners, owners or internet advertising experts. It provides a recurring 30% commission with no payment for your ceremony. You receive consistent online payouts that can be readily tracked through GetAmbassador. When you sign up an affiliate, you’ll be given with a exceptional tracking link. When Wishpond receives some visitor via your affiliate link, it will directly associate it with your affiliate accounts; and if the visitor purchases a subscription, either about precisely the same trip or afterwards, you will be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal access to innovative advertising tools like GetAmbassador and Tracking Dashboard which allows you to track all of your tasks including clicks, commission, and revenue. Banner ads are easily posted on blogs or websites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you can go through the templates, engage efficiently in Wishpond’s official Academy and article Banner ads which can be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you’ll need to await a short time!
Wishpond for Agencies
Wishpond provides A easy software for bureaus . Agencies have multiple clients to deal with, and Wishpond fits perfectly in this scenario. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create fine popup forms for your clients.
Collaborate easily with your team with multiple user accounts. The Governance option lets you restrict users’ access to the customer accounts they are working on.
Show your customers superbly designed reports for all your advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the world. One such company is TrueCaller. A common name, Truecaller lets you identify who’s calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has been a component of this success story.
TrueCaller desired To gather tales of their users in a creative way. The most important goal was to understand how every user has benefitted or not benefitted with TrueCaller. Every experience matters and TrueCaller desired to contact the users’ personal experiences. Wishpond became the catalyzing energy in this. TrueCaller ran a contest to gather all of the info, which is what occurred:
More than 70K+ participants
TrueCaller became the best keyword on social media throughout the competition
400 percent growth in Facebook followers
Another company, World Fishing Network, additionally gained tremendously from Wishpond. There are many more awesome case studies which show the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other strong opponents. In cases like this, I think Rafflecopter, Strutta, and Shortstack possess the potential to give Wishpond a tough competition. But here I shall only tell you why I’ll vote for Wishpond from those four programs:
Wishpond vs. Strutta
Strutta does not Supply any free support, and their strategies are rather pricey. The package of 249 $399 and $999 called Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, and several other stations.
Struta Doesn’t have the site popups feature. The assortment of templates is also less. No advertising automation or direct data analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There is a deficiency of lead data analysis that may be used for turning leads to loyal customers. I believe with Strutta, I needed to spend more time. To the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I think Wishpond beats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry option, I would still vouch for the numerous marketing programs from Wishpond. Wishpond offers advertising automation, which is also missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program that might attract users. But I am convinced those who are reluctant to compromise with their marketing requirements, will go ahead and’buy’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation instrument with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares all the features present in Wishpond. But, Aritic PinPoint displays a much richer attribute list. For instance, Wishpond provides international stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the core. You get deep email segmentation based on direct behaviour, events, stage where the lead/customer is currently in with regards to the buyers’ travel, and demographics like location, age, sex, linking date, etc.. Email campaigns are advanced due to this in-depth segmentation.
Also, Aritic PinPoint operates on a multichannel approach towards promotion. It’s possible to join and nurture your leads via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and societal media integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing section. Considering that Aritic PinPoint is quite a bit more sophisticated than Wishpond and has a great deal of attributes, it’s costlier. For an organization, Aritic PinPoint provides account-based advertising which is sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just looking at the price! Their services start from zero and move on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all of the features. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another severe lapse is the lack of real-time testing for customized designs. Another point of difference is, with Shortstack the amount of users or group members is also strictly restricted to one. In cases where multiple users are desired, a cost of about $29 per month is achievable; unlike Wishpond which may provide multiple users with restricted access to data.
This brings us to The close of the inspection of Wishpond. This tool Is Ideal for a marketer, and I Must say it is a very easy to use the application. Now That You’re aware of each of the Attributes, perks and pricing plans, you must begin using the application. You can Always begin with the 14-day trial period to the plan that is appropriate for you. Let me Understand your views about the tool, and if you happen across another better Option to Wishpond. Lead Generation Software Review